How do Mini Programs bring huge customers to merchants in the catering industry? What do you think?

The grassroots can indeed bring some information to business, so we must know how to make good use of it.

I feel that this model is still relatively acceptable in big cities, but people may not know much about small cities in three or four cities.

I think first of all, this applet is the best that users like and evaluate, for such a mini program, as long as the number of users is enough, there is no problem at all to bring customers in the later stage, as long as it is a product that the user likes, the user will pay for it.

It is still possible in first- and second-tier cities, and the market in third- and fourth-tier cities is really not large.

Since last year, I have been seeing people in our county using the so-called catering mini program, and I should be regarded as a relatively high acceptance among young people, but I have never used a small program in the catering industry.

Nowadays, the catering industry has achieved a high degree of development, whether it is take-out or ordering, it has achieved a high degree of networking, and I always feel that the small program is a bit of a snake to add.

OK. Nowadays, many malls have some interesting and fun things. to attract customers.

Personally, I think you can do some activities on the software, and then attract customers to your store, and then increase your revenue and customer base.

If Xiao Chen wants to bring a huge source of customers to businesses in the catering industry, you must have enough discounts, and then make the guests feel that it is really affordable.

The core of the mini program is offline, and every offline restaurant should have ***, which gathers offline traffic to online, and then feeds back online traffic to offline, and online and offline scenarios are interconnected.

Don't underestimate these small programs, small programs, he looks particularly simple, but it is also a particularly affordable tool, some people like to be simple, for example, older people, he doesn't like so cumbersome, so, he has become a concise and fast way for people, it can bring a huge source of customers, as long as the small program is done very well, so that customers are satisfied, then you will, get a good evaluation.

The customers in the mini program will push a lot of things. Customers can learn about it through the mini program, and then they will go to the restaurant to consume.

Mini programs, the way to bring a huge source of customers to catering businesses is that you can develop a small program with some welfare coupons.

You can do some activities on the software, and then attract customers to your store, and then increase your own revenue and customers.

When products in other fields are applied in a certain industry, they must be here to solve the current industry problems for this industry, so it is recommended that the restaurant boss return here, if you encounter a catering leak bridge Xun applet product can solve the current problems you are facing, then introduce it and embrace the change.

The catering applet also depends on what kind of catering applet it is, as long as it can solve a certain part of the needs of merchants or customers, it is useful, of course, this premise is that there is no need to extend more needs. You can't complicate the simple time.

In addition, the application conditions of the applet, many applets are designed, the designers do not understand the needs of the industry very well, and the design needs are only from the perspective of consumers, and many times the application scenarios set are very rare and very difficult to achieve.

If the function of the applet can solve the problems of merchants and customers at the same time, such as the problem of ordering, most of the current orders are still manual ordering, but the time to eat is relatively concentrated, at this time the staff in the restaurant are very busy, many times we need to wait for others to order, queue up to order, order in a hurry, etc., then self-service ordering is a very big demand, to solve this problem, the waiter can not be too busy to eliminate fiber, and customers do not need to wait. At the same time, the menu is automatically printed to the counter and back kitchen through the cloud printer, which also reduces the problem of waiters running back and forth in the front hall and back kitchen. Then this solves the problem of both the merchant and the customer.

If you think it's not enough, then let's give another example, for example, we order takeout, most of the current urban youth are taking out for a living, and the small partners in the catering industry should also know that takeaway also accounts for a very large part of the turnover, but for merchants, the takeaway order platform will extract a service fee, which is not low, and for consumers, the delivery fee paid is also a lot, and we are all used to ordering food online on our mobile phones, and slowly become unfamiliar with the past ** ordering, We can't remember the menus of so many merchants, so what we have to do is to solve the current needs without changing the two-way experience between the current consumer and the merchant.

Is there a mini program that solves these two needs? Some! The self-service ordering applet of the Bacheng platform is like this, scanning the code in the store to order, opening the takeaway outside the store, distinguishing consumer needs through different entry modes, and solving problems without changing everyone's habits.

So if you want to ask if the catering applet is useful, what I can tell you is that it is somewhat useful, of course, it may not be easy to use, but if the applet is well designed, it will be of great help to the merchant. So in general, it is still necessary to choose a catering applet with a mature design.

How to retain customers through Mini Programs, you may wish to think from the following aspects:

1. Explore offline core needs and create online core applications.

Merchants may wish to consider aggregating all traffic in one of the most important aspects of catering services, and focus on core services, such as "online purchase + appointment pick-up", "online order + takeaway" or "online purchase + in-store consumption" and other models. This will give users the first glimpse of your Mini Program.

2. Tap the economic needs of lazy people and provide efficient services.

Now the lazy economy is prevalent, users in the process of consumption, are inert consumption, generally in this case, as long as the shortest time can enjoy the fastest service. Therefore, merchants are grasping the consumer psychology, focusing on all the information of users, providing users with the most accurate services, reducing users' time for thinking, and improving service efficiency.

2. A variety of marketing retention users.

According to a series of marketing activities, to track user consumption behavior, to stimulate users to consume again, retain users.

You can try all of the above tips, I hope it will help you!

1. Why Mini Programs are very suitable for the catering industry.

Wo Ran is now speaking from the catering aspect, for example, if you open a restaurant, put a restaurant mini program entrance *** at the door. When a customer passes by your door and thinks that your store is not bad, there is a small program at the door, so he takes out his mobile phone and scans it, and he can immediately know whether there are seats in the store; What are the dishes you can order in the store; You can also order and pay directly, and you can eat directly after ordering and sitting down at the door. At this time, the kitchen has received the customer's order, and knows how many people are at the table, which can greatly improve the efficiency of the restaurant.

It is the same for customers to scan the code on the table card to achieve independent ordering.

Secondly, for the owners of Mini Programs, the cost of developing Mini Programs is low, which is affordable to ordinary catering users, and Mini Programs can achieve effects and functions that can only be achieved in the original ecological app. The data is in the cloud, no need to install, no memory, and no forced attention, that is, scan and see and use; It is simple and convenient, and it is extremely suitable for users of this mode in the catering industry.

Finally, the small program has launched the "scan code order" and "scan code payment" have greatly promoted the use of small programs in the catering industry, from the above two points, it can also be known that the development of small programs in the catering industry can greatly save the cost of human resources, not bending the limbs is the only way, the function of the store near the small program to expand the number of users, and the promotion of the brand also plays a certain role, and the small program can also collect customer opinions to improve in a timely manner, and better retain users.

In this Internet era where WeChat mini programs are dominant, the binding of the catering industry and WeChat mini programs is actually a mutually beneficial process. Mini Programs have realized a faster and more convenient business model for the catering industry, and the catering industry has provided application scenarios for the development of WeChat Mini Programs.

It's convenient, and it can be displayed within a range of 5 kilometers.

The general trend can bring new business opportunities.

If you want to attract customers, it's actually quite simple, because I've been doing catering for many years, and I still know a little bit about these things, and I don't dare to say that I understand them very thoroughly, but small restaurants can still be completely handled.

The first can choose a way that most businesses are using, such as hot pot, you can try a big pot and send a small pot for the next use, and there are 100 free 20 yuan and 50 yuan deduction coupons for the next use, so that you can attract guests to spend a second time, and, if your taste is not bad, the second time there is such a big discount, she will bring friends over, and then friends of friends will also develop friends This is also a kind of passenger flow!

The second is that you must have your own characteristics, such as how other people's dishes are made, what plates are generally used, then you can completely subvert it, get a dish out to be the main dish, or only give it away and not sell, it is a dessert after a meal, and it must be made very exquisite, there are many people who will come to eat for this, this is definitely an option!

The third and most important point is that no matter how big or small your restaurant is, it must taste good, it can be popular, you can, you can make all kinds of flavors, but it must be delicious, because some people like it and some people like it salty, these things can't be grasped, but you have to catch at least a small number of people's taste.

Because no matter how good you do, you have worked hard to drain the drain, even if you attract a wave of customers, but it may only come for this little cheapness, there will always be a time to cut off, but if you also have a very good taste in the store, a spread of ten or ten, basically it can be said that people within a radius of a hundred miles may come to enjoy a special trip for a delicacy in this way, you will succeed.

I'm just an ordinary junior who hasn't opened a restaurant before, so I can't give you any professional guidance. However, I have just recently taken the elective course "Fundamentals of Innovation and Entrepreneurship for College Students", so I would like to share my opinions.

As long as you accurately grasp the needs, you will definitely be able to start a successful business.

Let's take an example from my side.

I am a southerner, and I am currently studying in the north, and our university seems to have lower requirements for enrollment from other provinces, so there are still a lot of southerners.

When southerners come to the north, many people are often unaccustomed to eating.

As for a southerner in our school, he did not return to the south after graduation, but opened a small restaurant called "Nanfang Renjia" near the school, focusing on Cantonese and Hunan cuisine.

This clearly captures the needs of most of us in the south (and of course a small number of northerners who want to try new flavors) and precisely defines our target group: students from the south.

As a result, his business was booming, and he successfully expanded his store in less than a year.

Since the location of our university is a bit similar to that of a university town, and there are several universities nearby, I heard that he is also planning to open a branch in the nearby university.

In the same way, it's the same if you're going to open a small restaurant. The first step is to find out your target group, the store you are opening in **, and who the main target group is.

Then target your target group with targeted advertising, and at the same time develop characteristics for your target group that are superior to other peers, and business will naturally flourish.

Don't limit yourself to a few fixed business successes, and find the root cause of business success.

You can make the decoration a little more distinctive, and you can prepare some distinctive dishes.

The concept of "run out and go" of WeChat mini programs is more in line with the needs of the fast-paced and high-consumption era. For users, the app has comprehensive features, but it has to face the current situation of running out of memory.

In addition, the Mini Program borrows the traffic of 900 million WeChat users, and user traffic is nothing at all. If the "WeChat Pay Mini Program" joins hands to enter the catering industry, the pain points of traditional catering such as queuing, bill payment, cashing, and marketing will be easily solved, and the powerful advantages of the Mini Program will be fully demonstrated in specific scenarios. For example, when you go to a restaurant, you first queue up to order, and then wait in line for a seat, which wastes a lot of time, how to solve it?

With WeChat Mini Programs, you don't have to worry. You can book food in advance on the WeChat Mini Program, reserve a seat in the Mini Program, and then come to the restaurant to eat at the reserved time. But it is also possible to pay directly for small projects.

For Mini Program owners, the cost of developing a Mini Program is relatively low, usually only a fraction of the cost of app development. Even small and medium-sized restaurants are fully affordable, and the Mini Program enables effects and features that were previously only possible in the original app. Data is in the cloud, with no installation, memory, or forced attention, and can be seen and used immediately.

Simple and convenient, it is perfect for the catering industry.

In addition, the impact of developing WeChat mini-programs in the restaurant industry is not only reflected in physical stores, but also in customer management. Of course, the use of WeChat Mini Programs on the card credential function also makes users prefer the app. After all, they no longer need to worry about not bringing coupons and loyalty cards.

At the same time, the popularity of Mini Programs is even higher after the nearby Mini Program function is launched. Businesses and stores want to churn through applets, and users want to find the services they want through applets. The direct demand for both has created an unprecedentedly large market for small projects.

At the same time, it also shows the various application scenarios of the Mini Program.