Analyze a commercial from a cultural and philosophical point of view

What is the advertisement? Generally speaking, from the perspective of culture, the cultural background and cultural connotation are mainly analyzed, and then its cultural role is discussed. From a philosophical point of view, it should mainly be an epistemological point of view to analyze the epistemic problem of the information it conveys; Analyze the impact of this information on human practice.

Advertising culture is a kind of commercial culture, which is a cultural form in which businesses pass on commodity information, brand image, and consumption concept to consumers through advertising means. A dialectical understanding of advertising culture needs to be analyzed from the following aspects:

1.Positive effect: Advertising culture can promote the sales of goods and the promotion of the brand, bringing commercial benefits to the enterprise. At the same time, advertising culture can also guide consumers' consumption concepts and consumption methods, and promote social and economic development.

2.Negative effects: There are also some negative effects of advertising culture, such as excessive publicity, false publicity, misleading consumers, etc. These negative effects may lead to consumer distrust and resistance, which can have a negative impact on the image and credibility of the enterprise.

3.Cultural value: Advertising culture also has certain cultural value, such as reflecting social culture, conveying cultural information, and shaping cultural image. Advertising culture can convey certain cultural connotations and values through artistic means and cultural symbols.

4.Social impact: The impact of advertising culture on society is complex, with both positive and negative aspects.

Advertising culture can promote social and economic development, but it can also lead to problems such as consumerism and waste of resources. Therefore, it is necessary to pay attention to the transmission of social responsibility and cultural values in the development of advertising culture.

To sum up, a dialectical understanding of advertising culture needs to be analyzed from multiple aspects, not only to see its positive and negative effects, but also to pay attention to its cultural value and social impact. Only on the basis of a comprehensive understanding of advertising culture can we better promote its development and application.

Advertising culture is an important cultural phenomenon, which has become an indispensable part of modern social life. To a certain extent, advertising culture has even influenced and shaped people's consumption behavior, values, aesthetic concepts, etc. A dialectical understanding of advertising culture requires analysis from multiple perspectives.

On the one hand, advertising culture, as a commercial culture, inevitably has a tendency towards consumerism. Advertising serves the sale of goods, often through exaggerated, false, or even misleading ways to promote products, misleading consumers to blindly consume, thus promoting the development of consumerism in a vicious circle. Therefore, a critique and reflection on advertising culture is necessary.

On the other hand, advertising culture can also contribute to economic and cultural development. The grinding advertising culture allows consumers to understand and familiarize themselves with various commodities, improves consumers' consumption awareness and purchasing ability, and also provides support and promotion for business development. At the same time, advertising culture also reflects the aesthetic and cultural characteristics of different nationalities, different regions and different eras, and shapes a rich and colorful style of the times.

Therefore, for advertising culture, we must not only see its negative impact of consumerism, but also recognize its positive role in economic and cultural development. We need to rationally use advertising culture to serve social development, and at the same time improve our consumption awareness and ability, protect our own rights and interests, and promote the healthy development of advertising culture.

Cultural advertisements refer to advertisements that disseminate various information on education, science and technology, culture, art, sports, news, publishing, tourism, etc. It is an information dissemination activity in which advertisers systematically introduce and promote their own cultural products or services to consumers through the media, arouse consumers' attention, and urge them to consume certain cultural products (including theatrical performances, film and television, books and audio-visual, cultural entertainment, sports tourism, etc.).

Cultural advertising is a form of advertising pioneered by Mr. Shi Guangqi, a practical marketing expert, which the audience is willing to accept and even actively look for; A form of advertising that can silently deeply implant product information into the minds of the audience and have a far-reaching impact; A form of advertising that can display the advertising content for a long time or even for life, because the production and dissemination of this kind of advertising involves many aspects such as corporate strategy, corporate culture, marketing, culture and art, etc., and the operation is complex, but it has the characteristics of low investment and high return, in-depth and lasting effect, and the audience is willing to accept it, also known as advanced advertising.

In this era of great material abundance and the transformation of life from material needs to higher spiritual needs, culture has become a part of commodities, or even all, and all walks of life are arming their products and brands with culture to enhance their ability to compete in the market. Our enterprises today attach great importance to business culture has also reached an unprecedented height, product culture, corporate culture, brand culture, cultural marketing, and even channel culture, etc., but there is an important category of business culture worthy of our attention - cultural advertising with culture as the carrier. The so-called cultural advertising is to use various cultural forms as the carrier of advertising information, so that the target audience is willing to or even actively accept the advertising information.

So cultural advertising is very important to us.

1.Appeal to one's own unique and differentiated interests - core values;

2.Pursue quality, combine cultural quality with excellent products;

3.Be more honest and friendly to some confused and uninformed consumers;

4.Do not make unrealistic advertisements to catch up with the fashions of "culture";

5.The frequency of culture shock on consumers should be chosen to avoid overdoing it and backfire.