Nongfu Spring s application for the trademark Nongfu Three Fists was rejected again, why are they

Nongfu Spring applied for the trademark of Nongfu Sanquan was rejected and broadcast, and attracted the attention and discussion of many netizens, after all, for Nongfu Spring, a mineral water product, it has always been very worthy of hot sales, and now the act of wanting to change the trademark is actually incomprehensible to many people. In fact, this is a means for Nongfu Spring to maintain its own trademark, after all, since Nongfu Spring became popular, many other brands want to register similar trademarks in order to catch this popularity, and the reason why Nongfu Spring Company is obsessed with this trademark is to protect its own rights. <>

According to the relevant ** report, the trademark of Nongfu Three Fists can be said to be registered by many brands, so this is the reason why Nongfu Spring Company wants to register the trademark of Farmer Three Fists, after all, for this company, the trademark is a very important industry, and related enterprises and companies must carry out a rigorous strategic measure for their trademarks, and effectively use their own legal means to protect their legitimate rights and interests, after all, for a very well-known brand, If other companies successfully register similar trademarks, it will have a certain adverse impact on their own products and enterprises. <>

For many contemporary companies, the most important thing is to improve the quality and dissemination of their products, do not think about some crooked ways, through similar well-known trademarks to enhance their products, to achieve the method of confusion, so that they can not make their own companies and products develop for a long time, and many well-known, very wide companies should also carry out a series of policies to protect their trademarks, after all, trademarks are very important, some similar trademarks, It may mislead some consumers to make purchases, and it will also have a certain impact on their own companies. <>

The incident of Nongfu Spring also reminds many companies that they must pay attention to their trademark protection and not let criminals and companies damage their company's reputation.

In order to prevent "counterfeiting and confusion", if others use the trademark after applying, the public is likely to think that this is also a product of Nongfu Spring, and Farmer will "free ride" with three punches, which will damage the interests of Nongfu Spring.

Mainly for the protection of brand image, a trademark is very important for a brand.

The reason why they are so persistent is because they still want to apply for such a trademark, including the operation of beer drinks, convenience food, etc., and most importantly, they also want to borrow the popularity of the original Nongfu Spring.

It may be to promote the development of Nongfu Spring, and also to determine the rights and interests of the trademark, which can provide a direction for the development of Nongfu Spring.

In order to gain the trust of consumers and to carry forward their brand in the future, they will apply for this trademark.

Because they want to better protect their trademarks, they want to register any similar words as their own trademarks, so that they can avoid a lot of trouble.

The reason is that this trademark has been "preemptively registered" by others, and there is really no chance for Nongfu Spring.

Clause. First, the current reality.

This is the fifth time that Nongfu Spring has applied for the trademark "Nongfu Three Fists", but according to the relevant legal system, there is really no way to approve it. The reason is that the trademark "Farmer Three Fists" was successfully registered by a company in Shenzhen and three natural persons, and some people do not understand why they know that it has been successfully registered, and they insist on registering. External analysis is more about maintaining the corporate image and avoiding causing a copycat crisis.

Now every time you mention Nongfu, the outside world will think of Nongfu Spring, and if it successfully registers this trademark, it can also avoid property losses.

Regarding the trademark of Farmer Three Fists, in fact, in the market, the competition is not generally fierce. As early as 2007, there have been many companies that have been snatching the trademark, and it can only be said that who registers first obtains it. In the end, most of the applications were rejected, but the "farmer's three fists" such as scientific instruments, clothing, shoes and hats have been successfully registered.

This is also the reason why Nongfu Spring did not register this trademark successfully, after all, others preemptively registered.

Clause. 2. Preemptively registering trademarks has become commonplace.

The state introduced a law on the protection of trademarks, which was originally intended to protect the interests of enterprises, but in recent years, it has become common to preemptively register trademarks. Like the name of an Olympic champion, it was secretly registered by someone else. Names like Quan Hongchan, Yang Qian and others, because of their strong traffic, are naturally remembered by others.

There are also trademarks that are not fixed, such as "Xiaoyao Town Hu Spicy Soup", "Tongguan Meat Sandwich Bun", etc., and some trademarks have been successfully registered. Using this to make money has caused great disgust from the outside world.

The name of Nongfu Sanquan, strictly speaking, does not have much to do with Nongfu Spring. It's just because the public can easily contact Nongfu Spring that Nongfu Spring wants to successfully register this trademark. However, other companies have already preemptively registered in advance, which can only make enterprises sigh and sigh, and there is no effective solution at all.

Because such similar trademarks are prone to trouble, they are not approved.

The China Trademark Network did not clearly inform the reason for this refusal, and the review of the trademark needs to go through multiple procedures, and the trademark cannot be aggressive, perhaps this is the reason for the rejection.

It is likely that it is similar to those previously registered Nongfu Sanquan trademarks, so it was rejected.

If the trademark is refused, a new application will be filed. We all think that the entrepreneur's vision is relatively unique, in fact, this is the case, a small bottle of mineral water has brought him huge profits, he is the founder of Nongfu Spring, Zhong Sui. However, he doesn't seem to be satisfied with the trademark Nongfu Spring, and he wants to apply for a new Shanghong to win the bid, but it doesn't seem to have passed, let's find out together.

First, there must be certain reasons for the rejection of the trademark.

Originally, the company was still more confident in the process of sending it, and felt that the trademark would be able to pass, but unexpectedly received the news of rejection, but they felt that there was no problem with the trademark they designed, why was it rejected? I think there must be a reason for the refusal, otherwise it won't make you re-amend, and you can choose to change the name of the trademark to a new one. <>

Second, is it bad to use the trademark of Nongfu Spring?

I feel that changing the trademark is like looking for something to do, because we are already familiar with the brand Nongfu Spring, and Nongfu Spring is also very suitable as the name of mineral water, it is because of the 4 words of Nongfu Spring that it has brought him huge benefits, I really don't understand why the trademark was suddenly changed, is the trademark of Nongfu Spring bad? I really can't understand the vision of entrepreneurs, how can there be such a thing as self-destructing signboards? <>

Three, why do you have to reapply for the farmer to clench his fists three early?

Let's analyze the difference between Nongfu Spring and Nongfu Three Fists. Judging from the pronunciation, it seems that two words are homophonic stalks. I don't know what the significance of changing the trademark is, is it to replace Nongfu Spring with Nongfu Three Fists?

Or do you want to develop a new product? I think that if you want to develop a new product, you can also use this trademark or ask the reason for rejection, and then re-rectify it according to the requirements, but I still recommend not applying for this name to cover the mountain, because it is too tongue-twisting. <>

It's normal. Nongfu Spring itself is a representative of mineral water, and it is normal for Nongfu Three Fists to be dismissed as insulting.

This is a very good thing, I like this name very much, through such a name will also make many people buy this mineral water in their lives.

I think it's normal. Because this trademark is now widely used, it is not uncommon for a trademark application to be rejected.

As we all know, any brand cares very much about the brand's Zhengfeng bridge deck image and brand value. In order to protect the legitimate rights and interests of the brand, many large companies will use different methods to complete the registration of trademarks and names.

After years of development, Nongfu Spring Group has already formed a relatively strong social influence and occupies a very broad mineral water consumer market. However, Nongfu Spring's application for the Nongfu Sanquan trademark was rejectedAlthough the official did not announce the specific reason for the rejection, netizens speculated that the pronunciation may be very similar to the company's name.

If you are a consumer who values brand value and brand image, you will find that most domestic brands will value the commercial value of the brand, especially the big brands with a certain degree of popularity. Under normal circumstances, in order to protect the legitimate rights and interests of the company and their own rights and interests, big brands will take the lead in applying for a large number of trademarks, so as to complete the registration of trademarks. However, there is a great correlation between brand image and brand sales, which is an important reason why many brands apply for trademarks.

As a company's influence grows, the company will develop different development plans according to different development conditions. Nongfu Spring has always been one of the most well-known domestic brands in China, and it will naturally receive attention and recognition from many parties. After Nongfu Spring's trademark application was rejected, many netizens felt that the brand still needed to protect its legitimate rights and interests in a reasonable way.

In general, although the official did not announce the specific reason, the cavity dust is the speculation of many netizens, and they are more inclined to apply for a trademark that is very similar to the pronunciation of the brand, which leads to the company's inability to obtain a normal trademark application. Even if Nongfu Spring did not correctly apply for the Wookizen trademark, this would not affect the company's product sales.

The reason for the rejection was not officially announced, perhaps because the pronunciation of the trademark and the brand name were the same.

Mainly because the trademark does not have any distinctiveness, and the trademark is already in use, it will be rejected.

Such a mark is strange, unrepresentative, and may also create some ambiguity.