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Anonymous users2024-02-12Talk about opinion leaders and their constraints and influence on the effectiveness of mass communication.
"Opinion leaders" refer to those who are the first or more exposed to the information of the mass media and disseminate the information that they have processed to others.
As an opinion leader, they usually have the following four characteristics.
1. Social networking is widely related to publicity** and various trading intermediaries.
2. Be easily accessible and have the opportunity and ability to influence others.
3. Have a higher socioeconomic status than its followers, but not too much, otherwise it is difficult for the two to communicate.
4. Be more willing to innovate, especially when the whole society advocates innovation.
Opinion leaders act as a relay and filter of media information and influence in the communication process. Therefore, opinion leaders have a certain influence on the communication effect. The constraint on the communication effect of opinion leaders is the emergence of "noise" in communication.
Of course, the reason for this may be unintentional or intentional. First of all, how the opinion leader understands the information received, how it is processed, and to what extent it is processed, all depend on the opinion leader's own education level, selective attention, selective understanding, selective memory, etc. Second, if the message is unfavorable to the influencer, then he may deliberately block out part of the message or add noise to mislead the audience.
Again, because opinion leaders have a certain amount of influence among the recipients.
As a result, the position and behavior of the recipient may change depending on the opinion leader. However, on the other hand, because of the presence of opinion leaders, the communication environment has changed from mass communication to a face-to-face interpersonal communication. In this communication environment, there is stronger bidirectionality, more timely feedback, and higher frequency of interaction.
In particular, it is noteworthy that it puts the communicator and the recipient on an equal footing, and expands the effect of communication. Finally, it is worth pointing out that the influence of opinion leaders on the effectiveness of mass communication is uncertain and depends on the opinion leaders themselves.
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Anonymous users2024-02-11The influence of opinion leaders in the era of big data.
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Anonymous users2024-02-10Answer]: Opinion leader is an important concept proposed by Lazarsfeld et al. in the bipolar communication theory, which refers to those people in the crowd who are first or more exposed to mass communication information and disseminate the information after their own rubber processing to others. Opinion leaders intervene in the communication process, speeding up the process of disseminating information and expanding the impact of disseminating information.
Its characteristics are: (1) the ability to influence and change the attitude of others; (2) be more active in social situations; (3) belong to the same group as the affected person and have common hobbies and interests; (4) Be familiar with specific issues, and be willing to accept and disseminate information about Liang Jian. In modern communication practice, the influence of opinion leaders on communication should be recognized, and the interpersonal communication effectiveness of opinion leaders should be used to improve the effectiveness of communication.
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Anonymous users2024-02-09Describe the two main differences between "opinion leaders" and social influencers.
Opinion leaders are a class of influential individuals who can influence the thoughts, opinions, and actions of others in a variety of ways. A social influencer is a type of person who uses social channels to influence others. The main difference between the two is: loss Zheng.
1. Opinion leaders can influence their fans through various forms, while social influencers can only influence their fans through source and disadvantage social channels. Second, opinion leaders can exert influence for a longer period of time, while the influence of social influencers is often short-lived.
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Anonymous users2024-02-08Summary. An opinion leader is an influential person who can influence the thinking and behavior of others through their expertise, actions, and words. A social influencer is a person who has a large number of social followers who can influence a large number of users of a social network by posting social content and interacting with their fans.
Describe the two main differences between "opinion leaders" and social influencers.
An opinion leader is an influential person who can influence the thinking and behavior of others through their expertise, actions, and words. A social influencer is a person who has a large number of social followers, and they can influence a large number of users of the social network by posting content and interacting with fans.
1.Opinion leaders are those who have unique opinions and influences, and they are able to influence others by honoring their own actions, words, and attitudes, thus forming a model of spreading influence. 2.
Social influencers refer to those who spread their influence through social channels, and they are able to influence others by sharing their experiences, insights, opinions, etc., thus forming a pattern of spreading influence. The main difference between the two is that influencers don't necessarily need social channels, while social influencers have to rely on social.
Influencers can spread their influence face-to-face, while social influencers can only influence others through social channels.
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