How to create tourism products with local characteristics and folk customs

It is necessary to carry out packaging, publicity, and marketing moderately, expand its influence, and it is best to allow tourists to participate in the experience.

Dear will be happy to answer your questions. The rich folk culture tourism products are as follows:1

Folk festivals: including traditional festival celebrations, such as the Spring Festival, Dragon Boat Festival, Mid-Autumn Festival, etc., as well as local festivals, such as the Dai Songkran Festival, Miao Dragon Boat Festival, etc. 2.

Folk performances: including traditional singing and dancing, opera, acrobatics and other performance forms, as well as local characteristic performances, such as Tibetan dance, Mongolian horse-head fiddle performance, etc. 3.

Folk handicraft production experience: including traditional handicraft production, such as paper-cutting, embroidery, pottery, etc., as well as local handicraft production, such as Miao silver jewelry production, Zhuang batik production, etc. 4.

Folk food tasting: including traditional food tasting, such as Peking duck, Sichuan hot pot, etc., as well as local specialties, such as Yunnan cross-bridge rice noodles, Guangdong morning tea hail, etc. 5.

Folk culture investigation: including traditional culture investigation, such as ancient buildings, ancient temples, etc., as well as local characteristic cultural investigation, such as ethnic minority villages, folk museums, etc. 6.

Folk culture experience activities: including traditional cultural experience activities, such as traditional weddings, traditional games, etc., as well as local and sail side characteristic cultural experience activities, such as Tibetan blessing ceremony, Hani hand dance, etc. 7.

Folk cultural exchange activities: including traditional cultural exchange activities, such as traditional cultural meetings, traditional culture lectures, etc., as well as local cultural exchange activities, such as ethnic minority cultural exchange meetings.

Summary. 1.Specialization.

Adhere to the rural nature of rural tourism to distinguish it from urban leisure projects. The second is to adhere to the locality of rural tourism, distinguish it from other countries, and avoid homogeneous competition. The third is to create the uniqueness of rural tourism business projects, so that they can be distinguished from other countries and form a colorful destination.

2.Be creative. To be creative, it is necessary to build a team of cultural and creative talents who combine professional talents with local talents.

Second, it is necessary to explore the local culture, take the local soil as the root, and appropriately graft other cultures. The third is to build a platform for rural cultural creativity to promote exchanges, promotion and cooperation.

1.Specialization. Adhere to the rural nature of rural tourism to distinguish it from the urban leisure projects.

The second is to adhere to the locality of rural tourism, distinguish it from other filial piety countries, and avoid homogeneous competition. The third is to create the uniqueness of rural tourism business projects, so that they can be distinguished from other countries and form a colorful destination. 2.

Be creative. To be creative, it is necessary to build a team of cultural and creative talents who combine professional talents with local talents. Second, it is necessary to explore the local culture, take the local soil as the root, and appropriately graft other cultures.

The third is to build a platform for rural cultural creativity to promote exchanges, promotion and cooperation.

3.Innovation. Rural tourism has a variety of innovations in planning, including innovations in concepts, products and projects.

On the basis of the rural ecological landscape, high-tech ecological experience agriculture projects can be introduced to create an interesting rural ecological environment and create a creative holiday lifestyle. 4.Diversified.

Tourism is a highly comprehensive industry, therefore, the rural tourism planning must also break through a single tourism industry, the formation of pan-tourism industry integration, and produce industrial agglomeration effect. It is necessary to attach importance not only to the development of tourism itself, but also to the related planting and breeding industries, so as to bring local peasants to prosperity and promote regional economic development.

5.Modernization. For a long time, people thought that the countryside was a reservation of traditional civilizations such as simplicity, warmth and hospitality.

But after all, people live in modern society, and they are enjoying modern services every day, and they are using modern services to demand all kinds of services in the tourism industry. Therefore, tourists' service requirements for rural tourism are not only the requirements for traditional rural civilization, but also the requirements for modern services. Transportation, toilets, housing, restaurants, hygiene and safety should be modernised.

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Culture is the soul of tourism, and cultural tourism takes the collision and interaction of cultures as the process and the mutual integration of cultures as the result. The process of cultural tourism is the process of tourists experiencing the cultural connotation of tourism resources, which is not only the inheritance of traditional culture, but also the bearing of the spirit of modern fashion.

1) Find out the positioning of cultural tourism development. The development of culture and tourism cannot be isolated from each other and go their separate ways. It is necessary to strengthen the comprehensive drive, break through the industrial boundary, highlight the spillover effect and superposition effect of the cultural and tourism industries, and realize complementary advantages and interactive integration.

2) Highlight the construction of key cultural tourism projects. High-quality planning of a number of large-scale projects for the in-depth integration and mutual promotion of cultural tourism, and at the same time strengthen the overall planning and integration of projects in various fields and cultural tourism projects, so as to realize the overall planning and synchronous construction of cultural tourism projects and other economic and social development projects.

3) Strengthen the marketing of cultural tourism brands. Establish the propaganda concept of "government-enterprise linkage and group marketing", innovate publicity and marketing methods, and establish and improve the publicity and marketing system.

4) Straighten out the mechanism and system for the integration of culture and tourism. Further straighten out the relationship between cultural administrative departments and cultural institutions, social and cultural groups, and cultural enterprises, promote the development of the cultural tourism industry from the leading to the main body of the market, give full play to the decisive role of the market in allocating resources, and accelerate the process of cultural tourism marketization.

1 Distinctive rural character.

The so-called rural characteristics refer to all the natural and human elements that people can perceive and experience in the rural area, which are clearly different from the city (as already stated above).

The reason why rural tourism can develop rapidly is precisely because of the many differences and uniqueness of rural tourism products compared with urban tourism products, resulting in tourism demand. These differences between urban and rural areas include geographical differences, historical differences, cultural differences, urban and rural areas are like the poles of a magnet, there is energy to attract each other, the radiation point of this energy, is the "rural characteristics", this strong and permanent energy, attracting urban people into the countryside, rural people into the city, the population in the two regions two-way interaction with each other.

This characteristic of rural tourism products determines that not all villages can develop rural tourism, and the villages with "rural characteristics" are not obvious, and cannot rely on artificial landscapes to develop rural tourism. Only those villages with relatively prominent, obvious natural or human characteristics have the basic conditions for the development of rural tourism products.

2 Low barriers to entry for investment and consumption.

Rural tourism products should be able to objectively and truly reflect the original face of the natural rural world, emphasizing the return to nature and returning to nature, therefore, from the perspective of tourism investment, rural tourism products do not need and cannot invest heavily in building and investing huge sums of money to cultivate artificial landscapes.

3 Richness of product items and product lines.

The length and width of the product line of rural tourism are larger, the rural tourism products are abundant, and there is a large difference between the product lines, which integrates sightseeing tourism, vacation tourism, experience participation tourism, recreational and leisure tourism, and health care tourism, which can meet the needs of various tourists in a larger caliber.

Characteristics of rural tourism productsChengdu Sichuan is the pioneer of rural tourism development, and the "five golden flowers" are its representatives. Now rural tourism is very fast, and there are such as Jiangsu Province, Shandong Province, Zhejiang Province and so on. A series of new forms of rural tourism have emerged in Jiangsu Province.

Shandong Province is very supportive, each county to do rural tourism planning, the province to give each county rural tourism planning financial support, in addition, the city and county level to additional support funds. In the face of a large number of domestic and foreign high-consumption tourists, Zhejiang Province has developed high-end rural tourism products such as naked valley. In the suburbs of Beijing, rural tourism has also developed rapidly in recent years, and many new forms of business have emerged, ushering in a vigorous development momentum.

Some tourists are no longer simply tourists, but are attracted by the rural environment and live and live there for a long time, not only in metropolises such as Beijing, but also in provinces such as Henan. Some retired seniors do not want to live in the city for long periods of time, and often live in the countryside for several months of the year. They believe that the ecological environment of the countryside is good, so they can better get close to nature and enjoy organic ecological food.

Some farms in Henan have been planning for this demand. From rural tourism to rural life, one of the typical countries abroad is Japan. Retirees in Japan and some people working in cities live in the countryside for an extended period of the year.

From rural tourism to rural life, this is a major new development trend. Therefore, it is necessary for us to update our understanding of rural and rural tourism: first, to re-understand the countryside and comprehensively understand the characteristics and advantages of the countryside in terms of ecology, culture and lifestyle; Second, to revive the countryside, which is now facing a problem of revival.

Those engaged in rural planning and construction should have a mission to rejuvenate the countryside.

The local life, close to nature, all the food is original and ecological, which is beneficial to physical and mental health.

"Cultural tourism" is an important concept put forward by the vigorous development of tourism in recent years, through the integration of historical and cultural elements into the design of tourism projects, it can effectively avoid the situation of homogeneous competition, improve the satisfaction of tourists' experience, and strengthen tourists' awareness and reputation of local tourism brands. The "folk culture of consumption and consumption" is the easiest to realize and the most reflective of local characteristics in cultural tourism, and it is the soul of tourism resource development. Tourists can experience the customs and customs, understand the local history and life style, meet their psychological needs of "seeking innovation, seeking difference, seeking pleasure and seeking knowledge" by carrying out folk tourism activities, and feel the fun and difference of tourism.

Folk culture is composed of festival customs, folk arts, ethnic handicrafts, food customs, social customs, wedding and funeral customs, religious customs, national costumes and architecture.

As we all know, the national folk culture shoulders the important task of inheriting the roots of the cultural bridge, cherishing historical memory, and highlighting the characteristics of folk customs.

With the passage of time, the old folk culture is gradually moving away from us, which is not a good phenomenon, and the preservation of these folk culture has naturally become a topic of concern for many people.

For us, first of all, we need to understand this kind of culture, the folk culture left over from history, we can not blindly accept it in its entirety, we need to critically inherit and promote it, for the dross of the old folk culture, we must not hesitate to abandon, so as to create a positive cultural environment.

The rise of folk culture tourism lies in its ability to meet the diverse needs of consumers. First of all, folk culture has a high aesthetic value, which can meet the aesthetic needs of different consumers and bring good aesthetic enjoyment; Secondly, folk culture contains a variety of unique entertainment activities, which can meet people's entertainment needs and promote tourists to integrate into local folk customs. Finally, folk culture maintains the feelings of various ethnic groups, can meet the spiritual needs of society, and maintain social stability and development.

1. The conceptual role of folklore.

Folk customs is the abbreviation of folk customs. It is a living culture that is collectively created, shared and passed down from generation to generation by a country or nation. Each nation has its own special historical traditions and customs, which are emphasized and endowed with strong feelings, sublimating them into the symbol of their own nation.

Therefore, folk customs are an element of national composition and can best reflect the character characteristics of a nation.

a) Basic features.

Folklore is characterized by rich diversity. It has the characteristics of historical inheritance, which is gradually formed by the people of various nationalities and regions in long-term labor production and daily life, and has the characteristics of being passed down from generation to generation. Folklore is collective, which refers to the basic characteristics embodied in the process of production and circulation, and is also the essential characteristic of folklore.

Folk culture is not an individual behavior, but a collective language, mentality, and pattern of behavior. For example, the Spring Festival of the Khan mainly reflects the characteristics of China's agricultural society. There is a saying that the grass is a year at a time, and the grain is ripe for a year.

The inheritance of folklore. It has the continuity and spread of tradition in the time. Folklore is characterized by variability.

It is a social phenomenon that will continue to change with the changes of time, the improvement of people's level of understanding and the difference of cultural conditions. With the continuous development of society and the different economic foundations, folk culture has developed differently, but it still has a certain stability.

The typology of folk customs and the expression of folk culture are a standard that people abide by. The similarity in content or form of certain folklore is the main reason for this.

2) The concept of folk tourism.

Folk tourism refers to the sum of cultural tourism activities carried out by people leaving their usual place of residence and going to other places with regional folk customs as the main content. At present, folk tourism has constituted three series of distinctive tourism products together with natural scenery and scenic spot tourism.

2. How to understand folk tourism.

1) The scope of folk tourism.

Folk tourism is a hot spot today, and as an intangible cultural resource, the value it represents presents a great attraction. Folk tourism can combine natural culture, social life, viewing and friendship experience, traditional and modern, etc., reflecting the rich cultural heritage and colorful life interest of the folk area. "Folk tourism" is a kind of high-level cultural tourism, which takes the folk affairs and folk activities of a country or nation as tourism resources, has a distinct and prominent national character and uniqueness in content and form, and psychologically satisfies the needs and desires of tourists to pursue "new and different knowledge".

There are different opinions in the academic circles on the scope of folk tourism, and there is still a need for further research on whether the court culture in the upper culture is included in the folk tourism resources. With the migration of the times, the religious rituals of the upper class have become the local folk cultural traditions, and the so-called "sacred" has added the tone and content of folk customs. Enrich the connotation of tourism culture and conform to the development trend of folk tourism.