I want to know what value a trademark can bring to me?

Shield Network. First of all, the trademark represents the quality of the goods. When consumers choose a product, the first thing they pay attention to is the trademark on the product.

Good goods are often well-known, because the product has already been in the process of publicity so that consumers have a great understanding of its trademark, once in the shopping, the choice of well-known trademark is the most common, it represents the quality assurance of the goods is the greatest significance of the trademark. Secondly, the trademark is the protective umbrella of the operator. In addition to distinguishing between different goods and services, trademarks are more important to protect the rights and interests of business operators, and to protect the rights and interests of business operators within the scope of the law when criminals infringe on the rights and interests of trademark owners.

Finally, trademarks provide consumers with an object of accountability. If there is a quality problem in the goods purchased by consumers, then consumers can pursue the responsibility of the trademark owner or commodity operator according to the trademark and protect their legitimate rights.

If a company goes bankrupt and wants to make a comeback, but it has no funds. At this time, if you have a trademark, you can get funds for a comeback through trademark transfer. In this way, is it necessary to register a trademark?

Trademarks are the soul of an enterprise. It is the logo of an enterprise and the manifestation of a corporate culture. As an intangible asset of a business, trademarks play a vital role in the day-to-day operation of a business.

There was a company in Guangdong that lost more than 100 million yuan in real estate and declared bankruptcy, and when the asset auction was conducted, the trademark that was originally valued at more than 50 yuan was auctioned for 5.02 million yuan. That's the value of a trademark.

First of all, the trademark is the most effective means for enterprises to protect themselves, because when you register the trademark, if other companies use the same or similar trademark on the same or similar goods, it constitutes infringement, and the infringer will be liable in accordance with the laws and regulations.

In addition, the trademark is a powerful tool to enhance market competition, the trademark will increase the influence of your products, increase the familiarity of the product with the public through your publicity and the quality of your products, and enhance the value of the product. For example, when we usually buy something, we buy products from a brand that we are familiar with, and we know the brand and trust the brand. The trademark represents the quality of the goods and the reputation of the goods, however, the reputation of the trademark is gradually accumulated, which is through the continuous efforts of the merchants, and the use of the trademark will increase the cost of the merchant but also bring benefits to the merchant.

When the goods enter the market, consumers favor which goods represent which enterprise will profit, visionary entrepreneurs will pay special attention to the reputation of goods in the hearts of consumers, especially when the product is developed across borders, entrepreneurs will let the local people understand the nature of the product, and then let consumers understand the reputation of the trademark, because the trademark highlights the value of the goods, so as to achieve the ultimate goal - to increase market share, no matter in the world, only after the enterprise profits, can we talk about the value of the trademark, the business usually says, The reputation of the product is the first, that is to say, the trademark can enhance the value and create value, and the trademark is indispensable and especially important for the enterprise.

The value of a trademark refers to the value of a trademark as an asset in the course of investment or operation, that is, the amount of capital contained in the trademark asset. refers to its capital value, not honorable or subjective value.

A trademark is an intangible asset of an enterprise, and there is no very fixed determination of the value of the trademark. The value of the trademark as an asset in the process of investment or operation, that is, the amount of capital contained in the trademark asset. The value of a trademark is measured by its capital value, not its honorable or subjective value.

The common value judgment is usually determined by the recognition and recognition of the trademark, and is evaluated by the estimated value that the trademark can bring to the enterprise. It can be summarized as:

1.It is convenient for consumers to identify the brand for shopping.

2.The trademark registrant has the exclusive right to use the trademark and is protected by law.

3.Through trademark registration, you can create a brand first and occupy the market first.

4.A trademark is an intangible asset whose value can be assessed.

5.A trademark can be transferred to another person for use, or pledged to convert its value.

6.Trademark is also a necessary condition for quality inspection, health inspection, bar code, etc.

7.Local industrial and commercial bureaus at all levels supervise the quality of goods and services through the management of trademarks.

Therefore, it is necessary to apply for trademark registration as soon as possible, because China's trademark law is based on the principle of first-to-file, and the earlier the application, the better!

1. Trademark is valuable as an intellectual property right, and once the trademark right is obtained, it is protected by law, and the law gives the trademark right exclusivity, which makes the trademark right an image endorsement of an enterprise. The value of the trademark is not static, the value of the trademark is constantly changing, and with the continuous development and growth of the enterprise, the trademark is becoming more and more valuable. Different trademarks enjoy their own reputations in different consumer groups, and also have their own value, which is more reflected in the use value, and different trademarks have their own consumer groups, reflecting the different needs of consumers.

2. The reputation of the product determines the value of the trademark. When the reputation of the goods reaches a certain status, the uniqueness of the trademark is more obvious, in the environment of market competition, the trademark represents the quality of the goods, and shows the reputation of the goods; The reputation of a product is cumulative, and the peak of a product's reputation is a culture.

3. The comprehensive strength of the enterprise determines the reputation of the product. The reputation of a commodity comes from the enterprise that produces it, so it is the comprehensive strength of the enterprise that directly affects and ultimately determines the value of the trademark. In the end, it is the enterprise that bears the responsibility for the quality of the goods, and the enterprise is also the ultimate beneficiary of the value of the trademark.

The reputation of the goods determines the value of the trademark. When the reputation of the goods reaches a certain status, the uniqueness of the trademark is more obvious, in the environment of market competition, the trademark represents the quality of the goods, and shows the reputation of the goods; The reputation of a product is cumulative, and the peak of a product's reputation is a culture.

A trademark is an artificially designed product identification symbol, composed of one or more elements, mainly used to distinguish goods or services.

As the identification mark of the company's products, the trademark carries people's recognition of the quality of goods and services, and reflects the market reputation and even industry honor of the products corresponding to the trademark and the enterprises to which it belongs. Through trademarks, comprehensive information of different products can be associated, including product quality, positioning, popularity, recognition and market reputation, so that people can quickly choose suitable products through trademarks. The value of the trademark is in two aspects, one is the value of the trademark itself, which is reflected in the attributes of the trademark itself, as long as it conforms to the basic sensory beauty of the dust, the relevance and fit of the trademark image and the product itself will not conflict, so in general, the design of the trademark itself will not bring greater value to the trademark.

The second is the value of the trademark formed and attached to the trademark in the process of use and operation, which is manifested as the market's recognition and recognition information of the corresponding product carried by the specific trademark symbol, which can bring a certain sales volume to the product and thus bring economic value to the enterprise. The specific recognition and recognition of the product attached to the trademark depends on whether the enterprise can establish the trademark brand image through high-quality product performance, quality and perfect supporting services, and through the publicity and maintenance of the product logo by the enterprise, including various forms of advertising, participation in social welfare activities, the dissemination of corporate culture and product culture, to win consumer psychology, so as to develop and maintain market share.

The most fierce sentence scolded by Gao Si is "the thief of the gentleman". Ouyang Xiu, who was indignant and indignant, wrote this letter to Gao Ruone ("Letter of Advice to Gao Si"), scolded Gao Ruone, and characterized Gao as a "gentleman's cautious thief", and even asked Gao to "carry this book directly to the court, so that Zheng is guilty and punished." Age-backed.

Yingzheng Intellectual Property Agency, which has a professional consultant team of senior examiners from the Trademark Office, Yingzheng Intellectual Property has been adhering to the service tenet of "integrity, professionalism, quality and efficiency" to provide high-quality, convenient and systematic professional services for customers at home and abroad.

Yingzheng Intellectual Property Institute is mainly engaged in domestic trademark registration, change, renewal, transfer, license contract filing, etc.; Foreign-related trademark registration (Madrid international registration and one-to-one national registration); Registration of geographical indications (certification marks, collective marks); Patent infringement analysis, technology comparison, litigation; **Trademark reexamination, opposition, dispute, trademark infringement investigation, demolition, litigation, intellectual property contract negotiation, acting as corporate intellectual property legal counsel, etc.; Copyright registration, high-tech enterprises, ISO9001 quality management system certification, ISO14000 environmental management system certification, ISO18000 occupational health and safety liquid reputation management system certification, etc.; **Enterprises apply for China's well-known trademarks, China's famous brands, China's integrity brands, etc.; As well as Hong Kong companies, trademark design, album design, enterprise troubles, intellectual property operation planning, Qingnai intellectual property customs filing, etc.

Hehe, that's an interesting question!

What is the value of a trademark?

1) An effective means of self-protection of enterprises, 2) A powerful tool for market competition, 3) Intangible assets of enterprises.

4) The added value of the trademark.

Moreover: the Lover's Knot trademark on the chocolate is priced at 1 million;

Nanhai No. 1 has been registered as more than 600 trademarks;

Guizhou citizens have successfully registered the 021 trademark, which is said to be worth more than 88 million.

So what do you say is the value of registered trademarks!!

1. The economic value of the trademark

This refers to the various fees spent on the trademark. The economic value of a trademark is the material basis that constitutes the value of a trademark.

2. The reputation value of the trademark

The reputation value composed of the reputation and prestige of the trademark is an important part of the value of the trademark, which is intrinsically related to the economic value of the trademark, and is an important symbol to measure the economic and technological level and competitiveness of the enterprise, and it is an intangible property of the enterprise.

3. The value of the rights of the trademark

Refers to the right to use the trademark. The exclusive right to use a trademark is essentially a property right, which is determined by the value of the trademark, and it is an integral part of the intangible property of the enterprise.

4. The artistic value of the trademark

It is embodied in the creation of design, and the success of this creation will bring great benefits to the enterprise.

5. The use value of the trademark

First of all, the trademark can distinguish the goods or services produced or operated by different producers or operators, representing the source of the goods, and secondly, the trademark can distinguish the different qualities and characteristics of the same type of goods, representing the reputation of the goods and the business reputation of the enterprise.