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Influenced by globalization, personalization, and demand diversification, the changes in the needs of young consumers are constantly creating new market opportunities. There are six main variations:
More global: For example, the number of outbound tourists is increasing.
More discerning: Instead of making purchasing decisions solely through brands, they are more meticulous in their requirements for products.
Pursue experience: Be willing to pay for new and interesting experiences.
Different: Want to be different and unique.
Impressionable: Information** has also changed the way they make decisions.
The changes in the above six needs are also the importance of enterprises to invest in innovation. Hope it helps.
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As college students, the cancellation of consumption value is also very different from the past, college students are always at the forefront of the times, the consumption value orientation of college students has also changed and developed in different trends, and the consumption of college students has become a problem worthy of the attention of society, schools and families. The value orientation of college students refers to the trade-offs and pursuit of values of college students, or the basic value positions, value attitudes and basic value tendencies held by college students in the face or handling of various contradictions, conflicts and relationships based on their own values, which have the directional functions of evaluating things, arousing attitudes, guiding and regulating behaviors. Contemporary college students are about to enter the society, and the cancellation of their consumption value not only affects the physical and mental health development, but also is closely related to the socio-economic, socio-cultural, and socio-political.
Therefore, it is of great significance to study the consumption value orientation of contemporary college students, guide the formation of the correct consumption value orientation of contemporary college students, and help contemporary college students establish a correct scientific world view and outlook on life.
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What is the consumption outlook of most contemporary young people? So share my opinion!
First, most of the consumption outlook of contemporary young people is to consume ahead of time and pay the next month's salary in advance.
In fact, most of the consumption outlook of contemporary young people is advanced consumption, because in the face of various life problems such as housing loans and car loans, many young people will choose to take out loans to buy houses for advanced consumption in order to gain a foothold in a city and settle down. However, most of the contemporary young people choose to consume ahead of time, which is also determined by their work problems, and only a stable job can determine their ability to consume ahead of time. Although I do not advocate the way of advanced consumption, however, advanced consumption can meet the current mortgage, car loan these huge expenses of a solution, advance payment of the next month's salary, only in this way to ensure the normal progress of the work, but there is also a risk, if the company suddenly layoffs, lost a stable job, then these car loans ahead of consumption how to solve it?
Second, many contemporary young people's consumption outlook is very healthy and green, that is, rational consumption, which is a realistic and pragmatic consumption viewpoint.
We all advocate a healthy and green concept of consumption, and many young people are doing very well now. The salary and remuneration given by our empty giant system, reasonable arrangement of their own expenses every month, rational consumption, not following the trend, blindly buying things that they don't need, is a realistic and pragmatic consumption concept. This kind of rational consumption concept is very worth advocating, how much to use, and even to save a good amount of savings in their own rational consumption, to provide a lot of security for these future work and life.
People with different incomes will have different choices about their consumption views, but everyone is advocating a green and healthy consumption concept, so we must also restrain our consumption behavior and be a rational consumer. So, in your opinion, what is the consumption perspective of contemporary young people?
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Young people don't look at some ** when they consume, they will consume ahead of time and spend some money in the future, which is not very good.
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Quite right. I will do a good financial plan every month, and there will be no indiscriminate spending. Will buy some necessities that are needed in life.
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Most people's consumption concept is that they are moonshine people, earning a month and spending a month, and few people can save money.
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Introduction: Through some big data, young people's consumption concepts have gradually changed. What is the reason for the change in young people's consumption attitude? <>
First of all, the reason for the change in young people's consumption concept is because of the development of the economy, we will find that there are many e-commerce platforms and online shopping platforms have been greatly developed. Under such a trend, the consumption of young people has gradually changed. However, it should be noted that we should also guide young people's consumption concepts, we should tell them that they should consume rationally, and at the same time, the relevant departments should also strengthen the publicity of rational consumption.
Because there are many people who shop on online platforms without realizing how much they have bought and how much they have spent. If you are not careful, you will not be able to control yourself. <>
With the improvement of our quality of life, the consumption concept of young people has changed greatly. Because there are many parents who want to give their children the best, so the children do not experience the hardships of earning money at all. Therefore, these children may like to consume impulsively, so that they can see what they like, and they will not think about things at all, so they buy them directly.
Moreover, the development of various platforms is also conducive to the consumption of these young people, and it will also affect their consumption concepts after a long time. <>
With the development of the Internet, we will find that there are many platforms that provide reception services to consumers. Under such a trend, young people's consumption concepts will also change. Because these platforms are silently influencing their consumption concepts, because we will find that many people like to borrow money like some platforms.
Although it is said that when borrowing money, it satisfies their temporary desires, but there are also some people who cannot afford it. In addition, the rise of these platforms may also form some illusions for young people, and after a long time, their desire to consume will also increase, so the consumption concept has also changed.
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The reason for the change in the concept of young people's consumption is that the society is developing very rapidly, and many young people have broadened their horizons and have the concept of advanced consumption.
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The reason for the change in young people's consumption concept is that the society is developing very rapidly, and the economy of young people is getting better and better, so there will be a change.
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Because the times have changed, young people now have their own lifestyles and choices, so they will change their consumption concepts.
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Summary. Hello, the development trend of modern consumer demand has these, the content is as follows1Growing Social Consumption Demand Since China's reform and opening up, tremendous changes have taken place in the relationship between supply and demand of social commodities, and consumer demand has grown strongly.
On the one hand, the demand for high-end consumer goods for urban residents and wealthy rural residents has grown vigorously, which has promoted industrial upgrading and structural adjustment. On the other hand, the unbalanced development of urban and rural economy and regional economy constitutes consumption demand at different levels between urban and rural areas and between regions, and provides a broad market basis for the supply of various industrial products. This multi-layered consumer demand makes most of China's industrial sectors still have a huge and potential market capacity.
Hello, the development trend of modern letter answering consumer demand has these, the content is as follows1Growing Social Consumption Demand Since China's reform and opening up, tremendous changes have taken place in the relationship between supply and demand of social commodities, and consumer demand has grown strongly. On the one hand, the market demand for high-end consumption products of urban residents and wealthy rural residents has grown vigorously, which has promoted industrial upgrading and structural adjustment. On the other hand, the unbalanced development of the urban and rural economy and the regional economy constitutes the consumption demand at different levels between urban and rural areas and wild regions, and provides a broad market basis for the supply of various industrial products.
This multi-layered consumer demand makes most of China's industrial sectors still have a huge and potential market capacity.
2.In the mid-to-late 90s of the 20th century, the overall consumption structure of Chinese residents has changed from "subsistence type" to "moderately prosperous type", and some high-income groups have begun to change to "affluent" type. The focus of consumption has gradually shifted from simple consumption to complex and complex consumption, and from universal consumption to personalized consumption.
By 2010, the Engel coefficient of urban residents (food consumption. Select all.
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During the Spring Festival, not only the trend of younger consumption is more obvious, but also the younger consumption trend has also shown many obvious changes.
Trend 1: Young people pay more attention to traditional festival consumption.
There have been many people who often sigh that "the taste of the New Year is getting weaker and weaker", but deep down in everyone's heart, there is a new expectation for the New Year.
Although the casual consumption characteristics of young people are very obvious, as young people grow older, especially driven by the trend of "Spring Festival + National Tide", young people pay more and more attention to traditional festivals and festival consumption.
In the future of traditional Chinese festivals, merchants and brands should continue to increase their efforts in traditional festival marketing.
Trend 2: Young people's holiday consumption is more diversified.
During this Spring Festival, the diversified consumption trend of young people's holiday consumption is more obvious.
For example, in the past, it was said that young people don't like to drink, and even capital can't teach young people to drink.
However, during the Spring Festival this year, many young people began to buy liquor, and low-alcohol liquor has become the consumption choice of many post-90s and post-95s.
Although the performance of the entire liquor consumption market during the Spring Festival in 2022 is relatively normal, low-alcohol liquor has won the favor of young consumers and is becoming a new bright spot in the future consumption of the liquor industry.
The traditional consumption of liquor represented by liquor is accelerating its youthfulness and moving closer to young people, indicating that the trend of younger consumption is becoming more and more obvious.
Trend 3: Young people's holiday consumption is more "pragmatic".
It is said that young people are blind consumption, advanced consumption and early debate, but during this Spring Festival, young people's holiday consumption shows a down-to-earth "pragmatism".
New Year's goods characterized by practicality, such as 3C, small household appliances Lu Chaqing, smart watches, sweeping robots and other products, New Year's goods should also be bought "practical".
What's even more interesting is that even during the Chinese New Year, young people will not forget to maintain their health. The proportion of consumption of time-honored brands in the nourishing and health care category on the Tmall platform is not empty, and the proportion of post-95 consumers is also rising.
Young people pay more attention to practicality in holiday consumption, which further reflects that young people pay more attention to and value the quality of life, and consumption is becoming more and more rational.
What is more worth looking forward to is that in the big consumption ecology in 2022, the trend of younger consumption will be more obvious, which will inject more and more new vitality into the consumer market.
According to the situation in each place.
Generally, 24-hour convenience stores are mainly set up according to people's needs, and most of them are small snacks, which are convenient for people to eat when they are hungry at night, and they are naturally corresponding to demand.
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