Can tea only be made in China, and should Chinese tea be marketed?

Hello, dear, I'm glad for your question China Tea intends to be listed Recently, China Tea Co., Ltd. (hereinafter referred to as "China Closed Jujube Tea") submitted a prospectus to the Shanghai ** Stock Exchange to apply for A-share listing, and intends to raise 100 million yuan for Yunnan Pu'er tea production capacity construction, marketing network and brand building. Pu'er Lancang Ancient Tea Co., Ltd. (hereinafter referred to as "Lancang Ancient Tea") also submitted a prospectus on the same day to apply for listing on the Shenzhen Stock Exchange. According to the statistics of the Tea Sedan Chair Leaf Removal Circulation Association, since 2012, China's total tea consumption and per capita consumption have shown a continuous upward trend, and the sales of the domestic tea market have reached 100 million yuan in 2019.

According to the data of enterprise inspection, there are currently 1.32 million tea-related enterprises in China, of which more than 60 enterprises are engaged in tea wholesale and retail. "Investor Network" combed and found that in the tea market of nearly 300 billion yuan, there are no A-share listed tea companies among more than one million tea companies, and tea companies are concentrated in the world. Up to now, there are 11 tea companies with a market value of between 100 million yuan and 900 million yuan.

Among them, Zhejiang tea enterprise Tea Qiankun (the highest market value, about 100 million yuan; Xie Yuda, the first share of tea (the market value is only 100 million.

Hello dear. The sales of Chinese tea in foreign markets are relatively good, especially in Asia, Europe, North America and other regions. Here are some possible reasons:

1.The attraction of Chinese tea culture: China's tea culture has a long history and rich cultural heritage, so it has a strong attraction in foreign markets.

2.Advantages of quality and taste: China's tea has a wide variety of tea types, excellent quality, strong aroma and unique taste, so it is deeply loved by foreign consumers.

3.Increasing health and environmental awareness: With the improvement of global health and environmental awareness, more and more consumers are choosing natural, organic and healthy products, and Chinese tea meets these needs.

4.Policy and marketing support: China's leading enterprises actively promote Chinese tea in the international market, including holding international tea expos, carrying out tea cultural exchanges and other activities, which have improved the visibility and influence of Chinese tea in foreign markets.

In short, the sales of Chinese tea in foreign markets are relatively good, but they are also facing fierce competition and challenges. In order to better develop the international market, it is necessary to strengthen brand building, improve product quality, expand sales channels and other aspects.

<> tea leaves have tea leaves, and tea water is brewed from tea leaves. Tea, commonly known as tea, generally includes the leaves and buds of the tea tree, also known as tea, tea, tea, and wattle. Tea has catechins, cholesteenone, caffeine, inositol, folic acid, pantothenic acid and other biotic nutrients.

Tea drink, made from tea leaves, is one of the three largest beverages in the world. Tea drinking began in China. Leathery, oblong or oval, can be directly soaked in boiling water, and can be divided into six categories according to the variety and production method and the shape of the skin-producing key product.

According to the season, it can be divided into spring tea, summer tea, autumn tea, and winter tea. It is reprocessed into a variety of wool tea or refined tea leaves to form re-added tea, including flower tea, pressed tea, extracted tea, medicinal health tea, tea food, tea-containing beverages, etc.

In addition to the simple six types of tea (red, yellow, white, green, black and green), different tea categories have different names, such as West Lake Longjing of green tea, Dongting Biluochun, Yunnan red of black tea, Qi Hong, Wuyi Dahongpao of oolong tea, and Zhangping Narcissus.

There are also some more niche, such as Shucheng Little Orchid and so on.

Black tea, green tea, chrysanthemum tea, grapefruit tea, black tea, white tea, oolong tea, pearl tea.

There are six major types of tea, green tea, black tea, white tea, green tea, dark tea, yellow tea and branches under these tea categories.

Green tea, green tea, yellow tea, black tea, dark tea, and flower tea are the six major types of tea.

There are too many varieties of red tea and green tea.

Anji has white tea, Guilin has oil tea, hehe.

Big red robe white tea rock tea hope.

Chinese Tea (That's a great answer!) ）

"Tea is supreme, palatable is precious", when we usually drink tea, the one you are most accustomed to drinking is the best tea. In our country, there are thousands of kinds of tea, if it is classified, it will be divided into six categories, these six types of tea are more famous, and they are currently more people drink. What are the six categories?

Black tea, white tea, yellow tea, green tea, oolong tea (green tea), black tea, these kinds of tea are also its representative famous tea, and it is also a relatively famous tea, so let's take a look at what is the most famous tea. <>

Black Tea:

At present, the most representative should belong to Jin Junmei, which is produced in the Wuyi Mountain National Nature Reserve in Fujian Province. The taste has a compound floral and fruity fragrance, honey fragrance, alpine rhyme, its taste is fresh and sweet, and it has the effects of refreshing the mind, eliminating food and greasy, rejuvenating and clearing heat, nourishing the stomach and protecting the stomach, and strengthening the bones.

There are many famous teas in the black tea category, such as Zhengshan Xiaozhong, Yunnan Red Kung Fu, Sichuan Red Kung Fu, Qimen Black Tea, etc.

White Tea:

The representative of white tea should belong to Gongmei, which is produced in Jianyang, Fuding City, Zhenghe County and other places in Fujian, and its taste is fresh and pure, and the taste is pure and sweet.

It has the effects of radiation protection, antioxidant, blood sugar reduction, heat clearing and detoxification. There are many famous teas in the white tea category, such as white peony, Baihao silver needle, Shou Mei and so on.

Yellow Tea:

The more famous tea of the yellow tea category is Huoshan Yellow Bud, which is produced in Huoshan County, Anhui City.

The taste aroma is fragrant and long-lasting, with cooked chestnut aroma, deep and mellow taste, and sweet aftertaste. It has the effects of lowering lipids**, beautifying the skin, and enhancing immunity.

Yellow tea is more famous for Junshan silver needle, Mengding yellow bud, Pingyang yellow soup and so on.

Green Tea:

Of course, everyone knows the most famous green tea, that is, West Lake Longjing, which is produced in the Shifeng and Longjing areas of West Lake.

Its taste: the aroma is elegant and clear, with a hidden fragrance of wonderful beans or orchid beans, and the taste is fresh and refreshing, rich and mellow. It has the effects of soothing the liver and brightening the eyes, quenching thirst, clearing heat and relieving hangover.

There are also many famous teas in the green tea category, such as Dongting Biluochun, Lushan Yunwu, Xinyang Maojian, Huangshan Maofeng, Taiping Houkui, etc.

Oolong Tea (Green Tea):

Oolong tea is also called green tea, it is of course the most famous is recognized by everyone as Anxi Tieguanyin, it is produced in Xiping Town, Nanqi and other places in Anxi County, Quanzhou, Fujian.

Its taste: the aroma is quiet and slender, rich orchid fragrance, the taste is mellow and refreshing, and the aftertaste is sweet with honey. It also has the properties of anti-aging, anti-cancer, refreshing winemaking, quenching polydipsia, and eliminating appetite.

There are also a lot of famous teas of oolong tea, and the more famous ones are, Wuyi cinnamon, water golden turtle, Yongchun Buddha's hand, Wuyi Dahongpao, Baiya Qilan, etc. <>

Black tea

Of course, the more famous black tea is the palace Pu'er tea, which is produced in Kunming, Xishuangbanna Dai Autonomous Prefecture and other places.

Its taste: fragrant and fragrant, rich and mellow taste. It also has the effects of detoxification and laxative, beauty and skin care, stomach nourishment, anti-aging and so on.

There are also many famous teas of black tea, such as plum cake tea, Liubao tea in Guangxi, Tianjian in Hunan, black tea in Anhua, and side tea in Sichuan.

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But forgot the time, cotton socks winter boots thick clothes.

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According to the selection of the 1959 National "Top Ten Famous Teas" competition, China has ten famous teas:

1. West Lake Longjing.

Second, Dongting Biluochun.

3. Huangshan Maofeng.

Fourth, Junshan silver needle.

Fifth, Wuyi big red robe.

Sixth, Anxi Tieguanyin.

7. Keemun black tea.

8. Lushan cloud tea.

Nine, Xinyang hair.

10. Liu'an melon slices.

Summary. There are many tea products in China, and the reason why there are no tea giants is mainly due to the following reasons: First, there are many types of tea in China, the market is scattered, and the development of enterprises is slow, and there is no giant with strong brand competitiveness and market influence.

Second, the competition in the tea market is fierce, small and medium-sized enterprises occupy a dominant position, and the formation of giants is restricted. Third, the sales channel is single, the terminal concentration is low, and the brand image is not easy to promote. Fourth, the development of the tea industry is still in its infancy, and the lack of effective enterprise management mode and industry management system leads to disorderly competition between enterprises, and the possibility of forming giants is very small.

There is so much tea produced in China, why is there no tea giant?

There are many teas produced in China, and the reason why there is no tea giant is mainly due to the following reasons: First, there are many types of tea in China, the market is scattered, and the development of enterprises is slow, and there is no giant with strong brand competitiveness and market influence. Second, the competition in the tea market is fierce, small and medium-sized enterprises occupy a dominant position, and the formation of giants is restricted.

Third, the sales channel is single, the terminal concentration is low, and the reputation of the brand is not easy to promote. Fourth, the development of the tea industry is still in its infancy, and the lack of effective enterprise management mode and industry management system leads to disorderly competition between enterprises, and the possibility of forming giants is very small.

Let's just say why China's tea industry can't give birth to giants, there are so many giants in the beverage industry and the wine industry next door.

First of all, the reason why tea cannot give birth to giants: reason 1: the large-scale development of the tea industry has no historical advantages.

The tea industry is a traditional industry in China, due to the slow development of hand-accompanied technology, it is restricted, and the large-scale development has no historical advantages, resulting in the overall technical content of the industry is not high, and it is impossible to form a giant development. Reason 2: Tea industry market segmentation and micro-retailing.

The tea industry has a relatively high degree of segmentation, and the market forms first-class merchants of different sizes, as well as small retail, which makes the overall scale of the industry small, unable to form a scale effect, and is not conducive to the formation of industry giants. Reason 3: The tea industry has high production technology requirements.

The tea industry requires high production technology, complex production process and high cost, which makes large enterprises invest more money and technology, and the scale effect is formed without the sensitive method, which is not conducive to the formation of industry giants.

Reasons why so many giants can be born in the beverage and wine industry: 1The main reason why there are so many giants in the beverage industry and the wine industry is that these two industries have a very high market share in the reform of consumer groups, which allows these large companies to invest more resources in brand building and technology development, so as to gain a larger market share.

2.In addition, the technology development speed of these two industries is also relatively fast, which allows the giants to apply new technologies to actual production more quickly, so as to gain a huge market advantage. 3.

In addition, innovation is the key to the beverage and wine industry, and the giants will invest a lot of resources to develop new beverages or wines to meet the needs of the same consumer groups, which is the main reason why they can occupy such a large market share.

First of all, I have to say that our love-hate neighbor, Japan. Everyone knows that the most famous thing in Japan is matcha, but in addition to matcha, there are also sencha and Gyokuro genmaicha in Japan. In this way, it seems that the Japanese people prefer to drink green tea.

Japanese green tea can be divided into eight types according to the method of making it and the different parts of the tea leaves, which are gyokuro, matcha, sencha, bancha, stem tea, pink tea, hojicha, and brown rice tea.

As another neighbor of China, the Korean people are also a tea-drinking people, and they prefer to drink some healthy herbal teas, such as ginseng tea, angelica tea, barley tea, etc. Maybe it's because the weather in Korea is relatively cold, and you need to drink some herbal tea to replenish your body.

In addition, South Korea's Smida also has one of the most famous blended teas, which I believe everyone has guessed. That's right, it's a healthy and beautiful honey grapefruit tea. It is said that honey yuzu tea has a good whitening and beauty effect, so it is popular among Korean women.

If black tea originated in China and arose in the United Kingdom, then it is in Sri Lanka (Ceylon) all over the country. Every Ceylonese is inseparable from black tea every day, and they seem to have an indissoluble bond with black tea since they were born.

Today, Sri Lanka is the world's largest exporter of tea, and Ceylon black tea, as one of the world's four largest black teas, is known as a "gift to the world".

Hello, in addition to Chinese tea, there must be tea in foreign countries, especially China's neighboring countries are infected by Chinese culture, and there are many tea growers in neighboring countries.

India and Sri Lanka are both well-known tea-producing areas, producing black tea, and most Southeast Asian countries also have tea production, with different scales.

Europe and the United States also have the habit of drinking tea, and Britain and Russia are both large consumer countries.