What is the key to the fact that physical stores are unsustainable and can only go out of business?

I think the main competitor for brick-and-mortar stores is online shoppingNowadays, online shopping is also in full swing, so most of the physical store business has failed miserably, and some store owners have both offline physical stores and online **, so that they can maintain a little operation, but those who do not may fall into crisis, and the main reasons for the problem are so several:

One: There are so many more options for online shopping than in physical stores! This should be the same for many people, there are hundreds of stores doing a type of product, style, style, material, ** at a glance, shoppers can easily compare from it, choose what they like, and can also see the evaluation, look at the buyer show, these physical stores are difficult to do.

Of course, some products are also available in physical stores, for example, if you go to a physical store and try a skirt, you want to see if there is such a skirt in this store on the Internet, then you may not be able to find it, or it is possible that you see this skirt on the Internet and want to try it in a physical store, then it is also possible that the physical store does not have itSo in fact, I think the combination <>of physical stores and online stores is the most in line with the current consumer trend, and store owners who are still supporting physical stores can try to open online stores

2: Online goods are often discounted, ** better and more affordable than physical stores. This is more deadly, consumers want to use lower and lower ** to get this product, and the general discount of physical stores is not very largeAfter all, you still need manpower, store rent, and you don't need it online, so you can do activities from time to time, the annual double 11 and double 12, many people go crazy shopping on these two days, as well as the usual Qixi Festival, Mother's Day, Father's Day, anyway, there is a discount on any holiday, and it is not a problem to get three or five folds.

Three: Goods purchased online can be delivered directly to your home, but physical stores still have to spend their own time to visit. It's really cool to buy something online and receive it while sitting at home!

This is a service that can only be enjoyed by people with high power in the past, and now anyone can enjoy it, and if you have a physical store, you need to go shopping, choose slowly, male compatriots must be miserable, if you are not careful, the store is out of stock, then you may run in vain, but online, you can order an out-of-stock option, and the shopkeeper will go to **, so these are said to be down, there are many advantages of online shopping, and it is indeed difficult for physical stores to survive.

I think the main reason is that the number of customers is declining and the level of consumption is decreasing, coupled with the skyrocketing cost of purchase, which makes it difficult for physical stores to continue.

The physical store is unsustainable, and the key real economy that can only go out of business has been impacted, the traditional marketing model has been difficult to achieve the effect, and the rise of online shopping has made it difficult for the physical store!

The key reason why physical stores are unsustainable and can only close down is that the online ** activities are more vigorous, which has brought a lot of pressure to physical stores. The rise of the express delivery industry has also promoted the development of the first industry.

Under the attack of online stores, physical stores are facing high costs such as rent, water and electricity, etc., and it is even more difficult for them to make profits.

The key is that the physical store is not dominant, because of the cost of the store, which has led to an increase.

Because of the prevalence of online shopping, the business of most physical stores is not very good, resulting in low order sales, coupled with excessive venue rental fees and staff fees, so business is not good.

Fourth, the epidemic has had some impact on all walks of life, people's income has decreased, and people's desire to consume will naturally decrease. In the early days of the epidemic, there was no significant downturn in the economy, mainly because people still had a little money in their hands, but as the epidemic continued to develop, people did not have much money left, and people's lives became more and more embarrassing, and they also considered cost performance more when buying things. Living at home has changed the way many people live, and they rarely go out anymore.

The most important reason must be because of the epidemic, everyone is afraid to go out, and secondly, because the competition of entities is too great, the rise of the Internet, the development of the live broadcast industry, everyone's work intensity is too high, and they don't want to go out.

Because physical stores are not easy to do now, e-commerce is particularly developed, prices are transparent, physical stores are much more expensive than those sold online, and no one wants to be wronged.

Because of the transparency of prices now, what is sold in physical stores is much more expensive than online, and no one buys it.

If you're about to open a brick-and-mortar store, no matter what category you're operating, you might as well take a walk down the street and you'll find some stores that are open with the words "Store for Lease" or "Store for Transfer".

If there are more than 3 of them every 72 meters on one side of the street, it is enough to say that this is no longer suitable for individuals (new entrants) to run any business, and the other stores in this distance can only barely survive.

If you are running a brick-and-mortar store that is not within a 28-meter radius of a convenience store or ** (where water is sold), it is not suitable for individuals to run any business.

Because your business will come with this 'energy spot', which is an interesting effect, you can observe it in the field and see at a glance why the brick-and-mortar store is closing and what is really going on.

Why is the brick-and-mortar store business bad? It's not that your project isn't good, it's not that the location of your store is bad, it's that you don't properly understand and analyze these two interesting risks. This is one of the reasons why so many brick-and-mortar stores have closed.