Examples of news headlines using figures of speech

1."Dialing" life on the abacus beads (August 20, 2002 "Suizhou **") Note: The word "dial" is marked with quotation marks, which cleverly connects the "dial" of the abacus with the "fight" of "fighting life", which plays the role of a homophonic pun.

2.Make idle equipment "busy" (263rd issue, 2nd edition of "China Nonferrous Metals News") Note: "busy" is marked in quotation marks, aiming to show that things are described as people, using a figurative figure of speech.

Here's how to write a news headline:

1. Four important principles for title writing.

The title should not exceed one line.

Use numbers in the title.

Try to avoid the use of special punctuation marks.

2. The title should be between 17 and 25 Chinese characters.

Some ** have requirements for the number of words in the title, which cannot be too short or too long. In addition, many people are not used to writing abstracts, or randomly selecting a paragraph and pasting it as an abstract, which is not advisable. Be sure to put the most important keywords in the abstract, the company name, etc., within the 120 Chinese characters of Touyuan Panzai.

3. Use numbers in the title (when needed).

People like to see clear numbers. For example, "10,000 boyfriends are bound into a book", "CES 2018 and Ali International Station opened the first design procurement hall, and China's top businessmen account for more than 40%". If the content allows, you should try to use numbers in the title.

The numbers in the headlines convey either immediacy or factuality, and either way, enhance the credibility of the news itself.

Fourth, use subheadings to add detailed information, and do not use introductory lines or subheadings as the main headings.

In principle, if the length of the article is more than 600 words, it is necessary to use subheadings in the article. If you don't use subheadings, avoid paragraphs that are too long, too. Each paragraph should be around 140 to 200 words.

The headline is usually a summary of the news content, which is mainly composed of three categories: the introduction (headline), the main headline, and the subheading. A heading is a short sentence that precedes the main heading as a lead to the main heading. The role of the main headline is to summarize the main facts or central idea of the news; The purpose of quoting the title is to introduce the background, highlight the center, etc.; Subheadings are used to supplement the content of the main heading.

5. Try to avoid the use of special punctuation marks.

1. Metaphor is to use concrete, simple, and familiar things in real life to illustrate and describe those abstract, profound, and unfamiliar content.

2. Analogy is to describe things as people.

3. Borrowing is to change the name, not to directly say the name of a person or thing, but to replace it with a name or thing that is closely related to it.

4. Quotation is to write ready-made words such as poems, sentences, idioms, and sayings into the title for narrative, lyricism or argumentation.

5. Imitation refers to imitating the current sentence style and creating a word and sentence with opposite meanings or similar or similar meanings, so as to achieve a sarcastic and humorous rhetorical effect.

6. Comparison or control. It is to put two opposite things or two opposite and opposite aspects of a thing together to narrate, highlighting the contrasting content in the title and making it more distinct.

7. Duality means that two sentences with the same number of words, the same part of speech, and the same or similar structure are used to express related or opposite content.

8. Ranking is to arrange three or more words and sentences with similar structures together to express the content of the same nature and the same scope, so that the whole title is sonorous and powerful, and the momentum is through.

9. Linking is to use the words that express this thing to express another thing.

10. Repetition means repeating the same word repeatedly to highlight the content and strengthen the tone.

11. Lianzhu takes the words at the end of the previous sentence as the beginning of the next sentence.

12. A pun is to use the same word to care for two different things, producing the effect of saying one thing and meaning the other.

13. Irony refers to the deliberate reversal of the opposite, or the reversal of the positive companion words, which has the characteristics of humor and humor, and is usually used for satire and exposure.

14. A question is a question that is pretended to be a question in the text. Some answered, some didn't.

15 A call is to leave the reader aside and speak directly to a third person.

The most common is exaggeration! Exaggeration is what attracts the reader's attention!

Metaphor, exaggeration, borrowing, quoting.