What aspects of design fall within the scope of logo design? 20

1. Adobe Illustrator, applicable to Apple and PC, with fine display.

2. Corel Draw, mainly used on PC.

These two software are used to design fonts a little more.

Logo design is logo design, the same thing.

The logo is the English version of the logo, the logo design is also the logo design, it is also the trademark design, and the school's school logo design can also be said to be the logo design, etc.

There are many design software: Photoshop, Illustrator, Corel Draw... A lot, a lot of design software now.

1. Identification.

The requirements for identification must be easy to identify and easy to remember. This is to be simple, both in terms of color and composition.

2. Specificity.

The so-called specificity is to be different from other logos and have its own characteristics. Otherwise, the logo of the design is the same.

3. Connotative.

The design logo must have its own meaning, otherwise no matter how beautiful it is, no matter how perfect it is, it is only beautiful in form, but it has no meaning. This requires the logo to have its own symbolic meaning.

4. Legal awareness.

When it comes to the legal awareness of logos, it is important to pay attention to sensitive words, shapes, and language.

5. Overall image planning (structural).

The different structures of the logo will give people different psychological awareness, just like the horizontal line gives people the feeling of gentleness, stability, continuation and calmness, the vertical line gives people the feeling of high, straightforward, light and impetuous, and the point gives people the feeling of expansion or contraction, which is easy to attract people's attention, etc.

6. Color.

Color is one of the three basic elements of form (form, color, and quality). Color is a fundamental topic that must be studied in the discipline of industrial design. Color research involves a wide range of disciplines, including physics, physiology, psychology, aesthetics, and art theory.

1. Special pattern

It belongs to the representation symbol, unique, eye-catching, the pattern itself is easy to be distinguished, remembered, through metaphor, association, generalization, abstraction and other painting expression methods to express the identified body, the expression of its concept is summarized and imaged, but the association with the identified body is not direct enough, the audience is easy to remember the pattern itself, but the recognition of the relationship between the identified body requires a relatively tortuous process, but once the connection is established, the impression is deeper, and the memory of the identified body is relatively long-lasting.

Therefore, when the requirements for lasting memory are high, a good special pattern image should be designed, a better design such as Apple's tooth print apple, the various elements of the pattern logo for promotion are just right, and in some cases, if you want to establish an image in a short period of time, you should also design the corresponding mascot, with a familiar concept like Apple, to strengthen communication and understanding.

2. Special text

It belongs to ideograms. In communication and communication activities, the name of the identified body or its product name that is repeatedly used is unified in a single text form. The meaning is clear and direct, closely related to the identified body, easy to be understood, recognized, and has an illustrative effect on the expressed concept, but because of the similarity of the text itself, it is easy to blur the audience's memory of the logo itself, so that the long-term memory of the identified body is weakened.

Therefore, the special text, generally as a supplement to the special pattern, requires that the font selected should be consistent with the overall style, and should be as new and differentiated as possible.

Complete logo design, especially logo design with Chinese characteristics, under the requirements of internationalization, should generally consider at least the form of Chinese and English bilingual, consider the proportion of Chinese and English characters, collocation, generally have pattern Chinese, pattern English, pattern Chinese and English, and a combination of separate patterns, Chinese and English.

3. Synthetic text

It is a synthesis of representation and ideology, which refers to the design of the combination of words and patterns, and has the attributes of words and patterns, but it leads to the relative weakening of the influence of related attributes. For example, only simple embellishments are made to the printed font, or the text is turned into a decorative shape for everyone to guess. Its comprehensive functions are:

It can directly make the impression of the logo body understandable to the reader through the text modeling; The text after the modeling is more likely to leave a deep impression and memory on the viewer.

To put it simply, it is to use concise, generous, and beautiful images, words, or a combination of the two to highlight the characteristics of the enterprise. In general, you can use repeated auxiliary elements to show, that is, to repeatedly highlight the design elements to better highlight the characteristics of the elements. The repetitive presentation can further deepen the memory of the public, so that the image of the brand is deeply rooted in the hearts of the people.

The second is to carry out contrastive design, using reverse thinking to bring out the characteristics of the enterprise, so that the overall pattern or line is more exquisite. It can also distinguish the priority and interpret the logo from the clearest sensory angle, so that the logo has the characteristics of high recognition.

The last is the method of stacking, using the method of stacking weights to reduce the area of the logo, so that the logo has the characteristics of three-dimensional, so as to show the characteristics of the brand, and enhance people's visual impact on the logo through three-dimensional transformation, which is the logo to be unique.

Logo design is to use different ways and methods to find the graphic carrier that best meets the needs of the enterprise. By embodying the corporate philosophy and brand identity, a unique corporate identity is created.

Logo design is divided into several types according to different forms of expression. 1.Figurative type. 2.Abstract. 3.Word-type signs.

1.Figurative type.

Figurative signs refer to the direct use of representative objects to express meaning. This technique is straightforward and self-explanatory, making it easy to understand and memorize quickly. For example, the logo of the education industry is based on the image of a book; The symbol that expresses the railway transport industry is the image of a locomotive, and so on.

2.Abstract.

Abstract signs refer to the use of rational, pure abstract graphics composed of points, lines, planes, and bodies to express meaning. This kind of logo has a lot of room for play in the modeling effect, and has a strong sense of modernity and symbolism. For example, the logo in the middle below, which is the logo of an Israeli gallery, uses very abstract lines to represent it, with a strong sense of symbolism.

3.Word-type signs.

A word-type sign refers to a sign whose image is mainly text. Word-type signs can be divided into Chinese character signs, letter signs and numeric signs according to different types of graphics.