Home promotion advertorials, how to promote furniture news media advertorials

As far as I know, although advertorial promotion cannot be directly converted into purchase rate and direct profits, it can slowly accumulate word-of-mouth in the long run. Especially for small and medium-sized enterprises, when the company has just been established or the product has just been launched on the market, and it is necessary to create fame and selling points, a small advertorial can be delivered to the public through special promotion channels, it is possible to create and develop a brand or product.

For example, those "micro-businesses" who were not favored by the public at the beginning, in addition to using the circle of friends as a means of publicity, also spread their product features and advantages on some large-scale ** through an advertorial to stimulate the audience's desire to buy. This also illustrates the direction of advertorial planning and promotion, and the main purpose of enterprises and merchants is to inspire and influence consumers to buy; Consumers hope to get some advantages and benefits that are different from similar products. In the eyes of most enterprises, advertorial promotion is to attract users - sell goods - word-of-mouth communication - expand the scope of sales; In the eyes of consumers, it is to be able to understand the product and see the characteristics of the product.

Therefore, when an advertorial is released and can meet these two requirements of consumers, what advertorial promotion can really bring to enterprises is word-of-mouth and desire to buy. This also requires companies to focus on content creation and expanding distribution channels to provide demand-based product information to existing and potential users. Finally, when enterprises feel the need to carry out advertorial promotion, but lack of time and energy, they can also use the advertorial promotion platform to quickly establish a corporate brand, form a good network reputation, and obtain satisfactory marketing communication results with the help of the advertorial promotion platform.

The effect is okay, thank you, landlord.

The main role of news promotion is to improve the authority, now whether it is a company or a brand is indispensable to improve visibility, my company in Jin Sui push that side, the current domestic popularity of the news ** has the people, NetEase, Xinhua, Sohu, etc., but this cost is also very high, it is recommended to choose in combination with the actual situation of their own company.

The steps to promote advertorials in the furniture industry are as follows:

First, release channels.

It is necessary to choose a targeted channel platform for the home furniture industry, so that the number of users is relatively concentrated and the audience is wide, so as to achieve a certain promotion effect. Recommend several soft text promotion platforms for the home furnishing industry, such as Sina Home, NetEase Home, Tencent Home, China Real Estate Network, Pacific Home, HC Home, etc. In addition to some channel platforms with strong industry goals, software files can also be released through channels such as public signals, public signals, Q&A communities, Twitter, and forum contributions, so as to achieve the purpose of promoting software files.

Second, the content of the news.

News content is the core of news advertorial promotion. Through TV, newspapers, outdoor advertising, online advertising and other outdoor advertising, online advertising, etc. New news headlines, touching events, can attract readers to read, news content has existential value.

You're making furniture, and you have to see where your customer base is. If you are targeting individuals. The content of the soft article writing of the news ** is different.

If I'm targeting a seller, the content of the advertorial is different. This kind of advertorial can be published on behalf of someone, or you can register a new ** number for publishing.

PR Resource Network is proud to answer your questions:

1. SEM PPC.

2. Network alliance advertising.

**Alliance, together with SEM, is called Dasou.

3. Portal advertising.

5. In-feed advertising.

7. Advertorials.

In the form of **, published in the central media, business ** or portal**, to publicize the business information of the enterprise, soft implantation.

8. E-commerce advertising.

It refers to the advertisements placed by customers on e-commerce platforms such as **, Tmall, Pinduoduo, etc., in order to obtain a large number of goods**.

9. Q&A ads.

10. Forum promotion.

For example, paste bar, Tianya, cat pounce.

11. Self-promotion.

12. Live streaming.

Including **live broadcast, Douyin live broadcast with goods.

13, Little Red Book Grass.

14. Weibo promotion.

Super fans, cornucopia, splash ads, hot searches, etc. are all commonly used forms of promotion on Weibo.

The cornucopia is the diffusion of KOLs or celebrities endorsing Party A's blog posts, which can be understood as Weibo information flow advertisements.

15. SEO optimization.

The disadvantage of optimizing the ranking of the official website and relying on organic traffic is that the cycle is long and it is easy to fall off without maintenance, so the cost is not low.

16. Word-of-mouth marketing.

17. Social Advertising.

19, B2B** promotion.

Such as Alibaba, HC, Bafang Resources Network, China's ** business, etc., publish ** products on it.

21, Mail**.

The advantage is that it is cheap, and the disadvantage is that spam ads are easy to block and the open rate is low.

22, SMS**.

Similar to email**.

23, Kol Koc Marketing.

24. Official website construction.

Establish a corporate official website to facilitate customer contact. It is equivalent to opening a green channel.

25. Promotion of classified information.

58.com, Ganji.com, Baibai.com and other classified information platforms, the number of users is also very large.

You can try to do it, there is no physical area limit and it saves buyers from traveling, and you can also use promotion software such as Yunsu data mining to increase publicity.

1. Bedroom.

Bed: If you get on, you're responsible for me.

Bedlight: Your looming face is the beginning of my dream.

Bedside Table: Don't think I can't hide your secrets.

Curtain: You can be your strongest, and I will protect you.

2. Living room.

Coffee table: It is I who carries your love but does not abandon you.

TV Cabinet: You've seen the world, I've seen you.

Sofa: Brother Dei, aren't all the people you like lying in my arms?

Shoe closet: Don't say hello to me, don't want to go out.

3. Kitchen.

Washing utensils: clean body and mind, my body and mind.

Cooking utensils: The more diverse the appearance of your love, the stronger the taste of loving you.

Cooking utensils: I can also spit out the fragrance of love in my mouth.

Eating utensils: The delicious taste on the tip of the tongue counts as my share.

4. Bathroom.

Shower: Life should be like me, don't stagnate, be free and easy.

Toilet: Life is full of flavors, not suffocating.

Washstand: You are in charge of the interesting soul, and I am responsible for the good-looking skin.

Vanity Mirror: You are the most beautiful in my eyes.

5. Study.

Bookcase: Enough to support your rich side.

Desk: Knowledgeable and gentle, they all graduated from me.

That's all for today.

Desks and chairs are also to highlight the core selling points of the product, from its appearance design to the subjective feelings of the people who use it, whether there is a peculiar smell, whether it is assembled at home, etc. No matter what kind of office furniture, there must be a quality assurance, sales and evaluation should be real feedback, compare the copywriting of similar products in the same industry, and learn from each other's strengths.

The home furnishing industry can also use advertorials, which are more suitable for product promotion, not so direct, so that your brand can get a good reputation, if it is to do the effect, you have to do the form of hard and wide soft text, these two models are not the same, such as soft and wide is released on the major mainstreams, these are the mainstream practices, because the authoritative image is good, the feeling to the user will be better, for the expansion of channel providers and direct customers are commonly used methods in various industries, the soft text is a commonly used way to optimize their own brand, can send a lot, You can submit requirements to some advertorial aggregation platforms, and they will provide some rules and ways to deal with problem content, etc., which is not realistic to find one by one, and the big platforms are not likely to connect with individuals, and the process is relatively long. It will be better on the big **platform, and there are fewer people who see it after the release of the small **, and it can't play the role of **, and most companies choose the four major portals + central media + industry** These ways. It also depends on what stage your business is currently in.

You can go to the ** platform of aggregation, you don't have to look for them one by one.

Let's give you a general idea.

1. First of all, you must clarify your content theme, that is, what content you plan to do, you can combine product launches, events, holidays, new product releases, cooperation news, etc.

2. Clarify the conditions when it is released, such as when it will be sent, and the people who implement it will also know in their hearts.

3. The time and frequency of release, such as how many times a week, how many times a week.

4. Released, such as large, medium, endemic, etc. As long as the big ** is the time condition, the medium hair is what the condition is, etc.