What marketing activities can various industries do based on National Day hot spots?

<>'s annual National Day Week is coming. Although I know that everyone can't hold back the ecstasy in their hearts, Thailand, Japan, Paris, Jeju Island, Maldives, and Hawaii have all been recorded in a small book.

However, as a person who has no money and can only stay at home, I warmly remind you: When you go out to hi, remember to post on Moments, and let you steal a picture and pretend to be traveling, okay? (As long as everyone gives a little love, the world will become a better world).

Ahem, let's get to the point of today. For the holiday marketing of our friends, WeChat people have not been idle and have developed a National Day marketing campaign - National Day Tourism (National Day Viral Marketing Tool).

Quiet and quiet! Please hear two sentences.

First of all, what is the National Day Tourism?

National Day Tourism is a national relay activity marketing application, and it is also a scene marketing application with strong communication ability developed by the micro-family platform for National Day marketing.

With the theme of National Day ** Week tourist hotspots, combined with interesting interactive games. "National Day Tourism" is an out-and-out flirtatious artifact.

Participating fans invite their friends to add to their travel mileage. The more invited, the farther the fans will get (and the dream of traveling the world will come true). Merchants will be rewarded based on the final ranking.

Marketing refers to the name of this profession, and marketing planning is included in marketing;

Marketing planning mainly refers to the implementation of all aspects of planning, marketing planning can also be divided into: brand planning, corporate image planning, advertising planning, planning and so on;

In addition to planning, marketing also has execution and operation, which is the general term of this profession;

Marketing encompasses marketing planning, which is one of the most important sub-projects of marketing.

I am a student majoring in marketing planning, and I feel that there is no difference, and the courses I have in contact with the students in the marketing class are still similar, but there are more teaching tutorials on creative thinking and how to plan and plan, En, and the marketing class also has specifics, such as the marketing regional manager class and so on.

One is more execution-oriented, and the other is planning.

Personally, I feel that the marketing plan will be delisted before and after the listing. A litany of planning.

Marketing mainly refers to a large classification, which involves the positioning of the entire product, the way of market expansion, the way of promotion, etc.

Marketing planning is an integral part of marketing, which is mainly biased towards programs and strategies.

Generally, marketing planning will find third-party companies to cooperate, and there are many excellent marketing planning companies in China.

They all have their own strengths.

Positioning classes such as Kmind, Rui Shen Xing.

First, the training goals are different.

1. Market. Marketing: Cultivate application-oriented talents who understand the market economy, have a solid foundation, have a wide range of knowledge, understand marketing practices and management, and are familiar with national economic and trade policies and laws and regulations, can skillfully use computers, understand import and export business, are familiar with foreign trade knowledge, master enterprise management knowledge and marketing technology, and have strong practical ability.

2. Marketing and planning: cultivate high-quality talents with good professionalism and innovation consciousness, a series of management knowledge such as modern sales management and product marketing, planning and operation skills, and can use e-commerce and network technology to conduct market research, analysis, market development, business negotiations, products, marketing planning and other practical capabilities.

Second, the main courses are different.

1. Marketing: Basic Accounting, Fundamentals of Economic Mathematics, Principles of Economics, Business Negotiation, Market Research and Practice, Marketing Principles and Practices, Sales Practices, Consumer Behavior, etc.

2. Marketing and Planning: Computer Application, Principles of Accounting, Business Negotiation and Practice, Business Statistics, Consumer Psychology, Business Negotiation, Marketing, Public Relations, Market Research and Marketing, Sales Management and Objects, Business Planning Tutorials, Business Operation and Management.

1. Marketing: Basic Accounting, Fundamentals of Economic Mathematics, Principles of Economics, Business Negotiation, Market Research and Practice, Marketing Principles and Practices, Sales Practices, Consumer Behavior, etc.

The differences between marketing and marketing and planning are as follows:

1. Convertible corporate bonds are different.

For convertible corporate bonds, when calculating marketing income, the adjustment item of the numerator is the after-tax impact of interest and other expenses recognized as expenses in the current period of the convertible corporate bonds;

The adjustment item for the denominator of marketing and planning is the weighted average number of shares that are converted into ordinary shares at the beginning of the current period or on the issuance date of the convertible corporate bonds.

2. Warrants and stock options are different.

Dilution should be considered when the exercise of marketing, etc.** is lower than the average market for common stock for the current period**. Basic earnings per share is calculated, and the amount of net profit as a numerator remains unchanged;

The adjustment item for the denominator of marketing and planning is the number of additional shares of common stock calculated in accordance with the formula set forth in Article 10 of these Standards, taking into account the time weight. In the case of the current issuance of warrants or stock options, the average market for common stocks** shall be calculated from the date of issuance of the warrants or stock options.

3. The production method is different.

The balance of all documents that have been prepared by marketing, the principle is the opening balance + (or -) the amount incurred in the current period (including the amount of debit and the amount of credit) = the balance at the end of the period; It's just that whether or not to include billed vouchers when selecting is the range, and you should generally choose to include unbilled vouchers.

Marketing and planning require the balance of each account, generally including the balance of the previous period, the amount incurred in the current period, the balance at the end of the period, etc.

In layman's terms, it is the balance of each account formed with the summarized vouchers, and these accounts belong to assets, liabilities and owners' equity, and the equation formed is assets = liabilities + owners' equity.

4. The role is different.

The role of marketing is to inquire about the company's accounting information, such as the amount and balance of the company's accounting accounts.

Marketing and planning are mainly for the convenience of financial statements.

I studied marketing planning, and I also encountered this problem when choosing a major at that time. To put it simply, marketing is more focused on market research, economics, financial courses, marketing planning, more focused on planning, there are marketing planning and advertising planning courses, for example, marketing is more science, marketing planning is more liberal arts, is it understandable? Systematically, planning is more comprehensive, in fact, they are all about the same, marketing planning is recently emerging, the basic courses of the two of them are about the same, it is recommended not to be too entangled in these two differences, choose a better school among them, the market or planning does not matter.

Marketing is also known as marketing, marketing, or marketing.

Marketing: Organizing the production of products according to market needs and providing products to customers through sales means is called marketing.

Planning, also known as "strategic planning" and "strategic planning" (strategic planning), refers to the process of conceiving, designing, and making planning plans for decision-making and planning with the help of certain scientific methods and art in order to achieve a specific goal.

Each has its own strategic direction, and you can see what you like.

Marketing refers to the promotion and introduction of a product or brand in the market, as well as word-of-mouth shaping, etc., of course, the ultimate goal is to sell out to achieve performance, just like our company's products, the offline is to do it yourself, and the online marketing is to let Jin Suitui do, combined, you can see it in many places on the Internet.

Four Strategies for Marketing Planning:

1. Market Leader Strategy Most industries have a recognized market leader company, which has the largest market share ...... in the relevant product marketThis leader is the target of a large number of competitors, and a company can challenge, imitate or avoid competing with it. If a dominant company wants to maintain its first-place advantage, it must work on three fronts. First, the company had to find a way to expand aggregate demand; Second, the company must protect its existing market share through good defensive and offensive actions; Clause.

Third, even if the market size remains the same, the company can strive to further expand its market share. Some of the well-known market leaders at home and abroad are: Toyota Corporation (automobiles), Coca-Cola (soft drinks), Wanglaoji (herbal tea).

3. Market Follower Strategy Market followers can apply the strategy of product imitation, and product imitation can be as profitable as the strategy of product innovation. Although the follower may not be able to outperform the leader, he is more profitable because he does not bear the costs of innovation and education in the market. Domestic classic case:

Guangzhou Wanglaoji Pharmaceutical Co., Ltd.'s "boxed Wanglaoji" completely follows the "red can Wanglaoji" strategy, the products are the same, but the packaging is different, and the slogan "Wanglaoji is still boxed", successfully cut a position in the herbal tea market, and the current boxed Wanglaoji sales are about 2 billion yuan.

4. Market Gap Filler Strategy If he is not willing to be a follower in a large market, his method is to become a leader in a small market, or fill the gap (niche). Small companies often avoid competing with large companies, and they target small markets or markets that are not of interest to larger companies. The main risk of filling the gap is that the market for filling the gap will gradually dry up or be attacked.

Since the fillers are often the weakest, companies must continuously create new markets to fill the gaps. It is recommended that you use the microcast 360 marketing platform to do marketing, and the effect is very good.

Brand planning includes five major contents: 1. Market research (including internal investigation and consumer and competitor survey) 2. Brand strategic planning (brand positioning, brand naming, brand culture, brand appeal, brand core value, brand story, brand extension, brand personality) 3. Brand creativity (logo design, brand packaging design, poster, album, DM graphic design, film and television advertising creative shooting)...

Facing the consumer market, plan how to achieve marketing goals. Involved fields, such as: market analysis, marketing, consumer group positioning, sales control, performance planning and other system planning projects.

Understand the before and after marketing this, why it is done, and what effect can be achieved by doing so. Then you can plan a marketing plan so that your purpose can be achieved in this way.

It's like making up a story, but the story has to be realistic, and what effect can we achieve with our marketing by doing this thing.

Marketing planning is mainly done. How does a product bring it to market?

Shanghai marketing planning company said that the industry's first-class case planning is a broad concept, which includes a lot of content. When we are doing problem analysis, the first thing to make clear is what is the reason for the whole case planning. Since the development of the Internet industry, it can be said that the competition is becoming more and more fierce, because with the development of time, many enterprises have sprung up like mushrooms after a rain, various Internet business behaviors have emerged in an endless stream, and new models have been presented and developed rapidly.

If I was still following the old path at this time, I was destined to be eliminated. Next, let's take a look at what kind of work is included in **planning?

1. Build a website. **Planning needs to be leading**Construction. Make the best creative case, planning case, demand document and other plans.

Understand the construction needs, figure out what station we want to build, why we want to build this station, how we build this station, how we make money in this station, etc. Analyze the market and competitors, and make a complete planning plan including demand determination, demand assessment, market research, positioning, profit model, construction solutions, promotion and operation planning, budget, etc. At the same time, guide and coordinate the organization and implementation of relevant personnel, solve various problems in the construction process, and ensure that the construction process is carried out in an orderly manner.

Planning requires dealing with everyone on the development team.

2. Promotion. Promotion is still one of the curated jobs. Even if the operation team has professional marketing planners, at the beginning of the establishment of the website, the planner needs to think clearly about how to promote the strategy, and formulate or work with the promotion planner to formulate a promotion plan and organize the implementation.

He doesn't know how to operate and how to make a profit, so how do you know what kind of station to build? For example, ** is like a physical store in reality.

To put it bluntly, building a website above is like buying and decorating a store, promotion is to promote the store, and operation is the daily operation of a store. We opened a store to make money, relying on ordinary operations, not just me to decorate a store beautifully. Overall, only when you know what the main work of **planning is, can you really understand what **planning** is.