What are the functions of the convenience store customer flow statistics system?

According to the study, 96% of convenience store operators believe that it is very important to analyze the number of orders per day, week and month, so it is necessary to analyze the customer flow, entry rate, transaction rate, connection rate, return rate, number of orders and unit price of convenience stores.

First, the purpose of convenience store customer flow statistics is to collect and summarize consumer behavior data.

Second, the analysis of convenience store customer flow is based on the premise of customer flow statistics, and the in-depth mining behind the data is carried out, such as when the customer flow comes, whether the customer flow is male or female, old or young, how long the customer flow stays, what things they see, how many people buy it in the end, how many people do not buy it, and so on, and a series of issues that affect the sales, transaction rate, number of customer orders, and customer unit price of convenience stores.

In general, the purpose of convenience store customer flow statistics and customer flow analysis is to use big data to formulate effective measures for continuous improvement, continuous evaluation, and repetition, so as to fully tap the sales potential of stores and achieve long-term profitability of chain convenience stores.

In order to evaluate whether the location of the store is correct, the customer flow analysis can reveal many problems, such as the target group, the age group of the active group, the active time period, what shelves in the store have the greatest chance of being seen, etc., and further analysis can also be carried out which products bring the most profits, etc.

Convenience stores use the customer flow statistics system to achieve customer flow statistics in the store, so as to make a reference for customer flow analysis and decision-making.

Through the front-end statistics of customer flow, the reception of back-end customer flow system data, the generation of hourly, daily, weekly, monthly, quarterly and other customer flow data reports, to help the store manager intuitively understand the change trend of store customers, so as to scientifically schedule shifts and assign tasks to staff, and make reasonable use of human resources to reduce employment costs.

It is also possible to display data curves of various changes in the number of people and images of the area of interest in real time through a computer network.

The statistical analysis of historical data of passenger flow provides a strong reference for management and decision-makers, and can observe the number of people at any time, which is to improve the economic benefits of the store and improve the efficiency of work management.

In addition to the statistics of the amount of convenience store customer flow statistics, it is more about the analysis of hot spots, to find out the cause of heat, as a support for future decision-making, after having a customer flow statistics system, even if it is a multinational chain convenience store, the headquarters can still remotely manage and read the real-time customer flow information of each store through the passenger flow statistics system, and truly realize the real-time management of each branch by the headquarters. The following precautions need to be paid attention to when applying the convenience store customer flow statistics system:

1. At the door of the convenience store, it is necessary to install passenger flow statistics equipment, which is installed in the ceiling type, the normal installation height is between, and the radiation range is between 2-4m, and it is necessary to keep a certain distance from the door to avoid seriously affecting the normal operation of the equipment due to the obstruction of the door page or **;

2. Provide a stable network, because the hardware needs to be connected to the network to be able to transmit data to the background system, the bandwidth needs to be guaranteed when choosing a wireless connection》512KB, when the bandwidth is insufficient, it is recommended to use port connection or POE power supply to the network, then there will be a short time delay in the data transmission process is normal;

3. Do not use inclined installation when installing the hardware equipment, because this passenger flow statistics device is based on the three-point imaging principle of people for passenger flow identification and detection, that is to say, when a moving target passes, the camera will capture the target for head, shoulder and height detection and analysis, and then judge the direction of action of the target and whether it is passenger flow, so please be sure to ensure that it is 90° vertical installation;

4 It is common for most convenience stores to have a wide recognition range due to the size of the door, in the face of this situation, we recommend contacting the technical guidance to adjust the screen in the background, or provide the corresponding information before purchasing for the selection and customization of the camera size;

5 **Register the "Yaliang Store Treasure" APP, log in to the software background for hardware device binding, and pay attention to the naming convention when binding the hardware, so that other convenience store branches can be profiled, neat and easy to view when entering the later period, and the customer flow statistics system provides an analysis of the store's operating conditions to compare the operational gaps of each store. This reference.

In terms of management, through the statistics of passenger flow in different periods, managers can increase staff during peak passenger flow periods, improve service quality, and then increase sales; Reduce staff during idle hours to avoid wasted staff. It can effectively analyze the impact of product types and various management strategies on traffic and sales, and then make better management decisions and increase sales.

In terms of service, through the statistics of customer flow, the rental price level of counters and shops can be objectively determined. Through the statistics of customer flow, sales volume and transaction volume, the average purchase volume and bag carrying rate of the customer flow group can be calculated, which provides a basis for evaluating the service quality and staff level of the shopping mall.

In terms of customer flow, through the comparison of customer flow, the promotion activities held are effectively evaluated, and the marketing and return on investment are effectively evaluated.