How much is a new retail mini program, and how much does it cost to make a new retail mini program?

How much is the new retail appletIt is difficult to give you a unified standard answer, mainly according to the specific needs of the new retail applet. According to the user needs of the new retail mini program we have reached, it can be roughly divided into two categories: the new retail mini program for merchants and the new retail mini program for multiple users.

1.The type of new retail Mini Program used by the merchant himself.

This type is generally a physical store with offline stores, and wants to sell goods to consumers through the new retail mini program platform, seamlessly connecting online and offline channels.

2.Multi-user entry into the new retail Mini Program type.

Multi-user entry in the Mini Program is to invite offline physical store merchants to settle in the Mini Program, which is equivalent to providing a third-party platform for offline stores.

The following is an analysis of the functional requirements and other issues that may be involved in these two types.

1) The type of new retail Mini Program for merchants' own use.

For the type of self-use by merchants, we must consider the development of marketing functions, such as the development of other marketing functions such as distribution function fission, seckill, grouping, bargaining, order cashback, etc. If you build a new retail mini-program just to facilitate users to buy and sell, then you will eventually find that the cost of traffic is much higher than the profit of your online platform.

Group function: When it comes to the group function, everyone will think of Pinduoduo, which is a good marketing tool, in a way that the old and the new, Pinduoduo will operate the function of the group, and the business value should not be underestimated.

Distribution function: The distribution fission function is also a good marketing function, which can develop consumers into their own distributors, give users some commission bonuses, improve user enthusiasm, and relax the incentive policy, dividends, travel and other benefits.

Order cashback function: the user places an order, the more orders they place, the more discounts they enjoy, and the more rebates they get.

Therefore, you want to do a new retail mini program for merchants' own use, and choose which functions need to be developed according to your industry model. The minimum price of the new retail applet is 1999 yuan a year, and you can buy one year and get one year free.

2) Multi-user entry Mini Program** type.

This kind of multi-user entry mini program is not recommended for novices, why? Because the reason why merchants will settle in your platform is that you can help her sell products, for novices or ordinary merchants, doing such a platform requires a lot of cost to do drainage, and the drainage cost may be much higher than the merchant's entry deduction fee. Of course, if you have a better operating model, you can try it.

The cost of this mode of development is higher than that of the first mode, and the cost of this development generally ranges from tens of thousands to hundreds of thousands, and the specific ** is still determined by your functional needs.

The above is a specific analysis of how much the new retail applet is, I hope the above content will be helpful to everyone!

First of all, it depends on the specific functions you need to implement, if the functions you need are not complicated, you can use the template to make it, ** will not be very high, but if you need some customized functions need to be developed specifically for you, ** will be higher. It depends on the functions you need to implement, if you need it, please contact the Woran website platform to provide you with technical support, thank you.

1. Fixed fee.

Certification fee: 300 yuan per year.

Server cost: cloud development (the applet comes with cloud development function), cloud host (choose the configuration according to your actual situation, the minimum configuration reference ** is about 500 yuan a year), domain name, https certificate (the applet must install the https certificate, https certificate is free and paid, it depends on your actual situation).

Rental server fees, database maintenance costs, etc.

Minimum fixed fee: 300 (certification fee) + 500 (minimum server configuration) + 50 (domain name fee) = 850 yuan per year.

2. Developer Fees.

It is difficult to have a unified standard for the development cost of WeChat Mini Program, which mainly depends on the needs of customers, functional requirements and page design; Generally, the development of WeChat Mini Programs has to go through the following stages.

Demand for tuning. Strategic positioning.

Interaction design. Creative design.

Front-end development. Technology development.

Test modifications. On-line operation.

Each stage needs to be equipped with personnel to undertake the corresponding work, and for a product, it is generally necessary to allocate 4 personnel.

Product manager: mainly responsible for demand adjustment, strategic positioning, etc., including a series of work such as product use process and logical relationship.

UI designer: mainly responsible for interaction design, creative design, etc., to make the product more beautiful, improve the user experience, and cooperate with programmers to cut pictures.

Programmer: Mainly responsible for specific development work, generally client development and server development.

Tester: Mainly responsible for product testing, and can only be launched after the test is passed.

The above people may think that the cost is relatively high, in fact, in many cases, we do not need to customize and develop ourselves. Nowadays, the third-party custom development platform has become the ideal choice for many enterprise merchants. There are four modes of custom development in the market (taking Muyu Shop as an example), namely:

**Version of WeChat applet development has high requirements for function and page design, and the relative cost is relatively high, and the specific depends on how many functions you need for **. Reference** is about 4999 yuan, mainly displaying products and brands, **purchase, offline appointments, big data statistical analysis, WeChat marketing and membership card and points management functions.

The customized development of WeChat Mini Programs for major customers mainly focuses on the four major problems encountered by enterprises in the development process, such as "efficiency, brand, marketing and data", conducts positioning analysis, user experience design and functional architecture planning, and finally provides customized Mini Program solutions. The cost of this development is relatively high.

The above is a specific analysis of how much money is needed to make a new retail applet, and you can make a decision based on your actual situation.

At present, if you want to make a store applet, the approximate cost depends on what kind of development method you use and the functions you want to achieve;

For example, the development method, one is customized development, but this kind of development is high, ranging from tens of thousands or even hundreds of thousands, and the development cycle is longer;

The other is the development of third-party platforms, which is low, and can be developed according to thousands of functions, but the main thing is that the development cycle is short, and it can be put into operation in about a week. Therefore, you can choose the development method according to your own situation.

How much does the store mini program cost, depending on your development method and needs, there are mainly the following types:

The first is a set of template applets. **Relatively low, generally a few thousand to ten thousand characteristics are: generally need to be charged annually.

If some features can't meet your needs, you can do custom development on the basis of the template. Compared with fully customized development, the operation is simple, convenient, low, and the development time is short, and it can be launched in about a week.

The second is to purchase the source code. **Medium, generally around 1-20,000.

The characteristics are: convenient, able to go online quickly; The most important thing is that you have the source code of the Mini Program forever, and you do not need to pay an annual fee. Moreover, you can use the source code to develop countless small programs without re-paying fees.

However, it is not necessarily possible to buy the right source code, if there is a suitable source code, then this method is the most cost-effective and the most secure.

The third is custom development. **Relatively high, generally 10,000 to 100,000 characteristics are: unique, with permanent use rights, the function is customized and developed according to your requirements, and the service is more in place.

But it is relatively high, and the basic cost of the customized version ranges from tens of thousands of yuan to hundreds of thousands.

The cost of store mini program development depends on the difficulty and cycle of function development, ranging from thousands to tens of thousands.

Template development, ** between 2,000 and 10,000, using ready-made templates, can be quickly launched, but in the later stage, it has to be renewed every year, and the secondary development is also more laborious.

2.Customized development, you can develop according to your needs, and it is also very convenient to modify and maintain it in the later stage, but it is relatively high, generally starting from 10,000.

Mainly according to your needs, the cost is different for different functions.

Of course, in this era, one less platform is better than one more platform. The Mini Program to be done by retail stores, to be precise, is the "Store Mini Program", the store Mini Program can be used as a display of basic location and contact information, and at the same time, it can also display the store**and**, and more importantly, the store Mini Program has the ability to "place coupons", after the merchant uses this ability, the user can receive the merchant's membership card, voucher or payment coupon in the "Store Mini Program".

Store Mini Programs can bring the following value to physical stores:

1. Increase sales in offline physical stores;

2. Enhance the in-store consumption experience;

3. Save operating costs in all aspects, especially manpower;

4. Increase offline physical store brands**.

The above are just some of the advantages of physical stores with the help of store mini programs, but in the future, with the frequent update of mini programs, the mini programs themselves will continue to improve and evolve, and will continue to bring new gameplay and value.

Consider making one. Because, Mini Programs can bring the following benefits to retail stores:

There is a "Nearby Mini Program" function in the Mini Program, through which retail stores can directly display to WeChat users within a 5km radius. In this way, more people will know and understand themselves. For retail stores, letting more people know and understand themselves can often bring more traffic.

2. Increase revenue.

Mini Programs are developed by retail stores themselves, so on this platform, enterprises do not need to pay various fees. Compared with the multiple fees and high commissions that need to be paid to enter the third-party platform, the company can save a lot of money. In this way, retail stores can greatly increase their own revenue.

3. Improve retention rate.

The Mini Program can be embedded with the membership card coupon function, through which retail stores can directly issue coupons to old customers, or launch activities such as membership discounts, membership points redemption, and member recharge cashback. In this way, it is often effective to keep customers.

The Mini Program has the feature of one-click ** to WeChat friends and WeChat groups. With these two features, retail stores can easily achieve customer fission. For example, if you add a product worth 100 yuan to a bargaining activity, let the customer invite his friends to help him bargain.

Retail stores need to make Mini Programs, because the benefits of Mini Programs are as follows:

1. Bring a huge number of users.

2. It can provide a new platform.

The emergence of WeChat mini programs has provided a new platform for the development of traditional enterprises. Through WeChat Mini Programs, traditional enterprises can achieve a series of functions such as promotion and marketing, so that enterprises can gain new impetus and opportunities.

3. It can greatly reduce the cost of enterprises.

The emergence of WeChat Mini Programs can solve this problem, and WeChat Mini Programs are the lowest cost among many applications. And it can save more money for the development of the enterprise, so that the enterprise can focus more energy on other businesses.

If the company's *** has accumulated a certain amount of fans, it can attract some fans to the Mini Program by binding the Mini Program. In addition to configuring submenus and introductions, you can also insert a Mini Program into each push article, and fans who read the article can directly jump to the Mini Program and complete the corresponding actions.

Mini programsIt is an application that does not require ** installation to use, it realizes the dream of the application "at your fingertips", and the user can open the application by scanning or searching. It also embodies the concept of "use up and go", and users don't have to worry about whether they install too many apps. Apps will be everywhere and ready to use, but without the need to install or uninstall.

For developers, the threshold for the development of Mini Programs is relatively low, and the difficulty is not as high as that of APP, which can meet the needs of simple basic applications, and is suitable for the conversion of offline stores of life services and low-frequency applications that are not just needed. The Mini Program can realize seven functions such as message notification, offline code scanning, and *** association. Among them, through *** association, users can realize the mutual jump between *** and Mini Programs.

Since there is no entrance to the applet.

This depends on how it is developed, there are different development methods, and there are also great differences, one is custom development, which is very high, generally tens of thousands or even hundreds of thousands; One is the development of third-party platforms, such as "Tianketong", mine was developed by them, it only cost more than 3,000 at the time, but it contains all the functions, grouping, bargaining, seckill, distribution and so on, which is very good.