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First of all, you must have your propaganda work or media, now it is all self-platform, you can get the mainstream or a few people, do a good job of propaganda manuscript activities, external output push, or do some news ** delivery, etc.
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First of all, we must have the awareness of public opinion monitoring, pay attention to the influence of public opinion, especially the negative public opinion spread quickly on the Internet, and continue to expand the influence after continuous discussion and discussion, in order to avoid the emergence or expansion of public opinion crisis, public opinion monitoring can be established.
Then, according to the needs of enterprise public opinion work, the appropriate public opinion monitoring system is selected. For example, Xiying public opinion monitoring system can realize 7*24 hours of uninterrupted real-time collection of various types of Internet data such as news, forums, social networks, etc., with hundreds of billions of data indexing, mining analysis and storage capabilities, in line with the guidelines of discovering public opinion at the first time, guiding public opinion at the first time, and disposing of public opinion at the first time, and tailoring professional response solutions at each stage of the development of public opinion crisis events.
Finally, the public opinion crisis management plan can help leaders fully understand the public opinion situation and make scientific decisions. The public opinion monitoring system can achieve timely warning and push of negative public opinion, quickly track public opinion after discovering it, understand the development of public opinion, first issue, report analysis, etc., establish a public opinion processing mechanism, provide decision-making basis for public opinion crisis, recover losses with the help of important public opinion releases, and actively respond to public opinion crises.
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Since it is already negative, then we must show a positive attitude and try to make him reflect the sunny side, lively and positive side. Deal with 171 5946 Xing 87 with 48 steps.
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Content from user: laosfrya
Public opinion monitoring.
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In the era of the Internet, only by effectively improving the relevant systems of DU, strengthening the management of online public opinion, broadening the channels of supervision, and increasing the transparency of large information rights, can we further promote the normalization and standardization of network management.
1.It is necessary to establish a coordination mechanism that is consistent from top to bottom and internal and external coordination, and earnestly form a work pattern of overall linkage. Introduce normative documents and policies on the management of online public opinion as soon as possible, and establish a public opinion monitoring system.
2.Build a special network talent team, effectively understand and grasp network public opinion, analyze the risk of unstable factors found in monitoring, make a first-class report, and report and release early warning information to higher-level organs and relevant departments.
3.It is necessary to make full use of various traditional **** such as radio, television, the Internet, and newspapers, as well as emerging **** such as blogs, microblogs, and mobile news clients, to achieve full coverage of "one network" for online public opinion early warning, and ensure the timeliness, accuracy, and effectiveness of data collection.
4.It is necessary to strengthen the training of professional knowledge and skills, include effective response to online public opinion in the rotation training courses of organs at all levels, and conduct systematic training for leading cadres at all levels to enhance their ability to govern online.
5.The characteristics of the Internet, such as two-way interaction and casual speech, make netizens prone to irrational emotions, and once this emotion expands, it will bring trouble to social stability and economic development.
6.It is necessary to respond to the concerns of netizens in a positive, fair, and just manner, seriously deal with those responsible, and prevent the situation from expanding by disseminating rational views.
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1. Network for enterprises.
The threat source degree of public opinion is quantitatively estimated, and the early warning DU level prediction of enterprise BAI network public opinion is made, and the ZHI visualization is displayed. dao
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Network public opinion management.
to the source of the purpose of the method.
It is to respond positively to public opinion. First of all, it is necessary to use the DU network public opinion monitoring system to monitor, analyze, and warn the network public opinion of the whole network. Then deal with the early warning public opinion in a timely manner. In the handling of public opinion, it is necessary to discover and deal with it in a timely manner to prevent the further expansion of public opinion into an uncontrollable situation.
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First, the traditional manual management method, by the enterprise to set up a special public opinion management team;
Second, with the help of the public opinion management system, such as micro-business information:
1.Public opinion collectionIn the era of big data, the traditional public opinion risk management method can no longer meet the needs of public opinion management in the information age, first of all, it is impossible for people to monitor the public opinion of the whole network 24 hours a day, and secondly, there are many network communication channels, which cannot be fully covered by manual and easy to be missed. To this end, enterprise users can use the public opinion management system to push important information that needs attention in real time through the automatic collection of public opinion on the whole network, grasp the dynamics of public opinion in the first time, and help enterprises smoothly deal with all kinds of sudden public opinion.
2.Public opinion alerts3.Public opinion analysisIn view of the massive Internet information and complex network communication environment, the opportunity for public opinion risk management is fleeting, and if public opinion cannot be analyzed in a timely manner, it is very likely to cause a corporate crisis.
Through the public opinion management system, it can be a good solution to this problem for enterprises, it can help users to conduct a comprehensive analysis of the public opinion of the whole network, analyze the hot topics in the evolution of public opinion events, communication, communication, key communication nodes, etc., statistical chart classification and integration, automatic generation of weekly reports, for the enterprise public opinion risk management work to play an auxiliary decision-making role.
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