The Ice Age of the restaurant industry, suspected of invisible layoffs?

In the ice age of the catering industry, many hotels can only adopt a policy of laying off employees, reducing expenses and making ends meet in order to survive!

It is normal for layoffs to occur, and in view of the current situation, the catering industry has also been greatly affected, and now people's requirements for catering choices will be higher than before, as long as they survive this period of time, they will slowly improve.

A large number of layoffs, due to the impact of the epidemic, many catering industries have closed their doors, layoffs are to reduce losses.

It's really an ice age for the restaurant industry, and the staff really needs to be reduced because the economy is not good right now.

The biggest pain point in the restaurant industry is the lack of customer traffic.

A store's customers are composed of old customers and new customers, and old customers are transformed from new customers, so how do new customers come? The traditional method is to distribute flyers and coupons, which is a straightforward, simple, crude and relatively effective way to acquire customers.

Another important point is the fixed cost.

Staff and rent costs are still a challenge, and even though major real estate properties have implemented rent reductions, they can only be rent-free for a short period of time for a week or a month. It will take 3-5 months for the epidemic to end and its subsequent recovery, plus a few months of epidemic prevention and control during the Chinese New Year, which will also put financial pressure on the lessor. As for the cost of employees, although the box has launched a temporary employment of catering enterprise employees, after all, there are only more than a few thousand positions, and the millions of catering employees who have been laid off can only be a drop in the bucket.

There is also the law of the jungle has always been a basic principle in the commercial society, and the more it is embodied in special times, the more extreme it is. In the face of difficulties, only the fittest survive, even if there is a win-win situation, it is also an alliance between the strong to achieve a win-win situation.

Before the next catering season, whether it is a dine-in market, a takeaway market or a new retail market, it will inevitably be a fierce battle for survival. Those brand enterprises with poor fundamentals and lack of financial resources will eventually fall, and there will even be no shortage of brand predators, and there will inevitably be a group of capital and new entrepreneurs outside the industry who see this opportunity and enter.

In the post-epidemic era, we can imagine this rare epidemic and the force majeure factors of the national closure of stores to be the norm in the future, the catering industry is a high-risk industry, like walking on thin ice, how to change the business model of the catering industry with high direct sales, high cost and high gross profit to cope with more unforeseen crises and changes in the future.

In the ice age of the catering industry, if you want to solve the crisis, you must implement new marketing strategies to promote consumption to break the deadlock!

The catering industry should follow the trend of the times and develop special catering or takeaway catering, which will be loved by people.

Although because of the epidemic, many catering industries are now in a state of stagnation and loss, but for many catering industries now, it is actually a relatively large rectification, because the food safety and hygiene of the catering industry have always been of concern to people, and the food and hygiene of some catering industries are not qualified at all. Especially for some takeaway restaurants, some are just private restaurants hidden in the alleys, and even the most basic hygiene is not up to standard.

This time, due to the impact of the epidemic, many restaurants have been closed, and because of the epidemic, in fact, for restaurants, it can be regarded as a relatively long period of recuperation. In this recuperation period, some deficiencies in the restaurant can be rectified directly, and perhaps the restaurant can be rectified directly. For example, during normal business hours, you can think about what places in the restaurant need to be rested.

In fact, because of the impact of the epidemic, not only the catering industry has been affected, but many enterprises will be affected to a greater or lesser extent because of the epidemic. In addition, some problems in the catering industry can be improved or adjusted by using this long recuperation period, which is better for the future development of the catering industry.

Although the restaurant industry has been greatly affected, many restaurants have closed or gone bankrupt. But this is also because the restaurant was not loved by customers in the process of opening before. Especially for some small restaurants, because of the relationship between hygiene and food, after the outbreak of the epidemic, many people actually attach great importance to eating.

And those small restaurants will be eliminated directly because of food safety and hygiene and other reasons, because of this epidemic.

If a restaurant wants to persist in the epidemic, it needs to be extra careful or pay attention to the hygiene of the store and the safety of food.

In the ice age of the catering industry, there is a long period of recuperation, because now the enterprise economy is in a recession, and catering is the first to enter the recuperation period!

First of all, because of the epidemic, the catering industry has been hit very hard, and secondly, the takeaway business is gradually diversifying and slowly replacing the store business.

China has been a country of mutual help since ancient times, and no matter who encounters difficulties, someone will stand up to help, and e-commerce companies such as Meituan and Eleme embody this phenomenon. In any case, the help of e-commerce companies will help the buffer of traditional catering, and now restaurants have also opened their doors to do business, and with the resumption of work, restaurants can also barely open. In any case, the help of e-commerce companies such as Meituan and Ele.me has a huge effect on their buffer.

These industries, such as fresh food e-commerce, have reached out to save the restaurant industry. And the catering industry has already caused a loss of 500 billion yuan in these seven days. Perhaps the horse may not recover until a later stage.

Yes, e-commerce can drive the catering industry, and now e-commerce is an industry that is developing very fast, and the catering industry is also suitable for e-commerce to develop.

Yes, there will be. The combination of the restaurant industry and e-commerce will promote the development of both in this new business model.

There will definitely be. At present, the penetration of the Internet into various industries is very serious. There will definitely be internet giants in the restaurant industry.

After being affected by the epidemic, the catering industry is facing big challenges in its operation. If you cooperate with e-commerce companies to develop online purchase, ordering and takeaway and other models, it is conducive to the development of the catering industry.

Now e-commerce companies are indeed developing more prosperously, much better than the catering industry, and may lend a helping hand to the catering industry.

"As is customary, a Chinese restaurant stocks 3 5 times more than usual every day during the Spring Festival. A person from the China Cuisine Association, who did not want to be named, told China News Weekly that the sudden epidemic caused more than 94% of the food and beverage cancellations during the Spring Festival, and many stores were even forced to close their stores, with zero turnover.

Among the catering enterprises affected by the epidemic, the freshly made and sold fresh food restaurants similar to Yunhai cuisine are the ones with the most heavy inventory losses.

In particular, restaurants that focus on freshly made and sold ingredients with fresh ingredients have suffered the most losses. Wang Yajun told China News Weekly that in contrast, the inventory of Chinese and Western fast food and snacks, which are mainly semi-finished products, can be as long as half a year due to the shelf life of packaging semi-finished products, and the inventory loss is relatively small.

Selling vegetables like this is zero profit, and even loses money. Li Xu admitted to China News Weekly, "The ingredients are half sold and half delivered, and the whole process of transportation is transported by the company's cold chain, and the equipment and labor costs are upside down." ”

In addition to clearing ingredients at low prices, donating ingredients and providing caring meals for free have also become ways to deal with inventory.

At present, many catering companies such as Yunhai Cuisine, Meizhou Dongpo, and Banu have donated ingredients to the epidemic area or set up a "battlefield canteen" to provide free catering for medical staff and first-class units in the epidemic area.

We think that as long as the ingredients are not wasted, we can provide some help to the residents or the epidemic area. Otherwise, it would be a pity to put so many vegetables in the warehouse and wait for them to spoil. Li Xu said.

Recently, Wang Gang, the founder of Meizhou Dongpo, publicly expressed his determination to grasp public welfare with one hand and self-help with the other. ”

On the one hand, since January 28, Meizhou Dongpo has provided about 300 meals to the epidemic prevention and control department every day, some of which have been sent to the construction site of Wuhan "Xiaotangshan" Hospital.

But on the other hand, the business of all stores in Meizhou Dongpo has declined by 8 9 percent, and the return of meals, employee salaries, overtime pay, rent, etc., has brought more than 70 million yuan of direct losses to Meizhou Dongpo. Wang Gang said that under such circumstances, the eastern slope of Meizhou may only last for three months to half a year.

This is a microcosm of many catering companies under the epidemic, while trying their best to fulfill their social responsibilities, they are facing a severe existential crisis. Under the current crisis, there are not many channels for the catering industry to borrow money.

There are relatively many financing channels such as equity transfer, and it is easy to obtain assistance. Wang Yajun said, "But waist and tail enterprises, basically can only rely on private loans or find acquaintances to borrow money."

This is definitely not, after all, no one does loss-making business, so they will definitely not post upside down for the transportation company, they must have made money, but the profit is relatively meager.

Yes, due to the impact of the epidemic, many food logistics and distribution companies have begun to reduce their business, and at this time, the company has attracted logistics by inverting the paste, which is conducive to quickly occupying the market.

At this time, the food delivery company is likely to be upside down. Therefore, such a company will not be able to become a climate at all, and the environment will deteriorate again and again.

In the ice age of the catering industry, many food delivery companies had no choice but to make a living by subsidizing money in order to survive, which was not easy!

This year, due to the continuation of the epidemic, the catering industry has suffered from the Ice Age, the inventory of ingredients can only be sold at a loss, and no one in the catering industry can guarantee that they will be able to survive, and they are trying to find a way every day, and then how to make this enterprise maintain, and then many catering business owners are borrowing money, borrowing money has become the norm for many catering industry money bosses, and then on February 5, all entertainment activities and gathering activities were suspended, and then many catering companies could only choose to give customers a full refund. Then the Spring Festival should be the best time for the development of many catering enterprises, but now because of the impact of the lockdown and the epidemic, the online and offline turnover is basically none, and then even the capital is far away. <>

Then at the beginning of the epidemic, all the restaurants, restaurants, and food stalls and barbecue stalls in the country were closed, and then the income was almost zero, but they still had their own costs to add, and the fixed costs of rent and labor were still there, and then a lot of money has been invested in the payment of wages before the Spring Festival and the preparation of ingredients during the Spring Festival, which means that these catering industries have a lot of liquidity. And this phenomenon is common in all catering industries across the country. In order to alleviate the cash flow crisis, many companies strive to obtain loans, but in the face of the big market, many companies can not avoid it, so they can only say that they will sell what they have as soon as possible, so as not to let themselves lose all their money, after all, people will still have to buy ingredients, but it is impossible to go to eat to eat, because after all, there is an epidemic, and then you can't gather.

Many restaurants in their own restaurant doors, and then set up vegetable stalls, with below the market **to those citizens ** during the Spring Festival inventory vegetables, because after all, it is the New Year, and then each of us attaches great importance to the Spring Festival, and then many families have prepared New Year's goods, the store can only be said to be a low-cost clear ingredients, and then small-scale stores, because of the fear of the ingredients to break these problems, is free to the community. <>

If you want to talk about this year, the catering industry must be very difficult to do, there are countless restaurants that closed down in the first half of the year, and there is no way to deal with the stock of ingredients, and it is already a wise move to sell at a loss.

Although the restaurant industry is sluggish now, there is always a better way for businesses to discount or improve the taste of dishes to attract business.

Yes, otherwise these ingredients will still rot because they have been piled up for too long, because there are no buyers to buy these ingredients.

I think yes, a lot of the economy is very sluggish and very difficult, but the food warehouse is only sold at a loss, and it will get better after the crisis passes.

Yes, because of the impact of the epidemic, many people will not choose to eat out, and many ingredients have a shelf life, and selling them at a loss can be regarded as recovering costs.