Analysis of Starbucks Marketing Environment 15

Starbucks' target customers are well-educated, knowledge-respecting, and civilized middle-class people, so to analyze Starbucks' marketing environment, it is necessary to create a good Starbucks experience from how to serve this target customer group, with the most professional coffee knowledge and the most cordial service, to pass on Starbucks' enthusiasm for coffee to customers, so that customers can also learn to love the happiness brought by coffee. Starbucks should always maintain the advantage of the market, not to develop branches quickly, but to build a brand that makes people feel very warm, like a feeling of home, no one will hate a warm family, which requires hard work.

I think the marketing environment at Starbucks is quite impressive.

The reality is that China has become a strategic target. From the sourcing of raw materials in China to the opening of Chinese-style cafes that follow the local customs, everything is driving it to the market and the masses. Under the alarm bell of the financial crisis, our country is very sought-after in all aspects, so many people are not raised for nothing, and the market does not need to worry too much.

Although the gap between rich and poor may cause people to worry that coffee shops do not have much business, don't underestimate the "hidden wealth", which is quite a lot.

From a macro point of view, there are now more cafes than teahouses, and it is still in the growth period. On a microscopic level, the coffee is quite romantic, and it is such a pleasure to savor the freshly ground coffee. Moreover, Starbucks now also has instant coffee for fast-paced people, and this instant coffee market is also a piece of fat.

Another important point is the humanized management, every employee of Starbucks can become a partner, this concept of working for oneself is very important, which is one of the excellent qualities of the company that attracts me personally.

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The analysis of Starbucks consumers is as follows: for young consumers, Starbucks' consumption ** is close to their income and lifestyle, and the flavor of Starbucks coffee is in line with the taste preferences of most young office workers or fashionable people, which is one of the reasons why consumers pay for Starbucks. Many people's focus on the concept of Starbucks is not only for Starbucks' cup of coffee, Starbucks has established a third place in store design in addition to home and office, which can release customers' daily pressure, for social animals who carry pressure every day, it is really difficult for Starbucks to refuse to be happy with such a focus on customer experience, plus because Starbucks' third place atmosphere is very noisy, but that impetuous environment can stimulate people's creativity and improve work efficiency.

Summary. Hello, dear, very happy with your question, Starbucks customer demand analysis, to help you inquire, as follows:

1. Starbucks is a foreign-funded fast food enterprise (in fact, it may mainly deal in various coffee, pastries, etc.). From the perspective of business management, it should have little requirements for customers, on the contrary, it should be willing to understand the requirements of customers and meet them to the greatest extent.

Analysis of Starbucks customers' needs.

Hello, dear, I am very happy to answer your judgment questions, Starbucks customer demand analysis, to help you inquire, as follows:

1. Starbucks is a foreign-funded fast food enterprise (in fact, it may mainly deal in various coffee, pastries, etc.). From the perspective of business management, it should have no requirements for customers, and it should be willing to understand the requirements of customers and meet their requirements to the greatest extent.

Clause. 2. In my memory, Starbucks' main products are coffee and pastries, which are characterized by delicious food, a good business environment, good decoration, and free Internet access. Some people may be there to eat in a hurry and then leave, some may be there to eat and talk about business business, and some people are there to spend time online.

The ** of food and beverages is higher than that of other stores, and it may generally cost dozens of yuan for a piece, but it is still worth it in terms of cost performance. God dismantles the first.

3. To sum up, my reply is: first, Starbucks has no restrictions on the minimum amount of consumption and the length of meal time for customers; Second, if you only choose the cheapest cup of coffee, it may be enough for more than 20 yuan; The third is that the cost performance of various coffee or pastries is still worth it, which is not high or low.