What does visual communication mean in art design?

Visual communication is a new academic concept emerging in contemporary times, vision is what we see, and communication is expressed through a certain form. From the general direction, it mainly includes: graphic design, multi-** design, animation design, decoration design, etc.

Visual communication is the communication between people in the form of "seeing", which is a way of expression and communication through visual language. People with different regions, skin colors, ages, genders, and different languages can communicate information, emotion, and culture through visual and media, and visual observation and experience can overcome the barriers of language barriers, eliminate the barriers of different words, and gain understanding and interaction with the visual consensus of "pictures" - images, graphics, patterns, drawings, diagrams, and schemas.

Visual communication design is mostly graphic design with printed matter as the medium, and it is also a design that is expressed and conveyed to the audience through visual media. With the characteristics of the times and the rich connotation of design, its field continues to expand with the progress of science and technology, the emergence of new energy and the development and application of product materials, and intersects with other fields, gradually forming a new field of design related to and collaborating with other visual media. Its contents include:

Printing design, book design, display design, image design, visual environment design, (i.e. the sign of the public living space and the color design of the public environment), etc.

Visual Communication - Professor Ren Lifeng, Deputy Director of the Department of Art and Design of Beijing City University, narrated.

Visual communication design, i.e., artistic design, is the active act of communicating a particular thing through a visual form.

Most or some of them rely on vision, and are represented by two-dimensional images such as logos, typography, painting, graphic design, illustration, color, and electronic devices. In the process of visual communication design, we have discovered a phenomenon: images that communicate, educate, and persuade the audience will have a greater impact when accompanied by words.

The meaning is: the process of conveying some specific information to the object of communication through a visual art form with a certain purpose as the guide, and having an impact on the object being communicated.

Visual Communication Features:

Visual communication design is a design that is expressed and conveyed to the audience through visual media, reflecting the characteristics of the times of design, graphic design and rich connotation.

The emergence of digital multi-** continues to challenge and enrich the traditional visual communication methods, expanding the extension of contemporary visual communication design, visual communication from the previous form of flat, static, began to gradually change to the dynamic, comprehensive direction, from a single ** to multi-**, from the two-dimensional plane to the three-dimensional three-dimensional god and space, from the traditional printing design products more transformation to the virtual information image of the You Bi communication.

Advertising, as an important form of visual communication, has also made a qualitative leap driven by digital multi-technology technology. A new generation of advertising visual communication methods such as online advertising, digital film and television advertising, multi-electronic display screens, and multi-interactive advertising have penetrated into all aspects of social life with a rapid development trend. The so-called multi-** refers to the synthesis of a variety of information media.

Multi-technology is not a simple composite of various information media, but a kind of text, graphics, images, sound, animation, and other forms of information combined, and through the computer for comprehensive processing and control, can support the completion of a series of interactive operations of digital information technology.

In today's information society, the digital multi-technology marked by computer science has brought a new breath to the design and dissemination of advertising, and has achieved remarkable social and economic benefits. Driven by the digital multi-technology technology, the advertising strategy has also been transformed from the simple brand promotion stage to the more detailed marketing stage, and began to pay attention to and select the region, industry and more detailed market positioning, and the way of digital multi-advertising operation and release is also more diversified and humane.

Visual communication design belongs to artistic design.

Visual communication design belongs to artistic design. The core courses of visual communication design are divided into three aspects: basic training courses in visual elements, graphic design courses and comprehensive design courses, which mainly cultivate students' perception and creativity of visual elements.

The main elements that make up visual communication design are text, illustrations, and logos, which are the most important elements in visual communication design and determine the function of visual communication design. What the designer wants to express will be delivered to every receiver who receives the information through these elements, and its main function is to disseminate.

Visual communication design involves many fields, including TV commercials, roadside signs, etc., which are all fields of visual communication design. Designs such as font design, display design, packaging design, and logo design also fall under the category of visual communication design.

Introduction to the Visual Communication Design Major:

Visual Communication Design is an undergraduate major in general colleges and universities, which is a design major, with a basic study period of four years and a bachelor's degree in art. In 2012, the major officially appeared in the Catalogue of Undergraduate Majors in Colleges and Universities (2012).

This major requires students to have solid basic theoretical knowledge and strong professional skills in visual communication design, as well as understand art, economy, market, management, creativity, design, and be able to engage in visual communication design in public institutions, professional design departments, and scientific research units.

The undergraduate majors in visual communication are similar to those in the fields of fine arts, industrial design engineering, interior design, etc.

Visual communication design (VISUCL communication design) refers to the design that uses visual symbols to convey various information. The designer is the sender of the message, and the object of communication is the receiver of the message. Visual communication design is the art of serving modern business, mainly including logo design, advertising design, packaging design, in-store and out-of-store environment design, corporate image design, etc., because these designs are conveyed to consumers through visual image, so it is called "visual communication design", which plays the role of a bridge between enterprises and commodities and consumers.

Visual communication design mainly uses text, graphics and color as the basic elements of Kaiwu's artistic creation, which influences people's feelings and concepts with its unique artistic charm in the field of spiritual culture, and plays a very important role in people's daily sales or life.

Visual communication design (VISUCL communication design) refers to the design that uses visual symbols to convey various information. The designer is the sender of the message, and the object of communication is the receiver of the message. Visual communication design is the art of serving modern business, mainly including logo design, advertising design, packaging design, environmental design inside and outside the store, corporate image design, etc., because these macro design is conveyed to consumers through visual image, so it is called "visual communication design", which plays the role of a bridge between enterprises and commodities and consumers.

Visual communication design mainly uses text, graphics, and color as the basic elements of artistic creation, and influences people's feelings and concepts with its unique artistic charm in the field of spiritual culture, and plays a very important role in people's daily life.