What aspects should foreign trade enterprises or individuals consider when choosing a cross border e

It needs to be considered from the following aspects:

1. Correctly understand the enterprise. Only by having a correct understanding of your own business can you make the right choice. As a foreign trade enterprise, you must first figure out the main scope of support for your products, whether the US market is large, or the European market is more important, or the emerging African market.

Secondly, you should be clear about the type, quantity, characteristics and other properties of your products. A foreign trade enterprise with a relatively single product does not use much space.

2. E-commerce platform.

The scale is critical. Large-scale e-commerce platforms tend to provide better services. It is also important to analyze the user composition and traffic of the e-commerce platform**.

To figure out whether there are more seller users or more buyer users, e-commerce platforms with too many sellers tend to be more competitive. Also figure out whether the main traffic to the e-commerce platform is from home or abroad. Remember, you are in foreign trade, not domestic trade.

3. Choose according to your own characteristics. E-commerce platforms can be divided into two types: comprehensive and vertical. For those enterprises with strong professionalism, they should choose a vertical e-commerce platform, and it is not appropriate to choose a comprehensive one. For example, the chemical industry.

pharmaceutical industry, etc.

4. The promotion of the platform itself is very important. Only when the e-commerce platform itself increases its publicity and promotion efforts, so that more buyers know and understand, can it attract more buyers. There are four main forms of e-commerce platform promotion:

1) Participate in internationally renowned exhibitions at home and abroad;

3) traditional advertising;

4) Foreign cooperation.

When choosing an e-commerce platform, it is necessary to be clear about the investment of these platforms in promotion, combining the above four forms.

5. Supporting services should be appropriate. As a foreign trade e-commerce platform, the most important supporting service at present is the certification service. The role of certification services in foreign trade e-commerce is to increase the trust of both parties to the transaction. In Alibaba.

The frequency of certification services includes a variety of certification services in various industries.

6. ** is the final weight. When buying various goods or services, the last thing to consider is **. At present, various e-commerce platforms provide a variety of charging services, ranging from 120,000 yuan to hundreds of thousands of yuan.

Foreign trade enterprises or individuals should consider many aspects when choosing a cross-border e-commerce platform.

1. B2B mode.

It is divided into two types: information service platform and transaction service platform. For the information service platform, it is mainly through the third-party platform to publish information or information search to complete the transaction matching service, on behalf of the enterprise has Alibaba International Station, Business Treasure International Station, Global Sources.

The transaction service platform builds a platform business model that can realize online transactions and payments between supply and demand.

2. B2C C2C mode.

It is divided into open platform and self-operated platform, and the open platform realizes the systematic docking of applications and platforms, and establishes an ecosystem around the platform itself, representing large platforms such as Amazon, Wish, AliExpress, eBay and small-scale platforms such as Lazada. The self-operated platform manages the products in a unified manner, and the products are displayed and traded and delivered to consumers through logistics.

Project positioning skills for cross-border import and export e-commerce

1. Look at the market and find the outlet.

Doing brand positioning is actually doing product positioning, choosing a good product, can make marketing and promotion twice the result with half the effort.

Any market, any type of product has its growth cycle, choose a product in the rising stage is more likely to succeed, just like Lei Jun said, standing on the tuyere, pigs will also fly. If you choose a product that is in a recession, no amount of marketing will be in vain. Choosing the right product and finding the outlet is the first thing to consider in brand positioning.

2. Look at yourself and find advantages.

To do a good job in brand positioning, you must have a clear understanding of your strengths and weaknesses, that is, to promote your strengths and avoid weaknesses. The advantages of your own enterprise or products must continue to grow and grow, do what you are good at, you can't blindly follow the trend, you can't see what others buy and what you buy, you must combine your own advantages, continue to build brand influence, and enclose land in the field you are good at.

China's cross-border e-commerce is mainly divided into business-to-business (i.e., B2B) and business-to-consumer (i.e., B2C) models. Under the B2B model, enterprises use e-commerce to mainly advertise and publish information, and the transaction and customs clearance process is basically completed, which is still traditional in nature and has been included in the general statistics of the customs. Under the B2C model, Chinese enterprises directly face foreign consumers, mainly sell personal consumer goods, and the logistics mainly use air parcels, mail, express delivery, etc., and the main body of customs declaration is the postal or express company, which is currently mostly not included in the customs registration.

Cross-border e-commerce is divided into export cross-border e-commerce and import cross-border e-commerce.

Cross-border e-commerce is divided into export cross-border e-commerce and import cross-border e-commerce from the direction of import and export. From the transaction mode, it is divided into B2B cross-border e-commerce and B2C cross-border e-commerce.

2013 e** proposed. Cross-border e-commerce is divided into: general cross-border e-commerce and e** cross-border e-commerce.

Let me talk about it separately from the government and the company.

Officially, there are mainly three major service platforms of the General Administration of Customs: cross-border e-commerce customs clearance service platform, cross-border e-commerce public service platform and cross-border e-commerce comprehensive service platform.

The cross-border e-commerce customs clearance service platform is mainly to unify the customs declaration process and improve the efficiency of customs clearance. The cross-border e-commerce public service platform is a public information platform, which mainly serves the tax refund, payment and settlement of foreign trade enterprises. The cross-border e-commerce integrated service platform includes finance, customs clearance, logistics, tax refund, foreign exchange and other first-class services, which can solve the foreign trade problems encountered by small and medium-sized foreign trade enterprises and individual sellers in one stop.

There are many service providers of different natures in terms of enterprises, such as foreign sources, middlemen, cross-border chain giants, domestic bonded zone chain companies, etc. Among them, due to the relatively high threshold for cross-border e-commerce to settle in bonded, there are requirements for the technology and capital and time of enterprises, and small and medium-sized e-commerce companies such as **, micro-stores, micro-businesses, and O2O choose to cooperate with domestic bonded zone ** chain companies. It is not easy to recommend it directly, in short, such as Hangzhou Haicang, Heda Warehouse, Guangzhou Zhuozhi, Cross-border Wing, Shanghai Cross-border Treasure, Cross-border Pass, etc. are all relatively well-known bonded warehouse service providers.

However, it should be pointed out that bonded ** also has a disadvantage, that is, the capital requirements are large, which makes the SKU single product limited, and it is only suitable for explosive products. Due to the fact that most of the long-tail goods still exist, coupled with the recent unfavorable news on cross-border bonded stocking, there are also many companies focusing on the integration of the entire cross-border ** chain. In this regard, the good reputation is Youkey, which is also the country's first cross-border import full-chain cloud service platform.

Ukey supports the delivery of millions of overseas sources of various brands. As long as you find the goods that need to be purchased on the platform, place an order with one click, and the goods will be processed by the key system and sent directly to consumers. The official claim of time is 5 to 7 days, the logistics fee is 32 yuan kg, and logistics tracking and domestic returns are also provided, which can be understood.

Hello, dear. What are the similarities and differences between the customer service of cross-border e-commerce and the customer service under the traditional foreign trade modelThe difference between cross-border e-commerce and traditional foreign trade: 1. Different costs, 2. Different processes, 3. Different communication service platforms, 4. Different models.

1. The cost is different from the key concentration of traditional foreign trade in a large number of goods, and then multi-level distributors are carried out according to the foreign logistics industry, and finally the end customer (company or person) will be reached; Cross-border e-commerce, on the other hand, is directly facing end customers. 2. The process is different In the tradition, the process of import and export is complicated, while cross-border e-commerce stipulates that the process is avoided or reduced as much as possible, and even the goods can be sent directly to customers according to direct mail as well as Chinese e-commerce. 3. The communication service platform is different from the traditional one, and the service platform of wholesale news information, e-mail, trade fairs and other information flow advertising methods should be used to carry out communication and market sales; Cross-border e-commerce will directly sell products to customers based on service platforms such as Amazon and Wish.

4. The model is different due to the traditional use of information flow advertising to carry out communication, resulting in its basic model forward: B2B, while cross-border e-commerce due to the reduction of middlemen, mostly to the service platform direct market sales, its key model is: B2C.

Obviously, there is a big difference between the cross-border e-commerce model and the traditional foreign trade e-commerce model, except that it overlaps with the traditional foreign trade e-commerce in some regions. In terms of distinguishing from traditional foreign trade, what exactly is the cross-border e-commerce model? The cross-border e-commerce business process is divided into import and export, and the cross-border e-commerce model can also be divided into:

Import cross-border e-commerce and import and export cross-border e-commerce. For imported cross-border e-commerce, it is generally Chinese customers who browse the online shopping of foreign merchants**, add goods, submit orders, and foreign merchants will directly send Kuwu International Express to customers. Import and export cross-border e-commerce is just the opposite, and Chinese merchants ship goods directly to foreign store buyers according to international express.

3. What aspects should enterprises consider in the selection and use of cross-border e-commerce platforms?

Hello, 1. The seller's target market and product positioning First of all, as a foreign trade seller, you must be clear about your own market, such as the American market, the European market, the African market, and so on. Secondly, it is necessary to clarify the product category, quantity, characteristics, etc. E-commerce platforms are divided into two types: comprehensive and vertical, sellers should choose according to their own characteristics, for sellers with strong professionalism, they should choose vertical platforms, choose comprehensive platforms, and vice versa.

2. The scale and influence of the platform have advantages in member management, information management, publicity and promotion, the number of users, etc., and the platform with a large scale and influence has rich experience in platform operation and high competitive pressure. 3. The platform's own promotion abilityOnly through vigorous publicity and promotion, the cross-border e-commerce platform itself can make more overseas buyers and sellers familiar with, understand and purchase. Participating in internationally renowned exhibitions, search engine promotion, advertising, foreign cooperation, etc., foreign trade sellers and individuals should consider the investment in platform promotion when choosing a cross-border e-commerce platform.

4. Foreign trade sellers can make full use of added value and preferential treatment to reduce costs and obtain greater benefits, if the added value provided by the e-commerce platform is issued and discounted. 5. The platform's service items charge for the purchase of various goods and services, and the final consideration should be taken into account. At present, various cross-border e-commerce platforms provide a variety of paid services.

Although there is a free membership service, there are various restrictions on uploads, certifications, rankings, traffic, etc. Sellers choose the right platform and services based on their needs and purchases.

Summary. Dear dear, it's a pleasure to answer your <>

The use of cross-border e-commerce platform business can effectively promote the development of a country's foreign affairs. The following are the specific measures: 1. Expand the scale of exports

Through cross-border e-commerce platforms, enterprises can directly sell their products overseas, avoiding the cost and efficiency problems caused by middlemen, thereby increasing the export scale of enterprises.

1.How to use cross-border e-commerce platform business to promote the development of a country's foreign world?

1.How to use cross-border e-commerce platform business to promote the development of a country's foreign world?

Please hurry.

Dear dear, it's a pleasure to answer your <>

The use of cross-border electric stove business platform business can effectively promote the development of a country's foreign countries. The following are the specific measures: 1. Expand the scale of exports

Through cross-border hidden dust and e-commerce platforms, enterprises can directly sell their brother book products overseas, avoiding the cost and efficiency problems caused by middlemen, thereby improving the export scale of enterprises.

<>-related expansion: 2. Expand overseas markets: Using cross-border e-commerce platforms, enterprises can directly contact global consumers, understand the needs and trends of different countries, develop more potential customers, and expand overseas markets from empty leases.

3. Reduce the cost: The cross-border e-commerce platform has the characteristics of convenience, speed and security, which reduces the cost of cross-border and improves the transaction efficiency. In addition, cross-border e-commerce platforms can also provide services such as payment, logistics, and customs services to help enterprises reduce unnecessary costs and risks.

4. Improve product quality: On the cross-border e-commerce platform, enterprises need to meet the standards and requirements of different countries and put forward higher requirements for product quality. Enterprises need to strengthen R&D and make product improvements to cope with competition, so as to improve product quality and win more trust and reputation for enterprises in the international market.

<> In short, the development of cross-border e-commerce platform business can help enterprises expand overseas markets, reduce costs, improve product quality, and then promote the development of a country's foreign market.

Dear, expand the inside too.