KFC suspends the use of finger sucking ads, what is the origin of the slogan?

Finger sucking aftertaste, free taste" This is the advertising slogan that KFC has used for many years, but during the epidemic KFC suspended the use of finger sucking advertising, everyone knows that during the epidemic, we should pay attention to ventilation, and especially pay attention to hand hygiene, so KFC stopped using finger sucking ads during the epidemic. And it's been 64 years since KFC was advertised, and every piece of KFC chicken is so delicious that you can't stop licking your fingers touching it. When you're eating KFC while doing something else, hungry mouths will grow out of the spot where your fingers touch, hoping for a chance to lick the delicacy off your fingers.

It is indeed not suitable to use this kind of advertising during the epidemic, and the Department of Epidemic Prevention and Control in the United States has not allowed the public to touch their faces with their hands in order to control the spread of the epidemic, so KFC believes that this 64-year-old advertisement is not very good during the epidemic, and the global chief marketing officer of KFC also saidNow everyone is in a dire situation, this advertising slogan is not very suitable for the current environment, so we stopped using this advertisement, but all of us have not stopped craving food, and this advertisement is not permanently deactivated, but it is deactivated in this current environment, and it will still be used in the future.

KFC, like many fast food brands, can no longer be dine-in since March this yearIn addition, employees in the store are required to wear masks when they are suitable for work, and they must undergo health checks when commuting to and from work.

In fact, KFC is very right to do thisTo make everyone aware of the severity of the outbreak and to avoid cross-contamination, the company has also installed protective shields on the ordering tables between employees and customers.

This advertising slogan has been used for 64 years, and the earliest time for KFC to enter our country was in 1987, sucking finger aftertaste, free taste refers to the basic products of KFC chicken wings and chicken thighs, these taste very good, this advertising slogan is older than many people's age, although it is now suspended, but if there is a suitable opportunity, KFC will still use it again.

Affected by the new crown epidemic, KFC suspended the use of the advertising slogan "sucking fingers aftertaste, free taste", the classic advertising slogan has been used for 64 years, the specific origin can no longer be traced, netizens believe that KFC is "advertising" in disguise, is a smart marketing campaign.

Due to the pandemic, KFC paused the ad to illustrate how delicious their food was and has been around for 64 years. KFC states that the ad is not permanently disabled and will be used back when the time is right.

Due to concerns about personal hygiene during the pandemic, KFC, a world-renowned fast food brand, decided to discontinue the slogan "finger lickin' good". This classic slogan is 64 years old. Because it has been around for a long time, the story of the birth of this advertising slogan is no longer known.

Sucking fingers aftertaste, comfortable taste" has been used by KFC for 64 years of advertising slogan, he is a story advertising slogan, is to let us have an endless aftertaste of KFC chicken nuggets, during the epidemic, in order to avoid infection with the new coronavirus, we must wash our hands frequently, avoid touching the mouth, nose and eyes with your hands. So suspend the use.

There is so much to live! It means that life is very good, you have to eat more KFC, otherwise you will regret it!

Bite it up. Willing to die and open one, life version: Because of you, life is so beautiful - KFC, from the charm of exoticism.

Second, the witty version: KFC - a fighter in the flock!

Three, funny version: KFC - the delicious mood that comes out of "gnawing"!

Fourth, version: KFC taught me to surf the Internet.

Fifth, question version: KFC, did you "gnaw" today?

Sixth, Hong Lie Edition: If you love me, you love KFC!

Seventh, equipment version: KFC - the most powerful equipment for tourism!

Eighth, the power version: the most suitable position for millions of elites - KFC! Disguise.

Cooked chicken is delicious at KFC.

With Ken Liang Shen Deji, life is a good taste.

With KFC, life is so delicate.

Although our country has controlled the epidemic very well, it does not mean that the epidemic is completely over, so for each of us, it is still necessary to take protective measures in time to avoid being harmed by any virus.

The new coronavirus is spreading all over the world, and finger sucking advertisements are no longer applicable to the current social environment where the epidemic is raging, but should call on the society to wash their hands before and after meals, do a good job in disinfection of all links, and fight the epidemic together.

Unhygienic. During the epidemic, the virus is spreading everywhere, and everyone should focus on hygiene and wash their hands frequently.

Adjustments in the time of the pandemic. During the pandemic, it is necessary to advocate for reducing contact between the mouth and fingers.

KFC wants to warn people to avoid touching their faces and licking their hands as much as possible under the special circumstances of the epidemic.

According to foreign media, KFC announced on Monday that it will be released inWorldwide suspensionIt has been used for 64 years".Suck fingers for aftertaste, comfortable tasteAdvertising slogan. Health experts, including the U.S. Centers for Disease Control and Prevention, have been urging people to wear masks, wash their hands thoroughly and avoid touching their faces to prevent the spread of the new crown pneumonia epidemic, the report said.

KFC's global chief marketing officer said in a statement, "We are in a unique position where our iconic slogan doesn't fit well with the current situation. Although we have decided to pause the phrase 'suck your fingers, taste at ease', it's safe to say that all of us have the same appetite for food. ”

KFC stressed that the slogan is not permanently deprecated and that "it will come back at the right time."

According to CNN, in order to meet the needs of the new crown pneumonia epidemic prevention in the United States and other countries, KFC decided to temporarily remove its 64-year-old advertising slogan that is highly recognizable around the world. KFC decided to temporarily remove its "finger sucking" slogan after the health authorities proposed that people should wear masks, wash their hands frequently and avoid touching their faces with their hands in order to prevent the spread of the new coronavirus.

KFC also made a special paragraph announcing this decision, and marked the relevant slogan "finger sucking aftertaste" with a mosaic. Katherine Tan Gillespie, KFC's director of global marketing, said in a statement that the iconic tagline doesn't fit the current environment at the moment.

Because now affected by the corona pandemic. Sucking fingers can easily become infected.

Finger sucking, free taste" – KFC's 64-year-old finger sucking ad has been suspended because the pandemic advocates wearing masks, washing hands thoroughly and avoiding touching faces, so the iconic slogan "doesn't fit well with the current situation" and has been suspended.

It is KFC's adjustment based on the actual situation, because of the epidemic, advocating that the whole people do not touch and maintain their own good hygiene, so the ads of finger sucking do not conform to the mass trend and will make people feel unhygienic and unsafe.

It may be because of the epidemic, there is a saying in China called "disease comes from the mouth", and KFC's suspension of this advertisement is also to call on the public to pay attention to epidemic prevention.

This is a good thing, now that the epidemic is serious, and for the sake of hygiene and etiquette, it is the right idea to guide the public.

This is a response to the current epidemic, as this action will cause droplet transmission, which is not in line with the current epidemic prevention and control measures.