How can electric power enterprises do a good job in monitoring and managing network public opinion

As we all know, the power industry, as an important basic energy industry in China, will have a huge impact on the society whenever it occurs public opinion.

The characteristics of public opinion in the power industry are mainly manifested in the following aspects:

1.Frequent risk events: There are risk events in the power industry, such as transmission and supply accidents, energy fluctuations, etc., which are frequent and have a negative impact on users and society.

2.Attention to environmental protection and safety standards: With the rapid development of the economy and the improvement of people's living standards, people's requirements for green environmental protection and safety standards are getting higher and higher, so the environmental protection and safety work of power enterprises has attracted much attention.

3.Nature of public service: The power industry is a public service industry, and its operation and management should be subject to social and professional supervision, therefore, power companies need to strengthen public relations management.

In order to effectively respond to public opinion in the power industry, power companies need to take the following measures:

1.Improve the public opinion management system: formulate a sound public opinion response mechanism, strengthen the tracking, analysis and evaluation of power public opinion with the help of the Internet public opinion monitoring platform such as Zhiwei Business Information, release positive information and respond to negative information in a timely manner, and prepare for various possible crisis events.

2.Improve the level of public services: power enterprises need to do a good job in power supply services, improve service levels and user satisfaction, and actively carry out social welfare activities to establish a good corporate image.

3.Enhance risk prevention and control capabilities: Power companies need to strictly implement safety production management regulations, continuously improve preventive measures, strengthen the investigation and management of hazards, and ensure power supply safety and environmental protection.

4.Establish and improve the information disclosure system: Electric power enterprises should establish information disclosure channels, take the initiative to release information on production and operation status, environmental protection measures, safety production and other information to the public, improve information transparency and credibility, and enhance the society's trust in electric power enterprises。

To sum up, the public opinion management of the power industry needs to start from multiple directions, establish a public opinion management mechanism and information disclosure system, and improve risk prevention and control and service levels, which has strong practical significance.

The value information of network public opinion can reflect people's emotions, emotions, consciousness and spiritual information, and through monitoring, collecting and analyzing the views (support, neutrality, opposition), emotions (joy, anger, sorrow), intentions, etc., the value of the commercial society can be mined, and suggestions (what do you want others to do) and ** (do what has not happened). This is also the feedback that network public opinion will produce in display life. In other words, the use of this information on the Internet, especially the content on the ** (such as the domestic you use Weibo, WeChat, forums, foreign Facebook, Twitter, etc.), is equivalent to listening to the target's information on the Internet, and establishing a portrait of the crowd of Kibdan, which is far greater than the significance of the ** and the enterprise.

However, the data that can really support the analysis of this kind of information in the actual display is relatively internal data of the enterprise, so most of the analysis on the market is the research of propositions under the network public data, how to deal with negative content through data processing and non-disturbing structured analysis of the data of the network port.

There will be a variety of combined scenarios for online public opinion monitoring in digital marketing, and here I will cite some, such as negative information monitoring; "Finding opinion leaders", or finding KOLs, helps companies play a strong role in marketing time; Build user portraits; Competitor analysis; customer service and relationship maintenance, etc. In this section, I recommend the system and guidance service of five sections of data, which is also taken from the content on their site.

1. Establish a first-class client security monitoring system, conduct regular security audits, and discover and collect network public opinion information in a timely manner; 2. Establish an online public opinion monitoring and early warning system, regularly aggregate and monitor multiple channels such as visits, news reports, and social networks, and discover and judge online public opinion in a timely manner; 3. Establish an online public opinion database, regularly collect, statistically analyze online public opinion information, and discover emergencies in a timely manner; 4. Establish an online public opinion report and analysis system, collect and analyze online public opinion information in real time, and keep abreast of online public opinion; 5. Establish an early warning system for online public opinion disasters, monitor the dynamics of online public opinion when there is a real shortage, discover online public opinion disasters, and issue early warning information in a timely manner; 6. Establish mechanisms for responding to online public opinion, promptly employing reasonable measures to effectively respond to online public opinion risks.