KFC suspends the use of finger sucking slogan, is KFC permanently abandoning the slogan?

With the arrival of the new crown epidemic, the global economy has been hit hard, and many century-old stores and famous enterprises are on the verge of bankruptcy. The new coronavirus is highly transmissible and has spread around the world. So far, the cumulative number of confirmed new crown patients in the world has reached more than 20 million, and the number of confirmed deaths has exceeded 810,000.

The epidemic situation in the United States is not optimistic, and in order to cooperate with the epidemic prevention work, KFC has also made corresponding adjustments. What adjustments has it made? It has aroused heated discussions among netizens around the world.

1. KFC suspended the use of advertising slogans KFC announced on the 24th local time that due to the impact of the new crown epidemic, it will temporarily stop using the advertising slogan "sucking fingers and aftertaste, taste at ease", but the taste of the food that many people love will not change in any wayIt also emphasizes that the slogan is not permanently deprecated and will be reused in due course. This slogan has been in use for 64 years and is one of KFC's most popular slogans. In this regard, some netizens are questioning that this is KFC advertising in disguise, and now everyone is talking about finger sucking original chicken.

2. The fast food industry under the epidemic Our most common fast food industry includes KFC, Pizza Hut, McDonald's, Burger King, etc., but in the face of the epidemic, KFC and Pizza Hut, both under Yum Restaurant Group, have seen diametrically opposite situations. In the end, KFC has succeeded? In fact, its marketing is particularly good, just like netizens questioned, stopping the use of advertising slogans, but better publicity.

3. Self-protection before the epidemicMost of the new crown vaccines are still under development, so it is very important to do a good job of self-protection. We are not only contributing to the fight against the epidemic, but also to protect ourselves. So how do you do that?

First of all, try not to go to a large number of places; Develop the habit of washing hands frequently, taking body temperature and ventilating the house frequently; Try not to consume imported frozen seafood products during this period; During home isolation, you should also maintain proper exercise to strengthen your resistance.

No, the abandonment of the advertising slogan is only temporary, because it has been affected by the epidemic, and I believe that it will be resumed when the epidemic passes.

It's definitely not a permanent abandonment, after all, it's an advertising word that has been around for decades, how can it be permanently abandoned overnight, it's just a temporary stop using it during the epidemic.

No. Because this advertisement is only because it does not meet the requirements of epidemic prevention and control, it is suspended, and it should resume after the epidemic ends.

Although our country has controlled the epidemic very well, it does not mean that the epidemic is completely over, so for each of us, it is still necessary to take protective measures in time to avoid being harmed by any virus.

The new coronavirus is spreading all over the world, and finger sucking advertisements are no longer applicable to the current social environment where the epidemic is raging, but should call on the society to wash their hands before and after meals, do a good job in disinfection of all links, and fight the epidemic together.

Unhygienic. During the epidemic, the virus is spreading everywhere, and everyone should focus on hygiene and wash their hands frequently.

Adjustments in the time of the pandemic. During the pandemic, it is necessary to advocate for reducing contact between the mouth and fingers.

KFC wants to warn people to avoid touching their faces and licking their hands as much as possible under the special circumstances of the epidemic.

According to foreign media, KFC announced on Monday that it will be released inWorldwide suspensionIt has been used for 64 years".Suck fingers for aftertaste, comfortable tasteAdvertising slogan. Health experts, including the U.S. Centers for Disease Control and Prevention, have been urging people to wear masks, wash their hands thoroughly and avoid touching their faces to prevent the spread of the new crown pneumonia epidemic, the report said.

KFC's global chief marketing officer said in a statement, "We are in a unique position where our iconic slogan doesn't fit well with the current situation. Although we have decided to pause the phrase 'suck your fingers, taste at ease', it's safe to say that all of us have the same appetite for food. ”

KFC stressed that the slogan is not permanently deprecated and that "it will come back at the right time."

According to CNN, in order to meet the needs of the new crown pneumonia epidemic prevention in the United States and other countries, KFC decided to temporarily remove its 64-year-old advertising slogan that is highly recognizable around the world. KFC decided to temporarily remove its "finger sucking" slogan after the health authorities proposed that people should wear masks, wash their hands frequently and avoid touching their faces with their hands in order to prevent the spread of the new coronavirus.

KFC also made a special paragraph announcing this decision, and marked the relevant slogan "finger sucking aftertaste" with a mosaic. Katherine Tan Gillespie, KFC's director of global marketing, said in a statement that the iconic tagline doesn't fit the current environment at the moment.

Because now affected by the corona pandemic. Sucking fingers can easily become infected.

During the epidemic, it is indeed not suitable to use this kind of advertisement, and in order to control the spread of the epidemic, the Ministry of Epidemic Prevention and Control in the United States has not allowed the public to touch their faces with their hands, so KFC believes that this 64-year-old advertisement is not very good during the epidemic, and the global chief marketing officer of KFC also said that now everyone is in a dire straits, and this advertising slogan is not very suitable for the current environment, so it stopped using this advertisement. But all of us have not stopped craving food, and this ad is not permanently discontinued, but it is deactivated in this current environment, and it will still be used in the future.

In fact, KFC is doing this very right, letting everyone know the seriousness of this epidemicIn doing so, cross-contamination is also avoided, and the company has installed protective shields on the ordering tables between employees and customers.

KFC, like many fast food brands, can no longer be dine-in since March this yearIn addition, employees in the store are required to wear masks when they are suitable for work, and they must undergo health checks when commuting to and from work.

Finger sucking aftertaste, comfortable taste" This is the advertising slogan that KFC has used for many years, but during the epidemic KFC stopped using finger sucking advertising, we all know that during the epidemic, we should pay attention to ventilation, and especially pay attention to hand hygieneSo during the epidemic, KFC stopped finger sucking ads. And it's been 64 years since KFC was advertised, and every piece of KFC chicken is so delicious that you can't stop licking your fingers touching it. When you're eating KFC while doing something else, hungry mouths will grow out of the spot where your fingers touch, hoping for a chance to lick the delicacy off your fingers.

It will be used in the future, but at least not until the pandemic is over.

It should wait until the epidemic is over, it will still be activated, after all, KFC's finger-sucking aftertaste advertising slogan is still very classic, and the main reason for not using it now is for fear of misleading consumers.

Personally, I estimate that it may be launched again in the future, but the timing of the launch is related to the progress of global epidemic prevention and control. Now that the global epidemic is serious, the finger sucking aftertaste picture has psychological implications, which is likely to make children imitate the infection around the mouth.

Finger sucking, free taste" – KFC's 64-year-old finger sucking ad has been suspended because the pandemic advocates wearing masks, washing hands thoroughly and avoiding touching faces, so the iconic slogan "doesn't fit well with the current situation" and has been suspended.

It is KFC's adjustment based on the actual situation, because of the epidemic, advocating that the whole people do not touch and maintain their own good hygiene, so the ads of finger sucking do not conform to the mass trend and will make people feel unhygienic and unsafe.

It may be because of the epidemic, there is a saying in China called "disease comes from the mouth", and KFC's suspension of this advertisement is also to call on the public to pay attention to epidemic prevention.

This is a good thing, now that the epidemic is serious, and for the sake of hygiene and etiquette, it is the right idea to guide the public.

This is a response to the current epidemic, as this action will cause droplet transmission, which is not in line with the current epidemic prevention and control measures.

The epidemic in 2020 made each of us very sad, China as the first country, all kinds of sadness and difficulties during the epidemic made each of us very panicked and cramped, and we didn't know about the epidemic at the beginning, so each of us was very nervous in this regard, but China finally got under good control after going through a lot. <>

During the epidemic, KFC suspended the use of finger sucking slogans because during this period, hygiene is the safest, and everyone's safety is the most important. Therefore, for the catering industry, disinfection and timely hygiene management are top priorities. In fact, it is conceivable that if our lives are still the same as before, eating and sucking our fingers at will, it will be very dangerous for the epidemic.

After all, during the epidemic, all enterprises and the catering industry basically could not open, and even because of the outbreak of the epidemic, each of us has certain protective measures against the epidemic. In fact, during the epidemic, the disease in the United States has broken out very seriously, because the leader of each country is very important to the whole country, and there is no language to describe the importance, the growth of the epidemic in the United States every day has been rising in a straight line, KFC, McDonald's and other fast food restaurants in the catering industry have always been very popular with people. <>

During this epidemic, the number of ** people in the United States has always been very large, and the data is also very high, but now the population has reached several million. And the proportion of pregnant women and children is also very large, and for each of us who has experienced the epidemic, we need to focus on our own safety. Therefore, during the epidemic, KFC was suspended, who knew that the advertising slogan was a very correct choice, which was to let each of us have a healthy eating habit, in fact, the previous introduction of the finger sucking advertising slogan was just to promote a very delicious sauce and some condiments contaminated in their home.

Now during the epidemic, in order to ensure your safety, try not to suck your fingers. <>

Whether it is from the aspect of eating or from the aspect of dietary hygiene, you must pay attention to your food safety. Be sure to ensure safety and hygiene during the epidemic, and don't let yourself be at any risk of being infected.

I think we should do the right thing to do during the epidemic, and we should convey the correct hygienic eating methods to consumers during the epidemic, and the misleading advertisements should be temporarily removed.

I strongly disagree with this kind of implicit advertising. Now during the epidemic, KFC basically attracts children, and this kind of advertising is likely to make children imitate and learn, and eventually get sick.

I think it is necessary, the advertising slogan is easy to attract people, especially children, who like to imitate, health and safety issues have attracted much attention during the epidemic, and KFC's suspension of the use of finger sucking ads is also in response to epidemic prevention.

This is due to the impact of the global new crown epidemic in 2020, and on August 24, KFC suspended the 64-year-old advertising slogan of "finger sucking aftertaste, free taste".

Due to the consideration of personal hygiene during the epidemic, on August 24, local time in the United States, KFC, a world-renowned fast food brand, decided to stop using "finger lickin'good) slogan. It is understood that "sucking fingers, taste at ease" is one of KFC's most classic advertising slogans, and KFC has been used for 64 years.

KFC said that in order to prevent and control the spread of the epidemic, the Ministry of Health has advised the public to stop touching their faces with their hands, and the company believes that the advertising slogan "sucking fingers and tasting at ease" is no longer appropriate in the environment of epidemic prevention and control.

Marketing ** felt that in order to prevent COVID, they stopped using this advertisement. Despite the sentimentality, they also wanted to stop the ad for the time being.

In this regard, he said that this practice is done for the prevention and control of the epidemic, and it is a very meaningful practice.

Kathleen Tan-Gillespie, chief marketing officer of KFC, said: "We are in a unique situation, with some of our iconic slogans not quite fitting the current situation. While we're discontinuing the 'Finger Sucking, Feel Comfortable' slogan, rest assured that the taste of the food we love by so many people around the world won't change. ”