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The ultimate goal of this chapter is to introduce product ideas, plans, and a series of decisions into this planning process, from the current product concept to the final conceptualization of the day removed. The specific label on which the company's sales plan for its products is placed on the product strategy. It is part of the marketing strategy and it should be coordinated.

Like marketing 'traiegy', it contains three important factors. (1) the determination of product objectives, (2) the product plan that will help achieve product objectives and development, and (3) the introduction and management of appropriate strategic development strategies.

Determination of product objectives.

There are many goals that are large and involve product management work. Answer: Opposite day 1. Trying to provide a complete list of the most common product goals discussed will provide sufficient illustrations.

It is safe to conclude that it is the result of a general goal in the introduction of a new product or an improvement in the sales of an existing product. Of course, there is a point to be active in both products, unless this goal exists.

The associated sales growth is the goal of building a product to find new uses. Since this process is often easier than developing a new product, there is an endless search for new uses for the old one. Texas Instruments, for example, has found numerous uses for their essential product, semiconductors.

Taking advantage of overcapacity is another common illustration of product goals. This goal is a quick indication of the turnover, the changes brought about by the product and market share. Of course, this utilization is always a short-term consideration.

In the long run, only those products that produce a sustained level of profitability from complement C3:l should be retained, regardless of the problem of overcapacity.

Maintaining or increasing market share may also be a common goal for many companies. In this case, the company's focus is on its competitive position to achieve the goal of achieving a profit level in Ulaanbaatar. Establishing product differentiation is often the primary business strategy to achieve this.

Developing a complete product line is another typical goal. A company with a segment of its product line is likely to consider rounding up its product line to the target. Often, salespeople provide the motivation to achieve this, as they may need a more complete product line offering their custoj11ers, or the distributors themselves may request a larger variety.

Expanded the product appeal to new market segments.

is a common goal. John Deere is trying to increase the share of the consumer market for its power products targeted by suburban residents and female farmers. They introduced a redesigned range of lawn and garden tractors, cultivators, blowers and snow that are easier for women to operate.