What do you think of retail giant Belle GAP VFC splitting its clothing business?

I think Belle, GAP, and VFC have split their clothing businesses for better development.

It would be wise for the retail giant to spin off its apparel business, the environment has changed, and it must change itself.

Retail giants Belle and others have split their clothing businesses, which is also forced by the situation, and now the Chinese market only has a clothing network.

After all, in the clothing market, many clothes are now bought online, so we must change the trend of the company's development in order to survive.

Now some of the best strength has taken away some of the sales of old brands, and appropriate changes are also in line with the trend.

Now that online marketing accounts for a large proportion of the Chinese market, it has a great impact on physical stores, and they are also forced to split their business.

The split-off of its clothing business is also to cater to the market, and now it will not survive without making some changes.

The splitting of their clothing business by these brands is also to better survive and have more competitiveness.

Enterprises are all for the purpose of profit, since they are not profitable, there is no profit, so it is better to split and find another way.

As far as I know, there are several types of shopping mall operations:

First, the mall's own brand, that is, the mall's operation and the clothing manufacturer have signed an exclusive brand, and there is no such brand in other local places. Customers who choose this type of clothing can only buy it in our mall.

Second, the signing of the exclusive brand, that is, a contract signed between the brand and the shopping mall operator when it enters the shopping mall, and the contract requires the brand cashier not to open stores in other places and enter other shopping malls. This type of contract is more common in prefecture-level cities.

Third, the brand agent store, which is the local brand ** store opened by itself, pays rent to the shopping mall according to a certain method.

Fourth, the manufacturer is self-operated, which is the real store set up by the manufacturer in the shopping mall.

Fifth, the cooperative store, that is, the shopping mall out of the place, the manufacturer shipped. Profit is divided according to the agreed method.

That's all I know. Hope it helps!

The big ones are generally franchised.

Raise consumers to come.

The experience of shopping for clothes.

Nowadays, many clothing stores have rent and labor costs

has been du in the increase, in order to save costs, business.

No matter how the society develops, shoes and clothing are the fixed needs of the masses. So can the service go back to new retail? That's right.

Let's first take a look at what dilemmas shoes and clothing stores are facing now?

Commodity homogeneity is serious and competition is large;

aging of the brand;

high cost of doing business;

Inventory overstock. Let's take a look at what are the characteristics of customers in the footwear and apparel industry?

The most feared is the collision shirt;

preference for online shopping, especially for users in third- and fourth-tier cities;

Enjoy an intelligent experience;

the pursuit of quality and fashion;

Socialization is obvious.

Therefore, the consumption of shoes and clothing is not rigid and non-high-frequency, and the footwear and clothing industry should provide a variety of services around the goods to do new retail, such as door-to-door try-on, appointment to the store to try on, and online booking of broken codes and broken colors. At the same time, simple commodity sales can not meet the market demand, enterprises should rise from clothing solutions to create a certain lifestyle: according to the living needs of the target group, enrich the category chain, combined with online and offline integrated sales to output a specific life experience for customers.

Now is the financial crisis, China's retail industry will definitely be affected, but the clothing retail you said should not have much impact There are a lot of foreign trade goods You can see that there are many foreign trade clothing tail goods in Beijing Tianlan Tianhui Dahongmen Muxiyuan In short, I think the future is bright

These foreign orders just provide convenience for the common people, which is very good.

In terms of sales volume and brand value, ZAR is currently the first, and in the next few years, it will lead the way.

There are quite a few other big ones, all of which are zara competitors, such as.

H&M, C&A, Limited, Gap, Uniqlo, etc.

The above 6 are all from the First Legion. It's billions to tens of billions of dollars every year.

In addition, the above are retailers, and there are many brands that have also begun to invest heavily in retail, such as adidas, Nike, and Levi's, these brand giants, they have an innate advantage over the retailers mentioned before, that is, brands and products, what they lack is only the experience of retail stores, and one day, they will catch up with or even catch up with their predecessors.

Personally, I am optimistic that in the next ten years, the top five clothing retailers: Zara, Levi's, Nike, Adidas, Limited, and Uniqlo are too ugly, and the basic models do not sell the basic prices.