What is News Planning? What is the essence of news planning?

What is News Planning? What should it contain? At present, the more representative views are:

In a broad sense, news planning can include public relations planning, advertising planning, business planning, and competition planning" (Professor Xia Qiong of Wuhan University); "News planning can only be limited to the planning of news reports, not to bring in the management activities of the media, let alone to plan facts" (Professor Sun Xupei of Huazhong University of Science and Technology); "News planning should include the planning of news facts that consciously create 'sources' and the planning of news reports that reflect the subjectivity of the media" (Professor Shu Yongping, Huazhong University of Science and Technology); "The research object of news planning should be defined as 'news media planning'". Professor Cai Wen of Chinese University). "News planning includes two parts--- that is, the planning of the content itself and the planning of the content, the former includes market positioning, audience objects, distribution strategies, etc.; The latter includes the planning of the special edition period, the planning of the columns, and the planning of specific reports."

Professor Zhou Jianming, Chinese University). [1]

In this article, the author cites Professor Cai Wen's definition: the so-called "planning and organization of news communication" refers to the decision-making and design work engaged in by media news in the process of news dissemination, as well as the organization and management of news communication activities. Specifically, this work consists of three aspects:

Clause. 1. Determination of media positioning and news policy; Clause.

2. The design, establishment and management of media news units (referring to the part of media products whose main function is to disseminate news and information); Clause.

3. Design and organization of news reports. [2] According to this definition, "online news planning" can be defined as: online news planning refers to the decision-making and design work engaged in the process of online news dissemination, as well as the organization and management of online communication activities.

It should also contain three aspects: first, the positioning of the first and the determination of the network policy; 2. The design of online media news units and the establishment and management of editorial bodies; 3. Design and organization of online news reports.

Then you first have to look at what angle you are standing on.

For example, there must be a big difference between the planning department of a company and the planning of a news unit.

But the whole place is important.

Summary. Hello, glad to answer for you. News planning is mainly to refine the news point, a bit of a face, the overall planning combined with social hot spots and industry events to refine the best news point, and then through a series of news articles to promote the news point, each manuscript from 1 point of view of the news point.

There are broad and narrow senses of news planning. News planning in a broad sense refers to the image planning of news media, which includes media development strategy planning, media marketing planning, internal management mechanism planning, advertising planning, and style and positioning planning; News planning in a narrow sense refers to news gathering planning, that is, "campaign" planning in news business, which refers to the design and planning of news communication workers to report specific news facts in order to achieve a certain communication effect within a certain period of time. In other words, it refers to the reporter's prior planning or planning of the news facts that are about to be covered on a major topic.

This question is up to me, it takes a little time to type, so please be patient.

Hello, glad to answer for you. News planning is mainly to refine the news point, a bit of a face, the overall planning combined with social hot spots and industry events to refine the best news point, and then through a series of news articles to promote the news point, each manuscript from 1 point of view of the news point. There are broad and narrow senses of news planning.

News planning in a broad sense refers to the image planning of news media, which includes media development strategy planning, media marketing planning, internal management mechanism planning, advertising planning, and style and positioning planning; News planning in a narrow sense refers to news gathering planning, that is, "campaign" planning in news business, which refers to the design and planning of news communication workers to report specific news facts in order to achieve a certain communication effect within a certain period of time. In other words, it refers to the reporter's prior planning or planning of the news facts that are about to be covered on a major topic.

The main content of the planning plan design includes five aspects. Banquet Hall.

1) Determine the scope and focus of the report. The scope of coverage is the combination of all the objects of reporting, which stipulates who and what the subject of the report is, and how large the coverage is. The focus of the report is the most important part of the object of the report, which stipulates the core person or core event and core issue of the report, which requires the reporter to invest the most strength, and it should also be prominently performed.

2) Design the scale and process of reporting. The scale of the report is the concept of the combination of time, space and manpower of the report, that is, how much time the report lasts in the newspaper, how much space it occupies and how much column configuration, and how much editorial power is used; The reporting process refers to the division and arrangement of time slots in the whole process of reporting, stipulating how many stages the report will be carried out in, when it will begin, when it will be promoted and expanded, when it will end, and how to transfer between each stage.

3) Make a press release plan. The publication plan is the overall planning of news articles at all stages of the reporting process, including determining the title, content, genre and length of each manuscript, determining the order and specific time of the manuscript, and the position of the manuscript on the layout.

4) Design the structure and method of reporting. The structure of the report is the external form of the relationship between the various components of the report and their combination and arrangement, which is determined by the topic of the report and the expected goal of the report. The components of the story structure include time, space, angle, breadth, depth, and communication symbols.

The reporting method refers to the operation mode of integrating scattered news reports into the overall report, mainly centralized, serial, and continuous, and the reporting method is finally displayed and visualized in the newspaper, which is the manifestation of the report.

5) Allocation of reporting forces and reporting operation mechanism. The allocation of reporting force refers to the allocation of manpower, funds, and technical equipment to participate in reporting. The reporting operation mechanism refers to the organizational structure, work process, and management system temporarily established for the implementation of reporting.

News planning is mainly to refine the news point, from the point to the surface, the overall planning combined with social hotspots Industry events to refine the best news point, and then through a series of news articles to promote the news point, each manuscript from 1 point of view of the news point, so what is the difference between news planning and planning news?

1. The meaning of "news planning". In "news planning", "planning" is used as a noun, and "news" modifies "planning", which together means "design and planning of news reports". Further, it is to design and plan around the news, or to design the plan according to the needs of the news.

News is the goal, planning is the means. "News planning" is the planning of news reporting activities, focusing on solving the problem of doing a good job of reporting, and is a kind of news activity behavior of journalists, which still belongs to the scope of news activities.

2. The meaning of "planning news". In "planning news", "planning" is used as a verb, and "news" is the object of the action of "planning", which together means "designing and planning news". Further, it is to make news according to the design plan, or to make news according to the design plan.

Planning is the end, journalism is the means. "Curating news" is actually planning news facts, which are not within the scope of journalistic activities. It is more akin to fake news, which is often subjectively made before an event occurs.

3. The nature of "news planning". According to the analysis of the operation of "news planning", it can be seen that there are news facts first and then there are report plans, and "news planning" is based on news facts, facts exist objectively, facts as the source of news maintain their own truth, and it follows the law of news reporting.

Obviously, the news of "news planning" is real, it is real news.

4. The nature of "planning news". According to the analysis of the operation of "planning news", it can be seen that there are planned activities first and then there are news facts, and "planned news" is built on the basis of planned "news facts", the facts are artificially created, and the facts are distorted or falsified as the source of news, losing their objectivity and authenticity, and it violates the law of news reporting.

Obviously, the news that "curates the news" is usually fake, which is commonly referred to as fake news.

That's it for the difference between news planning and news planning.

Summary. Your question has been received, I will be at your service right away, please wait a moment What is the essence of news planning.

Your question has been received, I will serve you immediately, please wait a moment News planning is mainly to refine the news point, from the point to the surface, the overall planning combined with social hot spots Industry events back to refine 1 of the best news points, and then through a series of news releases to promote the news point, each manuscript from 1 angle to trap Lu Grip to say this news point. Including media development strategy, media marketing planning, internal management mechanism planning, advertising planning and positioning.

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