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The first is that the entertainment industry is in a film and television winter, and the business and treatment of celebrities have dropped significantly. In addition, the live broadcast industry is hot, and celebrities can shorten the distance between themselves and fans through live broadcasts, and even if they perform well, they will attract fans.
Live broadcast is becoming more and more popular, especially with the diversified development of live broadcast forms, making live broadcast one of the important entertainment methods for modern young people. The sign of the popularity of the live broadcast industry is that in addition to the increasing number of users, film and television practitioners such as stars and singers have gradually shifted their attention to live broadcasts.
For celebrities, the benefits of live broadcast are self-evident, first of all, live broadcast can shorten the distance between fans and themselves, strengthen mutual understanding, and thus increase fan loyalty, which is very important for celebrities. Before the live broadcast, there was an insurmountable gap between celebrities and fans, which led to the loyalty of fans not being improved. Live streaming solves this problem.
In addition, in addition to letting fans know about themselves, they can also promote their own works. And many of the viewers attracted by the live broadcast are accurate fans. After all, you only pay attention if you like it, so it's a very good way to promote your work live.
In addition, the current entertainment industry is not easy to mix, it is in the entertainment winter stage, and many celebrities cannot receive notices. Therefore, celebrities want to increase their income through live broadcasts and open up new battlefields. Especially with the rise of the field of live streaming, all kinds of capital are stirring up the wind and rain, which is a good time for celebrities to take the opportunity to make money.
In fact, in the years when the live broadcast industry was just emerging, celebrities were disdainful of participating in it. After all, there were all kinds of strange things in the live broadcast industry at that time, and celebrities participated in it and lowered their grades. However, with the country's vigorous rectification of the live broadcast industry, many uncivilized behaviors have disappeared, and a recession in the film and television industry has been added, so stars have gradually begun to broadcast live.
Of course, the number of celebrity live broadcasts will not be too much, and as a public figure, the team will still let the stars maintain a little sense of mystery and hierarchy.
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I think this is a very normal phenomenon, live streaming can not only make money, but also increase popularity, of course these people will do it.
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Today's singers and actors start live broadcasts, in fact, in order to do better business and increase their popularity.
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With Li Jiaqi.
Wei Ya has brought fire to the live broadcast industry, and more and more people have taken a fancy to the high income of live broadcasting, including many actors and singers, who have joined the live broadcast to sell goods.
of the army. Live broadcast can not only increase your popularity, but also bring good income to yourself, such a win-win thing will naturally attract a lot of actors and singers to join.
1. The high income of the live broadcast industryMany people know that the income of the live broadcast industry is very high, and a live broadcast can bring a lot of income. Even Wei Ya once said in an interview that "how can you make money by doing live broadcasts to make money as a star", which shows how considerable the benefits of the live broadcast industry are.
Don't talk about this, just look at the fact that all the people have joined the live broadcast industry, and to be able to attract everyone to join in this way, naturally high income is the most attractive reason.
Second, the cooperation between brokerage companies and merchantsMany celebrities basically have some product endorsements, and these merchants also hope to bring fire to their own products through the popularity of these stars.
And many businesses are interested in the live broadcast industry, so a large part of the reason why celebrities join the live broadcast industry is also for the product platform they endorse.
In fact, it is the same as the previous celebrities who participated in product promotion activities in shopping malls offline, but the form of participation has changed, and it has become an online interaction with netizens in the live broadcast room.
3. Live broadcast to test the waters, seeking a way out for yourself to join the live broadcast industry, there are not only many well-developed stars, but also many veteran artists whose fame has declined.
They used their past popularity to enter the live broadcast room to find a job opportunity for themselves, which is also an additional route for development.
In addition, the current entertainment industry is changing so quickly, and there are so many new generations, but how can there be so many job opportunities for them. can use his popularity to enter the live broadcast industry, at least faster than amateurs to accumulate popularity.
SummaryAny industry development must be profitable and attractive.
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Because of the benefits of popular celebrities now, in addition to anchors, celebrities are the most sought after by consumers, and the things they recommend are very popular, and brands are willing to invite them to bring goods, so actors and singers squeezed into the live broadcast room.
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Because the live broadcast room is a big piece of fat, live streaming can bring them rich rewards, they all want to make this quick money, and they all want to get a piece of the pie.
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Because live broadcast is a very good trend now, many actors and singers can gain a lot of popularity in the live broadcast room and increase their commercial value.
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The current live broadcast room is a big cake, and celebrities have their own traffic effects, so they will definitely come to make some money.
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Because there is a lot of money. The cost of a live broadcast is much higher than the cost of their acting, and there is no difficulty, so it will be like this.
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Because of the actors, singers entering the live broadcast room will monetize their huge fan base and bring huge traffic benefits.
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Because live broadcasts make money quickly, many people now like to buy things in the live broadcast room, so actors and singers have crowded into the live broadcast room.
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Because of these actors, these singers want to win the attention of some fans, and at the same time want to interact and entertain fans.
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It's because they see how big the live streaming market is, and they all want to get a piece of the pie, and they all want to make money by doing their own side business, which is understandable.
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I have watched the live broadcasts of stars such as Liu Yuning, Jing Tian, Ayunga, Zeng Shunxi, Zhao Lusi, and Xiao Zhan.
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Yang Mi, Li Xian, Huang Zitao, Guli Nazha, Di Lieba, Yang Zi, Guo Qilin, Pan Changjiang, the content of their live broadcasts is particularly interesting.
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Zhu Yilong. Qi Wei. Li Xiaolu. Li Xiang. Liu tao. Zhang Yuqi. Lin Yun. I've seen all of these celebrities live.
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1. The economic benefits of celebrities owning commodities are very high. The economic benefits brought by live streaming are better than in the case of previous movies and TV series, which star wouldn't do it? The live stream is only a few hours, but it takes at least a few months to shoot a movie.
The cost of time is a world of difference. Under the calculation, the economic benefits of live broadcast are definitely more cost-effective.
The celebrity's belongings are also a change for some celebrities. Some celebrities' stage is too narrow, or because of age and other violations to limit their development, switch to a relatively loose live broadcast belt, which can not only ensure their economic income but also increase the best degree, which is really beneficial and harmless.
I can understand the specialty of the star, but I can't understand the shape of the specialty. If you introduce your products in a dignified manner and explain in detail whether your products are suitable, you will also respect the profession of announcer who has products.
Today's entertainment industry hopes that Internet celebrities can have such treatment as "Ain", and want to become an actor circle under the pursuit of "Ain" fans, and some actors have begun to make money as anchors. Truly creating art has always been in a state of losing money.
However, there are also celebrities who use their popularity to cut leeks. Many celebrity fans don't care about the quality of the product, and they order it when they see their favorite star on the live broadcast. Most celebrities don't care about the luggage they bring with their live broadcasts.
If only it could make money. So there was an incident of celebrities carrying a large number of luggage subversion.
And, let's be honest, it wasn't easy between the COVID catastrophes. There aren't so many ...... dramasI also admire that celebrities can sacrifice their lives to make money.
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First, because everyone stays at home, the desire to consume will be reduced, and the traditional pillar industries of China's national economy will be most affected, such as the garment industry chain includes raw materials, textile printing and dyeing, garment factory processing and production and garment retail. The reason for the epidemic has made the consumer's purchasing power decline, resulting in a rapid decrease in market demand, a large number of clothing offline store sales performance is almost zero, can only be forced to close the store, production enterprises are facing tight capital turnover, the operation is hindered to maintain the normal operation of the enterprise Yuzhou pure operation, the clothing industry has entered the off-season in advance, it is precisely the clothing industry is very important to the season, because the climate is different, we will choose thin and thick clothes, and the clothes are also popular, what style is popular this year, next year will be different, Therefore, affected by the epidemic, many clothing manufacturers have a lot of clothes that need to be disposed of, because after this year and next year, they will not be able to sell.
Second, it is precisely because of such a demand that online live streaming has appeared, and many manufacturers have depressed ** to Internet celebrities or celebrities in order to eliminate hoarded goods, and the most eye-catching thing in front of us is that it is cheap and affordable. Live broadcast is actually a simple form of communication, which has been praised to the sky in the past two years, and seems to be omnipotent, especially vigorously promoting to bring goods to enterprises, and even a live broadcast can sell hundreds of millions of products; This is in line with the needs of the apparel industry. I think the goods are the ultimate factor in determining the sales of live streaming, and if someone can get a really good thing from you that is much cheaper than usual, they don't care about placing an order right away.
Merchants make small profits and sell well, buyers take advantage of the joy in their hearts, and the live broadcast host laments how difficult the road of life is and how difficult it is to embark on a new journey.
Third, there is a town advantage of live broadcasting, the advantage of physical stores is that you can see the real thing, close contact and feeling, but the disadvantages of the physical store are also obvious, its business circle is limited to the store location as the center, within a radius of 3km, but the live broadcast e-commerce is different, I can also let you see the real thing, and explain your feelings, and then with the help of the Internet, my coverage can reach almost any place, with the help of logistics, my physical objects can be sent to almost any place. Now that many celebrities have joined the live broadcast to bring goods, it has undoubtedly made the entire live broadcast industry even crazier, and of course, for individual celebrities, they have undoubtedly found a new way to monetize. The film and television industry under the influence of the epidemic has encountered an unprecedented winter, the work of star artists has stagnated, and their incomes have been threatened like never before.
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The emergence of online live broadcast chaos, in the final analysis, is that the quality of network user groups all day long needs to be improved, to put it badly, network chaos can not be fundamentally governed, which involves the interests of many people, there is a certain reason for the emergence of the phenomenon, even if China's population quality has been improved by leaps and bounds, the vulgarity in online live broadcast will not disappear, because it has always had a large part of the audience, to govern, can only be legally enforced, but the consequences may be more serious.
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