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This method can also be seen as a routine and a means of commercial competition. This routine has nothing to do with the quality of the oil, the operating cost of private gas stations is low, and the idea is active and broad, so as long as the oil can be sold, there is no need to worry about the profit! And doing activities can not only be the best, but also in the long run to firmly grasp consumers!
After all, the current competition in the refueling market is relatively fierce, there is not only the competition between the three barrels of oil, but also the competition between the majority of private gas stations and foreign-funded gas stations, for example, in some large cities, there may be a gas station within 2 kilometers, so that the car owner can choose the space is very large, if everyone is not satisfied with a gas station, or the service attitude is not good, the owner may change to another gas station at any time to go to the gas station, then the revenue of the gas station will naturally decrease.
In addition, it is normal to give all kinds of gifts.
Besides, these gifts are not a big loss for gas stations, for a large gas station, there are many customers who refuel every day, and there are hundreds of them at every turn, and gas stations purchase these cartons in bulk, an estimated cost of about two yuan, this cost is not worth mentioning compared to the profits that customers contribute to them.
On the contrary, if a gas station is very picky, does not pull out a dime, and is reluctant to give feedback to customers, then customers will not go, so that they will earn 38 yuan less by one less customer.
Therefore, whether the gas station sends paper or free car wash service, it is actually just a normal marketing method and a small routine.
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Of course, some small gas stations are not recommended to go there to refuel, even if the oil price is cheap or the gifts are more, but its oil quality is not guaranteed, once the oil quality problem will cause irreversible damage to your vehicle fuel system.
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For our friends who drive, refueling is a headache, mainly because now we don't know that refueling is good oil, because there are more and more private oil companies now, and there are many businessmen who mix oil into it for profit, adjust the meter and steal oil, which is normal, so now they dare not refuel. Today, I will tell you about the sincerity of what the owner of the gas station said, <>
Let's first look at the fundamentals of the cheapness of private enterprises themselves.
The first oil of private enterprises is basically purchased from Sinopec, three barrels of oil, and there is no second-hand trading.
Second: the location of gas stations of private enterprises.
Generally, the location of private enterprises is in remote and relatively cheap places.
Third, privatization of private enterprises.
Generally, private enterprises are looking for people by themselves, unlike large groups that go through batches of hands, so the cost is high.
Why do you wash your car and give it away for free?
First: this is a means of marketing, on this basis, there must be a profit, but who makes the Chinese people like to take advantage of it, second: low prices and more sales, we in the long run, although not a lot cheaper, but a long time will save a lot of money, so that not only we can save money, but also to these private enterprises to bring sales.
Private gas stations often have poor oil quality due to management problems, and some of them directly purchase from informal refineries in order to make profits, and sell good and bad products together, sell 92 as 95, mix water into them, adjust meters and steal oil. None of these actions can be prevented.
If you encounter this kind of black-hearted gas station, you can only consider yourself unlucky, so the risk of choosing a private gas station is still relatively large, this has to rely on your own practice to know, it is best to ask about the situation before refueling. But if a gas station dares to do this, then it will not be far from going out of business. However, if there is a private gas station that has been in operation for many years and has a good reputation, it can still be considered, and I hope that all riders will keep their eyes open when refueling, and do not be greedy for cheap and suffer a big loss.
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Generally speaking, the first oil of private enterprises is basically purchased from Sinopec and three barrels of oil, which belongs to direct sales, and it is naturally cheap in the absence of middlemen.
Second: the location of gas stations of private enterprises.
Third, privatization of private enterprises.
The employment policy of private enterprises is very relaxed, unlike those large companies that have to go through layers of selection, and the cost will be relatively low.
And you will find that these private gas stations will launch some activities from time to time, such as free car washing and sending some small gifts to users, the reason why gas stations send small gifts is that people make money, otherwise it is impossible to send.
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Because everyone thinks that the state-run gas station is of good quality, the private sector needs to engage in activities.
Warm welcome. Clause.
The first and second steps of greeting and guiding the vehicle belong to the prelude to refueling, and the purpose is to provide fast and accurate guidance services for the incoming vehicles, so that customers feel at home. According to the actual situation of the site, sales, vehicle entry rate, etc., the gas station can set up a full-time greeter (car guide) at the entrance and exit of the gas station, and combine the first two steps of the "thirteen steps" into one as the primary work of the greeter. Gas stations that cannot set up full-time greeters need to mark the location indication of the gas station and conspicuous oil product number for customers in a reasonable place, so that customers can park their vehicles in a targeted manner after entering the station, so that the car can reach the person, shorten the refueling time, and improve work efficiency. >>>More
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There is a certain chance, it is better not to use it!