Can the domestic SUV with plummeting sales still be popular after the replacement?

Even if it is updated, it is difficult to become popular again. There are several reasons for this.

The market is no longer the market. In recent years, I've been keeping an eye on monthly sales of SUVs. From this, I clearly see a trend:

Haval H6, Changan CS75, Trumpchi GS4, the three earliest "troikas" are not the glory of the year. Since 2016, the market conditions for independent SUVs have gradually shifted in the direction of "stronger". There are no consistent sales, there are always surprises.

Like GS4, from 30,000+ at the beginning of the month to around 10,000 at the end of the month. It's not that GS4 isn't competitive, it's that this level is not a fuel-efficient lamp. Plus buy new instead of old''The idea that this generation of alternatives is difficult to reproduce the glory of the past.

GS4's "Variation and Variation".

The development of any business will not be smooth sailing. The starting point of gas transfer is GS4 and the ** point is GS8. But now few people remember that there was also an SUV called the GS7.

As a highly homogenized product with GS8, the biggest difference is that "it is five seats". The difference between the two seats directly makes them overlooked by the market. 2nd Generation GS4 Size:

4545x1856x1700mm, wheelbase: 2680mm.

The second generation GS5 dimensions: 4695x1885x1700mm, wheelbase: 2710mm.

Let's take a look at the second generation GS4. In terms of power and AISIN-6AT transmission, the GS5 launched this year is highly consistent, and even in size, the difference is not large. However, in terms of positioning levels and market offers, the GS5 is more complete than the second-generation GS4.

How to teach consumers to do this "multiple-choice question", GAC Trumpchi really needs to pay attention.

Technology - How does it work? Now, the new SUV still doesn't emphasize "technology", which is not visible. On the second-generation GS4, the large two-inch screen and the WeChat ecosystem built with Tencent are both very important.

However, the integrated system is still weak. For example, the Ali zebra crossing system mentioned above, the GS4 system is still far from the "IoT experience". This gap is already in place, and it feels like the "icing on the cake" that doesn't bring disruptive technical cognition to the vehicle.

The above three points are the views of the second generation GS4. Personally, I hope that the second-generation GS4 will take over the million-dollar glory of the previous generation and reboot,But the car market in 2019 is no longer "1 + 1 = 2". The story ends.

I think there will be a very big change in some of its own realities.

I think it still needs to be seen whether the domestic SUV meets everyone's expectations after the replacement.

I don't think this one is going to catch fire, because it's already been eliminated.

This can still cause a frenzy if it is done correctly.

With the continuous development of domestic models, the market share is also increasing. From the perspective of car sales in the automobile market, the sales of SUVs of Guohua bright models are better than those of sedans. Among the SUV models, the sales of domestic cars are basically in the front, while in comparison, domestic cars are really mediocre and difficult to see on many sales lists.

Why can domestic SUV sales rank first, but domestic cars cannot? Domestic cars are not as good as domestic SUVs. Joint ventures have long occupied the automotive market.

As a domestically produced car, it is difficult to break through this gap. The joint venture car has a certain popularity and reputation in the market, and the market is close to saturation. As a car buyer, when buying a car, you will think of domestic cars in advance.

The reason why domestic SUV sales rank first is related to the speed of vehicle development.

There are not many joint venture cars in SUVs, and there is little room for 100,000 to 100,000 models to choose. The value for money of the vehicle is not very good. This will be different compared to domestic SUVs.

Domestic SUVs vigorously develop this market, it can be said that it has seized the most favorable market gap in this market, so that people will consider this type of model when buying a car, SUV models have large interior space, but also meet the needs of Chinese. So once the model goes live, it's naturally good. Domestic SUVs sell better than sedans, first of all, the market environment, followed by their own space configuration and reputation in the early stage.

Of course, these things aside, the rapid development of domestic car technology in recent years is a big aspect. Many of our own brand car companies have experienced a period of imitation at the beginning. Now each private label basically has its own original family design concept, which is no worse than some joint venture brands in terms of overall appearance value.

The reason why independent SUVs were able to rise was that there were not many models in the 80,000 to 150,000 joint venture SUV market at that time. Therefore, when the Haval H6 was launched, it quickly occupied the market with its atmospheric appearance, ultra-high configuration and good power. After that, Ruifeng S3 became the champion of 80,000 small SUVs for several consecutive years.

Many independent car companies are still working hard in the 80,000 to 150,000 grade SUV market, replacing the original model or releasing some new models every year. Looking at the ** range of joint venture SUV models, most of them are compact SUVs or small SUVs. Some joint venture brands have introduced new SUV models and lowered ** to compete with independent SUVs.

For example, Hyundai ix35, Kia Chirun, Volkswagen Tuyue, Buick Angola and other models overlap with Haval H6, Geely Job and other models**. However, even though the ** of the joint venture SUV has declined, the sales volume is still not as good as our own SUV. The reason why the sales of our own models have not reached the first place is not because the product strength is not good or strong, but because the layout of the joint venture models is very perfect.

When Geely Emgrand and Changan Yidong were listed, Toyota VIOS, Volkswagen Sangxin Pikuantana, Volkswagen Jetta, Buick Excelle, Hyundai Elantra and other models had firmly occupied the market. It is conceivable that there was a lot of pressure on automatic vehicles of the 6 to 100,000 class at that time. However, I personally think that our own car sales are still good.

For example, Geely Emgrand basically ranks in the top 10 in car sales.

The main reason is that everyone prefers the SUV series of cars, which have excellent performance and are especially suitable for home use.

Because the SUV performance is very good, the space is also very large, and the cost performance is very good, the sedan is relatively poor, and most people will choose the SUV.

Many people feel the same **, it is better to buy an SUV, because the space of the SUV is very large, which is a very good experience.

4 Why are domestic SUV sales so good, but sedan sales are average?

Domestic SUV sales are so good, why are sedan sales average? With continuous efforts in recent years, the market share has continued to improve. From the point of view of the point of sale in the automobile market, the sales rate of domestic models is better than that of cars In SUVs, the sales of domestic cars are basically in front of the model, while domestic sedans are indeed flat, it is difficult to see traces in many sales lists Why is it not good for SUVs to sell cars first in China?

Domestic sedans are not as good as domestic SUVs, and there are several aspects. First of all, joint venture capital sedans in the automotive market. As a domestic car, it is difficult to break through this gap, and the popularity and reputation of the joint venture car are close to saturation.

For those who buy a car, when buying a car, domestic sedans will think ahead. The reason why domestic SUVs can be sold first is related to the speed of development of vehicles.

There are not many joint ventures in SUVs, and at the same time, there are 10,000 to 15,000 models to choose from, and the configuration of the vehicles** is not very well done. This is different for domestic SUVs. Domestic SUVs vigorously develop this market, which can be said to be the most favorable market gap in this market, so that people will consider this type of course when buying a car, plus the space within the SUV model, which is also in line with the needs of the Chinese, so this car has been launched by people who naturally like it.

Domestic SUV sales are better than cars, first of all, the market environment, it is also related to its own space configuration and words in the mouth, of course, I will leave these things, I don't say, the rapid development of automotive technology almost nationwide is an important aspect. I hope mine can help you, and I also hope you can help me**, like, support me more, and follow me more. If you have any questions and requests, you can leave a message in the comment area, and I will reply one by one.

Personally, I think that the reason why the sales of domestic cars are average is because everyone feels that the quality of domestic cars is not particularly good and the cost performance is not high.

The sales of domestic SUVs are good at about 100,000, and there are no joint venture models at this price, and there are countless cars of joint venture brands at 100,000!

Because most consumers of domestic cars do not like it very much, and the price of domestic cars is slightly higher.

Because they are not very good at the production of cars, and they do not have a great competitive advantage over other international brands.

Why are our domestic sedans not as popular as SUVs? The progress of domestic sedans is obvious to all, but the SUV feels better than the development of sedans. Let's pay attention to it, last year's car sales list, the top ten Chinese brands of SUVs are Harvard H6, Baojian's 510, as well as Geely's Boyue, Changan CS7 and Roewe's RX5, and in the top ten sedans, domestic brands are almost wiped out, only Geely's Emgrand, it ranks 11th, so why is there such a big gap?

Personal opinion:Personally, I think that the most important thing is **, the joint venture brand SUV is almost blank below 150,000, only the small Toyota CR and Volkswagen Tango, the domestic SUV is very rich, including compact and even medium-sized SUV, at the same time, the domestic brand, and even the preferences of our Chinese people, in terms of space, configuration, and interior and styling are all better, so that there are some weak joint venture brands, for example, when they want to place an order now, there is no obvious advantage.

The attitude of the joint venture brand of the sedan, it will be relatively low in terms of sedans, less than 100,000 there are, such as Jetta, Santana, Fit, etc., these cars, and a ** domestic car overlaps, but they, in terms of durability and fuel consumption, are indeed better than domestic cars, so ah, if it is a family car below 100,000, the joint venture car will have more advantages, but if it is more than 100,000, ah, domestic cars still have certain advantages, that is, we can take ah, the joint venture A-class car ** to buy a domestic B-class carIf there is a requirement for space, you can consider the domestic car, so this brand, you also need to concentrate on the study of the car, otherwise, with the joint venture SUV continues to go down, our domestic SUV will face a greater competition, uh, if the car does not improve. Ah, the pressure of the car that crosses the mountain will become even greater.

On the one hand, because the domestic SUV is relatively fair, most of the people can afford it, and the appearance is particularly atmospheric.

Because domestic SUVs are similar to sedans in terms of appearance, interior, and power. But its biggest advantage is that it has a large space and can meet various home use conditions.

Cost-effective, good performance, higher technology content, more comfortable to drive.

In this society, there are more and more vehicles, and vehicles can be seen on the streets and alleys. But many people wonder why the sales of domestic SUVs are so good, while the sales of sedans are very average. In fact, there is a reason for this and the ** of the vehicle, most people will choose a cost-effective car when buying a car.

When an ordinary family buys a vehicle, the budget is less than 100,000 yuan. At present, many joint venture brand cars also have one or even multiple cars under 100,000 yuan. <>

There are more and more vehicles at the same price as domestic cars, so everyone would rather buy a joint venture car. However, SUV cars are different, and it is rare for an SUV to be less than 100,000 yuan in a joint venture car brand. If you buy a joint venture SUV, you will be out of budget.

If users want to buy an SUV when buying a car, they can only choose a domestic car, which is why the sales of domestic car SUVs are so good. SUVs are also very practical, especially on rural roads, which are not easy to walk on and have potholes on the road. <>

Why are domestic SUVs selling so well? If you drive a car to travel, it is easy to scratch the chassis, and you will hurt your car. Many people will also consider this problem when buying a car, and choose to buy an SUV car, which has a large space and can also pull a lot of items in the countryside.

It is relatively more practical than a car, the body of the car is very short, and people feel very narrow after sitting in it, which makes people give up the desire to buy a car. Whether it's a car of tens of thousands or millions, it is just a means of transportation. <>

But the sales of cars are very average? When choosing a vehicle, you should buy it according to the needs of your family. Don't buy a more expensive car for the sake of comparison, which will only make you more and more stressed.

The development of domestic cars is also rapid, but there will be problems of all sizes. If domestic cars are not cost-effective, it is difficult to compete with joint venture cars. Due to the high positioning of the joint venture SUV model, the masses can only abandon the joint venture SUV and choose the domestic SUV.