Is the promotion of O2O only the promotion of local push the king?

No, I believe that any O2O boss in the industry will not be sure of your proposition, there are many ways to promote O2O, mainly depends on how you play. Share an example of e-car: driving has become a traditional industry in the past, but with the development of mobile Internet technology, e-driving not only pilots have created an Internet generation of driving information platform, successfully built a new model, driving on behalf of the industry and lower **, thoughtful service, and become a well-deserved "big brother" in the driving industry, with a generation of driving "half" of the industry.

Originally, O2O is an emerging business model that emerged in the context of the Internet, and its birthplace is on the Internet, and the local push has a certain effect, but a good Internet marketing plan is worth thinking about. The strongest push, let the e-generation drive forward is the closest one to the most rapid enhancement of the user mode, and will link is also the most advantageous e-generation drive, through the packaging marketing of the e-generation driving scene, will amplify the advantage. The industry promotes the e-generation with the title of "Iron Army", and the team pushes more than tens of thousands of stores across the country every month, with a monthly growth rate of 207%, which feels like this title is worthy of its name.

Liu Liu, vice president of e-consignment marketing, introduced that the e-generation has driven through four years of "land, sea and air" three-dimensional marketing system, which means clearly, "We are not only the promotion team of the army () "Navy" - Internet-based network marketing, "Air Force" brand strategy upgrade.

Therefore, broaden your thinking and think of more plans that can be implemented.

Got it? Be sure to be in the spirit of the times.

To share a successful case of e-driving, there are three successful experiences, and I will summarize them and share them with you.

If you want to expand and expand the advantage of ground pushing, you need to package scene marketing. Ground push is one of the most accessible and fastest ways to enhance users.

The industry has crowned the e-driving team with the title of "Iron Army", and the number of local push stores in the country exceeds hundreds of thousands every month, with a monthly growth rate of 207%, and I feel that this title is really worthy of its name.

The driving experience, service attitude, credibility and other aspects of the substitute driver directly determine the quality of the substitute driving service. Compared with other substitute driving companies, e-driver drivers must require more than five years of driving experience, and each substitute driver must be strictly assessed before taking up their posts, and regular safe driving training is conducted.

Starting from the early recruitment, we will train the corporate culture of e-driving for each driver, and use the dual bond of feelings and interests to make the cooperative drivers of e-driving have brand identity and unity. From the perspective of high-quality substitute drivers of e-driving, it can undoubtedly avoid bad problems in the driving service, and truly start from the user and consider from the user.

In the past, it has been driving on behalf of more traditional industries, but with the development of mobile Internet technology, it has not only created a pilot e-generation driving mode on the Internet information platform, the success of a new generation, and low-cost, thoughtful service, and has become a well-deserved substitute for promoting the industry's well-deserved "leading brothers", which has occupied half of the driving industry.

Push the wordIt first originated from Kingsoft Company, when they had a profession called "online promoter", responsible for online promotion activities.

Correspondingly, the promoter who is responsible for offline promotion, justIt is called "ground promotion", which is referred to as ground pushing.

In a nutshell, ground push is selling things face-to-face. Ask others if they have a need for this.

The full text is about 650 words and is estimated to take 2 minutes

Table of Contents

1. The historical evolution of the ground push.

2. Other marketing methods.

1. The historical evolution of the ground push.

The first stage In the original stage, local push is only a kind of behavior for traditional industries such as beverage manufacturers and supermarkets to deal with unsalable goods.

The second stage At the beginning of 2000, the game company represented by Giant Network's "Journey" achieved results in game promotion by going deep into Internet cafes in second- and third-tier cities, and excavated a new direction of offline promotion.

The third stage After that, the domestic Internet entered the "Thousand Regiment War" and the Warring States Period, and finally Meituan won the victory and achieved a leading position in the industry.

Later, telemarketing and online sales did badly, which prompted the ground to be pushed into people's lives. I have a deep experience, more than a dozen times a day, and I keep asking me if I want to buy a house or a loan. I don't know where to get my mobile phone number.

2. Other marketing methods.

Telemarketing. Telemarketing is generally the abbreviation of sales, it is a branch of sales, business positions, refers to a type of position that mainly sells products and services through sales.

Online sales. It mainly refers to the sales form and behavior relying on the Internet as the carrier platform, and online sales are based on traditional transactions, and sales can only be formed by buying and selling, and the sales behavior of various sales activities carried out by using the Internet. Among them, micro-business is online sales.

Note: **** on the Internet, invaded and deleted!

Detail 1: Channels are king, and big data is everywhere.

In recent years, almost all companies have started to engage in big data, but now, big data is no longer a stand-alone thing, but is armed with it to achieve the effect of only providing services to a certain customer "me". A good "omnichannel" user experience needs not only to be fast, but more importantly, to be accurate!

Detail 2: Revitalize resources and know how to "realize".

If you only know how to spend money, you will never be able to promote it efficiently. Only by knowing how to replace can we make reasonable use of our own resources and maximize our benefits. The most basic thing is, of course, the exchange of volume, in addition, you can also use the emperor push platform to replace your own venue resources, and use the money of one event to hold five events!

Detail 3: Offline promotion, hardware injury.

In the local push activity, if you want to **APP, you need to connect to the Internet, the advanced point may be that there is already network coverage around, and the general way is to configure 3G wireless WiFi, but the disadvantage is that the cost of 3G network is too high, and at the same time, it is impossible to determine whether the user is connected to WiFi or rub a network, the result is often not low, but the effect is not much.

1.The channel layout should be extensive and in-depth: often cooperate with big brands, which can quickly help app developers capture the best user groups in the market, such as the cooperation model between Cat Catching Box and 58 Daojia, Guevara, Suning Tesco and other brands can be used as a reference;

2.Build an efficient environment: with a free wifi environment, to solve the problem of user access to the network in the promotion process, such as the cat box can be 2m per second after the user connects to wifi, especially suitable for the offline promotion of large package applications;

3.Provide a convenient and high-quality experience: non-users, after connecting to wifi, open any **can be directly imported** page, without the need for users to multi-layer conversion, one-click to get it, and the conversion rate will naturally increase.