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I think practice makes sense. I'm majoring in marketing, and although the book is very good, the practice allows you to experience more. Nowadays, marketing pays more attention to the network and advertising, you can take a look at the books on e-commerce, as well as commodity science, consumer psychology, customer relationship management, etiquette, corporate logistics, as well as "Win in China" and "Absolute Challenge - Peak Marketing" This two programs of ** Suggestions You can take a look, see the master tricks and benefit a lot.
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There is no need to quit your job to study, you can learn while working, the most basic marketing can be said to rely on practice, but if you want to do marketing well, you need to have the most extensive knowledge, that is, you need to know astronomy, geography, what politics, culture, military, history must be understood, anyway, it is very complicated, if you are very interested in marketing, you can read some books Philippe Kotler's marketing management, as well as what social etiquette, business negotiation, business management and other books.
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Take a look at these books: Positioning, 22 Rules of Marketing, Fooling Gaiden, Magazines Have Sales & Marketing, Sales & Management, Successful Marketing, New Marketing. **There are China Marketing Communication Network, Borui Consulting Network, etc.
Marketing is like the military strategy of the past, there are endless mysteries, young men should learn hard.
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You can read "Marketing Management", "Internet Marketing" and related marketing magazines.
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Newcomers do sales to refine a few key points:
1. Confidence and self-confidence.
If you don't have self-confidence, you can't win the trust of your customers. Once you have a feeling of distrust in you, you will not be able to do what a salesperson should do. So you must have confidence and self-confidence in yourself.
2. Character. There is no connection between doing sales and personality, and introverts can also do sales! An introvert who likes to hide in the back and doesn't like to talk in public, which does not affect making a good sale. You just need to master the way and the way.
3. Performance. Many newcomers will care a lot about performance and want to quit once the performance is not satisfactory. This is the wrong idea. Every sales master is honed from little by little failures, and no one is born a sales master.
4. Type of sales.
There are many kinds of sales, such as food, medical consumables, application products, etc., to find a product or industry that suits you for vertical sales, so that you can thrive by slowly accumulating experience in a certain industry.
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You can go to the marketing department to take a look. There is a lot of information and knowledge about marketing in this **. Its community is a collection of countless market people, I believe it will be helpful to you.
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Go to a training class and try to learn on your own.
The one above is advertised, and there is a userid behind it is his membership number, and you click on this link, and he has a commission. >>>More
The training class will fool you like crazy, and it is product design, and it is mold design. I'll tell you the truth, in fact, those who teach are computer teachers, and the best ones are just parallel goods that can't be mixed up in the industry. You must resist the strategic flickering of the admissions officer's enthusiasm page, just apply for UG software, learn software, and want to make products, molds, and programming after learning well. >>>More
1. The length of time to run the school, like the long time of the school, should be reliable. >>>More
If you want to learn systematically, you can consider signing up for a live online class, and recommend CGWANG's online class. The teacher speaks carefully, you can watch it back after the class, and there are also the same type of recorded classes that you can learn for free (give away lifelong VIP). >>>More
You can go to the marketing department to take a look. There is a lot of information and knowledge about marketing in this **. Its community is a collection of countless market people, I believe it will be helpful to you.