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1. Organize the work plan.
Arrive at the office 10-20 minutes early, list the day's work schedule in a notebook, and arrange the order. Mark one thing and mark it for a good reason for not doing it. Before leaving work, organize the day's things and make notes on the things to be solved the next day.
2. Check the store information.
1. Check whether there are important notices and activity information on the platform.
2. Check whether there are product violation records in the background and deal with them in time.
3. Submit abnormal orders or unpaid orders and transaction dispute orders to the customer service.
3. Organize data.
1. View unpaid and unshipped orders and find out the original calendar.
2. View and sort out and analyze the popular data of your competitors.
5. Check the analogy between the shelf time of popular products and the end of the sales order time to set the differentiated time point.
6. Analyze and record the click-through rate conversion rate of the drainage platform (through train, diamond booth, etc.).
Fourth, industry competitive product analysis.
1) Check the conversion and sales of competing products at each traffic entrance, find the products that suit you for optimization and report.
2) View the top product conversions and sales analysis after ranking by sales.
5. View management and activities.
1. Check the product information to avoid mistakes.
6. Review the work plan.
1. Check the work plan to see if it is completed.
2. Mark the things that have problems today and focus on solving them.
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Give you a picture to experience for yourself.
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In this era of e-commerce development, an operation is absolutely hot no matter how it goes, an operation = planning + copywriting + execution + promotion + customer service + data analysis, whether it is an offline store or an online e-commerce, whether it is to be your own boss or to serve others, a qualified operation must have a sense of responsibility, aesthetics and market insight. The management and operation of any store are facing different problems, and we must seek truth from facts and operate according to the characteristics of our stores. Let's take a look at how operations can increase store traffic and increase product conversion rates.
1. Optimize products.
No matter how we improve the sales and traffic of the store, these factors are inseparable from the product itself, in the product we must strictly control, have the ability to position the market, pay attention to the quality of the product itself and the competitive trend of the market, because the market is doing better than one, then compared with others, we must highlight its differentiation. In addition to the quality control of the product itself, if it is an offline store, optimize the display of goods, if it is an online store, the first thing that customers buy is **, and it is necessary to optimize the user experience, and the gap between the physical object and ** cannot be too large.
2. View the data.
We need to look at a wide range of data, including visitor trends, product sales, marketing strategies, promotion effectiveness, campaign performance, and more. To know that the data of the store can directly reflect the business status of the store, we not only need to have the ability to analyze data, but more importantly, we must have a clear idea, and we must learn to understand the store problems from some clues. With the help of the store management system, we can visually view the data, analyze the data in the face of data changes, summarize the observation data, and draw conclusions based on the data to support the next optimization solution.
3. Promotion. No matter how good the store is, we need to let customers see our excellence, if the store has no traffic and no sales, we have to consider whether it is because the promotion is not in place. We need to attract customers into the store first, reduce the profit of a product to create our own traffic products, and a store has mediocre sales, but multiply customers through event planning.
For some small stores, stores that have not done online operations can often increase the number of store customers quickly in a simple and crude way.
4. Crowd positioning.
The same is a women's backpack, why some sell for dozens of yuan, and some can be sold for tens of thousands of yuan, because the product is aimed at different people, and its value and nature are naturally different. Think about how big the customer group we are dealing with, and the classification of the crowd will increase. And in today's era of personalization, if the positioning of the store or product group is not accurate, it means that our traffic will also be inaccurate, and the conversion rate will naturally be very poor.
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1.Store Operations.
The small partners of e-commerce operation have their own stores to maintain, so it is essential for daily store operations, mainly in the listing of goods, review feedback, inventory checking, and the production of detail pages with artists, etc., which must be checked every day.
1) Shops. Inspect the store every day, pay attention to the information in the reminder area, deal with user complaints and reports in a timely manner, and ensure that the store has hidden dangers of violations.
2) Detail page.
Check the store details page to determine the registration status of the store and whether the link entry on the homepage activity page is normal.
3) Inventory. Clarify the inventory quantity of products, repeat the inspection of products in the store, and remove and launch new products without sales according to the product cycle.
2.Event Operations.
One of the effective ways to attract traffic and sell products, regardless of the size of the event, can be conducive to better sales of products, generally in the form of flash sales activities, discount activities, coupons and so on.
1) Registration. To strive for the resources of the platform, it is necessary to choose the appropriate activity method according to the market development and the store's own situation.
2) Review. After the activity, the activity should be reviewed, the activity should be analyzed, the strengths and weaknesses should be identified, and the foundation should be laid for the next activity.
3.Paid promotions.
According to the attributes of their own stores and the market environment in which they are located, do a good job in the promotion of products, make full use of the advantages of the first through train, and you can also use other promotion platforms to promote, such as WeChat, Moments, Douyin, etc.
4.Data analysis.
Data analysis can determine the direction of operation, help operators make operation plans according to the current market situation, continuously optimize the store, and improve the sales rate of products.
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The operation can be divided into many levels, to do things at different levels, the general e-commerce operation, is the core of a complete e-commerce team, is the operator or management role, he needs to control the whole situation, such as the operation of a Tmall store, the initial development of the team may be 3-5 people, the operation is only one, you are the role of the store manager, the daily operation of the store must be managed, when to purchase, when to do **, those products to do the explosive, how to promote the store or products, the formulation and implementation of the budget, Management and coordination of team members and roles. The total performance of this store is directly linked to you.
If it is a large store with a relatively large sales scale, the store manager can have multiple operations under it, you can divide several operations according to product categories, channels, styles, etc., so that they can manage horizontally, and you can also distinguish them according to the functions of purchase, sales, and promotion.
If you have multiple stores for one brand, or multiple brands for a company or products from different industries, you can let them lead different teams to develop.
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The day of e-commerce operation is more hard, but also more tired, every day will be promoted and promoted, frequent orders, delivery, etc., as well as to solve problems for users, deal with after-sales, is a more tedious, highly intense work every day, is very tiring, very hard in an industry.
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The day of e-commerce operation is very busy, there is no leisure time all day long, and we have to accept customer consultations, receive orders, organize delivery, contact logistics, and so on. It's hard work.
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What is the day of e-commerce operation, in general, he is his own way of operation. Write a plan and follow it. Go ahead and carry out his plan.
E-commerce operation is mainly in two parts, one is operation and promotion, there are customers to place orders, and the other is to notify the warehouse to deliver goods.
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Transportation operations are actually quite tiring. It is necessary to carry out the promotion and the delivery of the goods, and to contact different people. You are relatively capable of working. But if you make a brand, it is also very good to have a reputation.
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E-commerce operation for a day, if the economic income is considerable, it is still worth it, because after all, e-commerce requires a lot of processes from negotiation to delivery, and if it is completed by one person, it is still more difficult.
E-commerce operation also requires skills and methods, and it also needs to find a certain amount of traffic, and only when the traffic goes up, the effect of e-commerce operation will be better.
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The day of e-commerce operation is very busy, they need to constantly watch the customer's order on the computer or mobile phone, if you think that after I place an order, I will arrange the corresponding personnel to prepare the goods, and then package and prepare for delivery. Among them, the relevant personnel are in a highly stressful state of work around the clock.
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Hello! The operation of e-commerce is also busy all day, sorting out goods, placing orders online for promotion, and the day is also busy.
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The work of e-commerce operation is still quite easy, pour a cup of tea in the morning, then watch the news for a while, and then reply to the needs of customers, reply to customers' questions, and then plan tomorrow and what are the later work arrangements in the afternoon, and you can get off work if you need to update the equipment.
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The day of e-commerce operation is still quite hard, and the live broadcast is generally from morning to night, and sometimes even a guest does not need to go through some means to increase the number of views, so as to increase the number of orders.
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The day of e-commerce operation is very busy, well, it may have an effect, but it can also be very frequent, and one of the weekdays has little effect, but as long as you keep working hard, it will definitely be fruitful.
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What is the day of e-commerce operation, in general, the content of different positions is not the same, first of all, look at yesterday's sales data, but also visitor data, traffic data. The conversion rate of the product, then the best of the best, then the new product on the shelves, then the promotion, and then the optimization of the product again.
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The operation of e-commerce is generally just to engage in construction on their **. Then go somewhere else to market your products and attract customers, that's what they need to do in a day.
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The day of e-commerce operation is very busy, they are not only afraid of not selling goods, but also afraid that there are too many orders to be busy, many people who engage in e-commerce work more than ten hours a day, and some even die of overwork.
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E-commerce, referred to as e-commerce, refers to the electronic trading activities and related service activities in the form of electronic transactions on the Internet, intranet and value-added network (van), so as to make all aspects of traditional business activities electronic and networked. E-commerce includes electronic money exchange, chain management, electronic marketplaces, network marketing, transaction processing, electronic data interchange (EDI), inventory management and automatic data collection systems. In this process, the information technology used in the landslide includes:
Internet, extranet, e-mail, databases, e-directories and mobile**.
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With the improvement of rural living standards, farmers have an increasing demand for branded goods, but there is a lack of effective shopping channels.
1) Borrowing the platform to start a business.
Jingdong rural e-commerce model, Ali Village Tao. Those who create a sparrow need to submit an application to the platform e-commerce, of course, only if certain conditions are met are eligible to apply.
JD.com has recruited and contracted tens of thousands of rural promoters, built more than 100 county-level service centers, and plans to add 500 county-level service centers in 2015.
In 2015, Ali launched the Village Tao Plan, vigorously promoting the "Thousand Counties and Ten Thousand Villages Plan", and plans to invest 10 billion yuan in 3 to 5 years to set up 1,000 county-level service centers and 100,000 village-level service stations, benefiting 70% of the country's rural population.
2) Self-employment model.
Pooling the needs of local farmers and placing orders on the platform can effectively promote rural entrepreneurial activities in the Internet field.
Zhangpinbang e-commerce assessment: this entrepreneurial method is more feasible, the risk is low, there is no risk of inventory, as long as the operator has a certain experience in e-commerce operation, choose the rural area with the Internet foundation for pilot, you can achieve certain results. The key to this entrepreneurial method is to establish a relationship of trust between enterprises and farmers, so the quality of products, quality and service are an important basis for attracting users and establishing a relationship of trust.
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3. Responsible for collecting market and industry information, analyzing competitors, paying attention to the changes of opponents and business reform strategies such as model selection and pricing, and providing effective parties to do the case of annihilation in combination with the advantages of the store.
4. Familiar with the operating environment, transaction rules, and advertising resources of each e-commerce platform.
5. Analyze the latest data statistically every day, and take targeted operation measures according to data changes.
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E-commerce operation is a good job in today's era, and I think it should feel good.
With the continuous development of Internet technology, more and more people no longer go shopping on the street, but become online shopping. For example, JD.com. These two fan shopping platforms have also become relatively powerful listed companies in China due to e-commerce. <>
I have a female friend's boyfriend who works in e-commerce, and the job prospects are very good, at least the material life of both of them has a certain security. And this job is not as tiring and hectic as the job of Don't be broad, and her boyfriend has a lot of time to spend with her, which can enhance the relationship between the two of them. And now girls are very popular to open a ** shop, do a micro-business or something, because her boyfriend has this skill, help her to be her own **, improve the living standards of both of them, these can help them live better and better in the future.
And men who do e-commerce are generally very patient, and her boyfriend has become very patient with her in ordinary life.
In general, having a boyfriend who does e-commerce is still a good choice, which can make the relationship between boyfriend and girlfriend deeper and deeper, and can also help girls in their careers. If you're a girl, you're going to like a guy who works in the e-commerce industry.
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Hello, hopefully, thank you!
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