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OnStar, this is a name that almost all GM owners are familiar with. The classic blue ON button in the car has been appearing in domestic cars for more than six years, and so far, the active users of this Internet of Vehicles service in China are about 1 million. <>
From a global perspective, in the field of Internet of Vehicles, OnStar (OnStar) is a product that started very early, and began to be installed in several Cadillac models 20 years ago. To this day, OnStar is definitely an indispensable product selling point in GM Group's models, and when practitioners discuss the concept of front-loading Internet of Vehicles, OnStar is also an unavoidable case.
In China, OnStar operates as an independent company (SAIC-GM OnStar Information Service ****), although it is backed by SAIC and GM, but objectively speaking, since its establishment seven years ago, up to now, as a front-loading car networking project, it is facing more and more challenges. <>
As we all know, OnStar's biggest feature is the manual service of the voice call center, but in the era of mobile Internet, the efficiency and cost of manual calls are a problem, especially when there are more and more users. In addition, although OnStar also has supporting apps, how to maintain users is also a very real problem in the face of the impact of more and more after-installed Internet of Vehicles products and various mobile apps.
User retention is linked to the renewal rate, although the pre-installed Internet of Vehicles products generally provide a free use period ranging from one year to several years, but if the renewal rate of the owner can be increased, it is certainly not a bad thing for the operation and income of the Internet of Vehicles company itself. <>
In fact, any Internet of Vehicles product can not avoid a problem, that is, how much value is provided to users, and whether the experience of functions and services is good. Therefore, for front-loading Internet of Vehicles products like OnStar, in order to achieve a greater degree of success, improving the product is a very important way.
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I don't know much about this, but he certainly has his own uses.
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It plays a certain auxiliary role, and the role may not be so obvious.
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It can assist the driver in driving.
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It can be of great help to people driving cars.
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It makes driving easier and faster.
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The effect is still there, but not as big as the first two.
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Its function is also a kind of intelligent machine.
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It should be similar to the first two.
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He must also be an aid.
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I think they might function similarly.
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