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First, this year, affected by the repeated epidemics, many cities have adopted strict epidemic prevention measures, and many citizens have been locked down at home for several months, even if they want to go out to shop and consume, there is no such possibility, and they can only maintain the most basic living needs through the distribution of relief materials and some goods online. Therefore, Shangwangpi was affected by the epidemic for half a year, and residents' consumption demand fell to the freezing point.
In the second half of the year, many companies began to lay off employees and reduce salaries due to poor efficiency. Many workers are afraid that they will be unemployed at home in the future and have no income**. So, I started to save money and put the money I saved in the bank in case I needed it.
Obviously, now that ordinary people are reluctant to consume, the demand for consumer market has shrunk sharply, and it is not surprising that some people feel that business is becoming more and more difficult.
Second, the competition in the industry is fierce, and of course it will be more and more difficult to do business. At present, private capital is not allowed to set foot in some lucrative monopoly industries in China. For example, tobacco, petroleum, telecommunications, electricity, finance and other industries, while private capital is often allowed to get involved in some traditional industries.
As a result, everyone is crowded into the traditional reunion industry to make money, and more and more people are entering, and finally these industries are in a state of overcapacity. Therefore, it is not difficult to understand that all walks of life will find it difficult to do business.
Third, e-commerce has a greater impact on physical enterprises. Nowadays, many young people like to spend online and are reluctant to go shopping, which is mainly due to online shopping** cheap and can be delivered to your home. Shopping in physical stores is not only more expensive, but it is difficult for customers to exchange or return goods.
Nowadays, a large part of the business of physical stores has been snatched away by e-commerce, live streaming, etc., so physical stores will feel that it is becoming more and more difficult to do business.
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In times of crisis, discovery, adjustment, and innovation can reap potential opportunities for success, and the future will be difficult, but "hope" will never be absent!
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Now that the epidemic prevention and control is normalized, people feel that it is not safe to go out, especially when shopping, people have to wear masks, so people have chosen to shop online, but it is not absolutely difficult to do physical stores, depending on what you want to do, people still have to eat and drink, and open a food store or supermarket, fresh food store or make money. In short, I think there are two reasons.
First, many people are now actively preventing the epidemic.
After the epidemic was released in early December last year, many people in China were recruited, and everyone was lying at home to rest or **, and they all tried to minimize the number of trips. Even many young people have started to cook at home, instead of ordering takeout or going to restaurants to eat. As a result, consumer demand has declined rapidly in the short term.
In this case, I am afraid that only the anti-epidemic drugs in pharmacies have seen a "retributive rebound", while all other industries have been significantly impacted.
Second, it is affected by e-commerce.
After the epidemic control was relaxed at the end of last year, many people tried to minimize the number of times they went out to spend and chose to meet their basic consumption needs through e-commerce shopping. Therefore, the business of physical stores has once again been diverted by e-commerce. In addition, it is not only the physical store business that is becoming more and more difficult to do, but even the small and medium-sized e-commerce business is not easy to do now, and the real money is the head e-commerce in various fields, because of the financial strength of the head e-commerce, you can spend money to buy traffic, and the small and medium-sized e-commerce has limited funds in hand, and it is difficult to invest a lot of money to attract more traffic.
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With the continuous development of the Internet, from physical stores to the Internet, from offline to online, people's purchasing methods are constantly changing, from noisy and frank to have a huge impact on the business of physical stores. In addition, last year's epidemic caused a wave of store closures, so the business of physical stores is more difficult to do than that of e-commerce.
This year's business is so difficult, it's harder than last year. We hear that every year. Why is it so difficult to do business this year compared to last year?
This year, without the help of relevant policies, the real economy is still fragile, mainly because the people do not have too much money to consume.
Today, the epidemic has been repeated, and other countries in the world except for China are still in dire straits, especially the epidemic in India is simply hell on earth. At present, the epidemic situation in the country is also uncertain, but fortunately, it can be controlled in time, because some areas have implemented measures such as closure and only not being able to enter, which has also affected the income of physical stores and ordinary people, causing everyone to cherish their hard-won money, and they are holding their money bags tightly in case of emergency. At present, except for some self-employed shops, it is very difficult to maintain in such a sluggish environment.
Unless rents fall and taxes are reduced, the money earned will not be enough to pay rent and taxes. Naturally, they will give up the business and find another way.
Therefore, it is difficult for ordinary people to make money, and poor consumer demand is a big reason why many stores are in trouble. So will the "price rise tide" in various countries affect China's economic development?
According to the first report, due to the epidemic last year, more than 100 million people in the world fell into the food liqueur security crisis, this year not only food, but also in the industrial raw materials are also the trend, such as copper, aluminum, iron, glass and other related raw materials once rose by three percent, most enterprises are difficult to cope with the high cost of processing have been closed, can only maintain stability.
As the world's leading country, China still needs to rely on imports to maintain a large number of commodities at this stage, and relevant departments and experts and scholars have also responded to this concern: China's price situation is generally stable at this stage.
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This is very normal, sometimes it is a problem with the purchase channel, and the purchase of online is not necessarily cheaper, and some physical stores have fewer purchase channels, so it will be cheap, which is normal.
Now the physical store wants to become bigger and stronger, first of all, you have to open a store that is loved by the general public, the decoration style can be unique, and the service attitude must be good, you can do some preferential activities at ordinary times, let more people pay attention to the store first, and slowly more people will take care of your store.