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Liu Tao's delivery belongs to the middle and upper level. She is not as good as Wei Ya and Li Jiaqi's ability to bring goods, but she is also much stronger than many anchors, and even better than many celebrity anchors, probably at the upper middle level. The reason why she belongs to the upper middle level is not that her professional ability is stronger than others, but her popularity, personal temperament and personality, etc., after all, these are also very important in the anchor's delivery, which directly affects the effect and future development of the goods.
Today, let's talk about Liu Tao's advantages in live broadcasting. <>
1. Strong popularity and traffic Liu Tao's popularity is needless to say, she probably belongs to the eldest sister in the entertainment industry, so her own traffic is very strong, these fans will buy things in her live broadcast room in order to support her, and she is now cooperating with a well-known e-commerce company, with a "reputation", and she is more appealing in the live broadcast industry, her flower name "Liu Yidao" has a sense of chivalry, and it also makes the public's favor for her rise immediately. <>
Second, willing to work hard Liu Tao In addition to having a star status, she is also a very hard-working person, a person who will never give up without making a little achievement, just by virtue of her repayment of 400 million debts within a few years, it can be seen that she is a strong woman who should not be underestimated, she has good looks and figure, and her strength is just now, and she is very hardworking, and she is also a person who is willing to be ruthless to herself, such a person is not easy to question her ability, and she will soon catch up with others. <>
Third, strong affinity Liu Tao is not only strong, she looks atmospheric, her words are gentle and affinity, giving people a feeling of an eldest sister, although she has shortcomings in the live broadcast room, she can still consider fans intimately, which makes people very warm, instead of blindly letting fans place orders quickly like many anchors make people disgusted, so her kind and gentle temperament and heart for others are also her advantages in standing out in the anchor world.
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It's top-notch. The sales of the goods she brings are good, and she is also dedicated, she knows that when she brings the goods, she will bring the goods seriously, unlike other celebrities who don't do anything when they give money, Liu Tao is dedicated.
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Middle-to-upper level, after all, Liu Tao is not a professional anchor with goods, but he is very enthusiastic about introducing products in the live broadcast and is very dedicated.
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Liu Tao believes that many of us know her, her husband used to be a very successful businessman, and then the company went bankrupt and took on huge debts, at this time Liu Tao not only abandoned her husband, but also frantically took over the drama to earn money to pay off debts, which shows that Liu Tao is a very competent wife. This incident also made Liu Tao receive a lot of attention, and many people said that he was a good wife and mother. Liu Tao felt that he was not a good wife and mother, he just wanted to do what he had to do.
Liu Tao has always been filming, after all, he is an actor, but Liu Tao also started live broadcasting, and the first live broadcast was very successful. In fact, this is not a strange thing, after all, it can be said that doing e-commerce is very profitable now, and the money she makes easily is much more than her filming, so it is not difficult to understand why she embarked on the road of live broadcast sales.
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Liu Tao, whose name is Liu Yidao, logged in to Alibaba's live broadcast of Juhuasuan, and brought 100 million goods for the first time.
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Because many large companies will spend a lot of money to hire traffic stars in order to sell goods, Liu Tao, as a first-line artist, will be easier and more convenient to make money by doing live broadcasts than filming TV series.
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Because live streaming has become a new outlet, it has great potential, and due to the epidemic, many film and television dramas have been suspended, but live streaming can still get good benefits, so Liu Tao also chose to carry out live broadcasting.
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If Liu Tao is mentioned, then many people have the impression that he is a star full of positive energy, in fact, people like Liu Tao are also developing very smoothly in the film and television industry, and he also has his own status in the entertainment industry, but due to the impact of the current epidemic, many films and television films cannot be filmed normally, and many stars are all cultivated at home, but with the development of the Internet, more and more stars have joined the ranks of live broadcasting.
Liu Tao's influence.
Quality-first delivery.
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I think the performance is still very good, and she has found her own position, very successful, I like her temperament very much, and the voice is very good.
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Her current performance is very good, and Liu Tao is very, very powerful. can speak very well in the live broadcast room, so Liu Tao is a very good person.
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Her performance is still very good, because she is very passionate about live broadcasting, and she is also very enthusiastic.
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In fact, her performance is still very good now, and her ability to bring goods is also very strong, and she can sell a lot of things.
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Usually we can find that some celebrities will also choose to carry out the choice of anchors in their careers. This is also a steady pursuit for their career, and it can also allow them to gain more experience, and it is also a very good way for them. So there are actually very unspoken rules for this product, and there are some anchors who usually say how good the product is when they bring the goods, but in fact, these are all fake.
Because they want to make their fans or other people have a deeper understanding of the product in such a way, they want to be able to make the product sell well in a way like this. <>
Then it's also a matter of interest for them, that's why they say that. Many times they have not used this product at all, and for many netizens, this is also a manifestation of deception of consumers. After all, I haven't used it myself, so how can I say that this product is very good.
Then it means that he is the childcare of this merchant, so he will say something like this that is conducive to the sale of this product. For such anchors who live broadcast goods, they are actually very irresponsible. Because they have never used this product themselves and do not have a full understanding of this product, they say that it is sold to fans, which is also very unfair to fans.
In case there is some toxicity in this product, it is also unacceptable for the health of fans. There are some celebrities whose fans trust this product very much because they bring it themselves, but after buying it, they find this product and make them expect it to be what they imagined。Then the attitude towards these stars is very bad, and their image is greatly reduced.
So this way is also very costly for these stars, making them money for a short time, but also causing their reputation to be lost. <>
Therefore, in the face of such a situation, these celebrities should actively think about the occurrence of such a situation, and should not lose their image, which is very detrimental to their future career development. It is very likely that such a situation will occur when the live broadcast brings goods, that is, the form of singing and harmonizing between the two parties, so sometimes they may express that the product is very sought-after through such a form。In fact, this product is not sold at all, they will say that this product is empty, and then give everyone a wave of this way.
It is also a manifestation of deception of consumers, which will make consumers feel that such a deceptive way is very disgusting to them.
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1.Hiring relevant and flexible staff can save the cost of five insurances and one housing fund. 2.The day's revenue is only true after subtracting the number of subsequent returns. 3.There is fraud in the volume of goods, and the Cyberspace Administration of China has issued new regulations.
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The general unspoken rules of live streaming are, time-limited rush purchase, minimum shocking price, and benefits obtained, etc., these rules generally allow consumers to rush to buy, so as to achieve the purpose of high sales.
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The unspoken rule is that there may be some goods, ** which are very cheap, and then they will be deliberately hyped and raised in the live broadcast room, and some may not be of good quality.
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Not long ago, because Liu Tao put the item link in advance in the live broadcast, many people did not grab the goods, and the mood 3 was not very good, Liu Tao was also blamed for this, and was evaluated by some people as "routine Liu". <
In addition, which other celebrities are overturned with goods?
Yang Kun charged 100,000 yuan for bringing the goods, but the sale of goods could not make the brand return to its original cost. A senior executive of the live broadcast operation platform revealed that Yang Kun didn't care about the introduction of the product, basically read it according to the script, and even sometimes omitted the introduction of the product. In the live broadcast on December 6, 2020, Yang Kun was found by netizens to have a red face, misty eyes, suspected of being drunk, and also reported the wrong product.
Although Yang Kun replied afterwards that his face was sunburned and he did not drink alcohol, he was still accused by many netizens. <>
The famous actor Wu Mengda has cooperated with Stephen Chow many times, which has made many people well-known. However, Wu Mengda overturned during the live broadcast with goods. In Wu Mengda's live broadcast debut, he charged 150,000 yuan in pit fees, but the response was unsatisfactory.
may be due to his age, Wu Mengda's expression was wooden in the live broadcast, and his reaction was relatively slowThe rice sold by Wu Mengda only sold ten orders in the two hours of live broadcastAfterwards, the merchant negotiated with Wu Mengda to return the fee, but was refused. <>
Huang Shengyi charged 100,000 yuan in pit fees and only sold 5 thermos cups. There is ** breaking news that actor Huang Shengyi was invited by a live broadcast operation platform to carry out live broadcast. Huang Shengyi first had no concept of time, the original live broadcast time was 7 o'clock in the evening, but Huang Shengyi arrived at 8 o'clock, and left the venue after only half an hour of live broadcast.
In the process of Huang Shengyi's live broadcast, only 5 thermos cups were sold, which also made the merchants feel dissatisfied. According to the contract signed by the two parties, the return on investment ratio is 1:3, which means that Huang Shengyi must sell 300,000 sales, otherwise he needs to bear the loss of the brand.
Although celebrities are more influential, they should also pay attention to how to convert traffic into sales while bringing goods.
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Celebrities frequently "overturned" with goods, and a merchant asked Yang Kun to sell a down jacket with a unit price of 189 yuan in the live broadcast room, and it took 3,500 orders to make this live broadcast come back. As a result, only 180 orders were sold.
There are also merchants who spent 120,000 yuan to invite Yang Kun for the pit fee, and the sales that night were as high as about 1.2 million yuan, but in the next two days, the refunds generated were as high as more than 1.1 million yuan, and the sales left were only 40,000 yuan.
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Liu Xiaoqing, during the live broadcast, because he didn't understand the product, netizens questioned that he was buying a fake; Wang Han, the return rate of the product on the day was as high as 76%, and some netizens questioned that he might be swiping orders; Chen Xiaochun, in order to give back to fans when selling goods at that time, there were many things that were very cheap, but after the arrival, netizens found that they were worthless plastic pieces, and Mr. Chen Xiaochun did not respond.
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Li Jiaqi sold non-stick pans in the live broadcast room, and the on-site operation turned out to be sticky. Li Xiang didn't try to apply cosmetics when he bought cosmetics in the live broadcast room, and asked the assistant to operate it. And charged a large amount of advertising money to sell the house, but it was not sold.
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The most fascinating thing in the world is money, so celebrities have discovered the business opportunity of live broadcast sales, of course, it can't be impossible to get along with money. Therefore, celebrities bring goods in order to earn more benefits, after all, live broadcast sales can rely on the power of fans to make themselves only earn and not lose.
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I think it's normal, and I also support celebrity live streaming and being able to use the celebrity effect.
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I don't think there's anything wrong with it, there is no essential difference between celebrity live streaming and ordinary people's live streaming sales, as long as the essence of the goods is good, whoever brings the goods live is the same.
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I think it's understandable that there is such a situation, after all, society is developing, and this is a new industry.
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Behind Liu Tao's live broadcast: Actors bringing goods has become a trend, and filming is not as fast as live broadcasting.
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A person's figure and appearance largely depend on their own maintenance. They pay great attention to their eating habits and physical fitness activities, strictly manage their lives, and let themselves live in a regular manner.
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The reason why there is a conflict between Liu Tao and the staff in the live broadcast is that there are different views. During the live broadcast, Liu Tao has been interacting with fans while introducing products, and she is doing live broadcasts at her own pace. But the staff also has their own tasks and need to introduce the product to the audience during the live broadcast time.
Therefore, Liu Tao has been urging Liu Tao on the side of the live broadcast in the hope that she can grasp the time and push the product to be completed within the time. And this keeps urging on the side, people who have never been on the live broadcast will be angry, after all, this kind of rhythm that has always given people high pressure makes it difficult not to collapse if the spirit is always in a tense state!
Liu Tao has always been an existence as a confidant sister, with a gentle personality and tepid. And it's not easy to do a popular version of a live broadcast with such a character, isn't it? If the personality is not in a hurry, others will be anxious, and those who are anxious will feedback his anxiety, and in the end, Sister Tao will be anxious.
And such a result is easy to understand, isn't it? A star is also an ordinary person, and he can't abandon all his personality just because he is a star. Of course, it's not advocating this, but I can understand my sister.
Just know what you're doing and do your part. We can't deny everything because one is bad, black people are really unnecessary sometimes, you love it, you don't love it, you don't love it, there are so many celebrity fans, and not all fans take care of it, right?
Liu Tao not only has good looks and acting skills, but more importantly, his character is okay. It is precisely because of this personality that she can continue to play, there are many fans, but the soft and rigid Sister Taotao is not afraid of losing, what are we afraid of? In Sister Tao's live broadcast room, Sister Tao really had the final say, and a mysterious guest was originally invited in the live broadcast room, and the staff kept the mystery in order to whet the audience's appetite, but Sister Tao was too straightforward and said it directly, reallyIt's so bold
Being conscientious about work and being responsible for customers may be what makes Sister Tao so popular!
Because the star itself has a lot of popularity, and it has a star effect, it is very exaggerated to bring goods.
Because Li Xiang has relevant experience before, he is more familiar with the process. has sold products such as goat milk and sanitary napkins on the live broadcast, and Zhao Wei may be a newcomer, so she doesn't know how to enliven the atmosphere very well, and she doesn't know much about the live broadcast process, resulting in a stiff expression and unnatural performance. >>>More
From celebrities in the entertainment industry, to Internet celebrities on live broadcast platforms, and some ordinary people, they have all opened the mode of live broadcasting. >>>More
Li Xiaolu opened a live broadcast to bring goods, mainly in the way of introduction and use, he used the goods on the spot, and then let the audience observe, if it is good. The audience will naturally buy the product.
1.There are two sides to everything, there are advantages and disadvantages, and when people recognize it, they often objectively depend on the advantages that outweigh the disadvantages, and they all depend on the present, and rarely have a more long-term vision of things. The threshold for live streaming is low, and in the Internet circle, which has a lot of traffic, a series of fees for physical stores are abandoned, and the cost is lower, so that the same goods are more expensive in physical stores, and of course choose cheaper. >>>More