What is Apple s great company culture?

When it comes to Apple's corporate culture, it is impossible not to mention the company's attitude towards confidentiality. Unlike many other companies in the industry, Apple rarely leaks secrets when a new product is about to be launched. But in fact, due to the negligence of one of the company's employees, the iPhone 4 was leaked before it was launched.

Perhaps, that's why Apple has long-term confidentiality guidelines, and only those that can do a good job of confidentiality will succeed.

Because of its egotistic nature, Apple listens attentively to people's criticism of its products. But in true Apple fashion, the company will respond to these criticisms with more vicious behavior than any other company in the industry. After all, what company in the industry can still be satisfied with an incident like the iPhone 4 antenna gate and still go its own way?

Apple doesn't like to hear people accuse itself of being wrong, and wants both its employees and its outside followers to stand firmly with it.

Every employee must keep in mind that Apple pays more attention to the design of its products than any other company. Companies like Microsoft have never been good at creating products that look good, and Apple is really designing — understanding what consumers want, how to meet them, and then working to achieve them. While it's not always easy to implement, Apple seems to get it just right every time.

Isn't it the hard work of our employees that has contributed to Apple's success? Without the efforts of its employees, Apple could have fallen very quickly.

According to the whole American company, the most talented and hard-working people in the United States have basically gathered, all of them are workaholics, and the teamwork is also very good. There are often challenges in the work, and efficiency and solutions are required.

The entire company takes great care of confidentiality. It is said that ordinary employees are usually not allowed to enter the office area of the design department. The business development department (and possibly others) also need to keep their business travel addresses secret, so that others don't guess which companies Apple might be talking to.

None of the company's general counsel has the right to know how the company's next-generation products are designed, and outside counsel who patent those designs should report directly to the engineering department. In the conference room where the patent is discussed, there is a large black cloth next to the product model, and as soon as someone walks into the room, the product is immediately covered until it is confirmed that the person has the right to know.

Carrying forward its characteristics, Apple has always targeted the consumer market, so Jobs wanted to make Apple the Sony of the computer industry. Launched in June 1998, the iMac quickly became a fashion symbol with its translucent, jelly-round blue body. Over the next three years, it sold a total of 5 million units.

And if you get rid of the charm of the form factor, this 23% profit margin product has all the same configurations as the previous generation of Apple computers.

One of the most attractive things about Apple is that it never admits defeat. Even if the product is criticized for its incompleteness, the company seems to be able to find a way out of the fire in a moment of crisis. Nowhere is this more evident than in the computing market.

After making some controversial (and risky) decisions, Jobs turned the tables with the right strategy and reaped the benefits for the company.

Apple's culture of secrecy is well done. Unless it is a press conference and a new product is unveiled in person, it has authoritative authenticity. Usually, none of the advertisements ridiculed by the new machine in ** are reliable, all of them are fake. So Apple can do it, and if it doesn't, it's already a blockbuster.

Unlike any other company in the industry, Apple is very egotistical. Part of the reason for this is that Jobs was very egoistic, believing that Apple was the strongest company in the world and had a different way of doing things than other companies. While Apple's enemies can't stand this, the credo has become a rallying cry for all of the company's fans and employees.

Corporate culture. 1. Focus on design;

2. Trust Jobs;

3. Start from scratch;

4. Firmly believe in apples;

5. Listen to criticism;

6. Never admit defeat;

7. Pay attention to details;

8. Non-replaceable;

9. Confidentiality is paramount;

10. Leading the market;

11. Carry forward the characteristics;

12. Develop sales channels;

13. Adjust the strength of the alliance.

Corporate culture. 1. Focus on design;

2. Trust Jobs;

3. Start from scratch;

4. Firmly believe in apples;

5. Listen to criticism;

6. Never admit defeat;

7. Pay attention to details;

8. Non-replaceable;

9. Confidentiality is paramount;

10. Leading the market;

11. Carry forward the characteristics;

12. Develop sales channels;

13. Adjust the strength of the alliance. Disturbances.

Corporate culture. 1. Focus on design;

2. Trust Jobs;

3. Start from scratch;

4. Firmly believe in apples;

5. Listen to criticism;

6. Never admit defeat;

7. Pay attention to details;

8. Non-replaceable;

9. Confidentiality is paramount;

10. Leading the market;

11. Carry forward the characteristics;

12. Develop sales channels;

13. Adjust the strength of the alliance.

Corporate culture. 1. Focus on design;

2. Trust Jobs;

3. Start from scratch;

4. Firmly believe in apples;

5. Listen to criticism;

6. Never admit defeat;

7. Pay attention to details;

8. Non-replaceable;

9. Confidentiality is paramount;

10. Leading the market;

11. Carry forward the characteristics;

12. Develop sales channels;

13. Adjust the strength of the alliance.

Corporate culture. 1. Focus on design;

2. Trust Jobs;

3. Start from scratch;

4. Firmly believe in apples;

5. Listen to criticism;

6. Never admit defeat;

7. Pay attention to details;

8. Non-replaceable;

9. Confidentiality is paramount;

10. Leading the market;

11. Carry forward the characteristics;

12. Develop sales channels;

13. Adjust the strength of the alliance.