Please tell us what kind of advertising work I do

To be precise, you're an advertising salesman. It's "pulling ads".

Your company is an advertising company. In other words, your company cooperates with local newspapers, TV stations, magazines, etc., and some of their advertising business. And you employees have to "find" the advertising business, otherwise there is no one to advertise just the right to advertise, is it not in vain?

How do I "find" advertisers? This is a marketing science, I can't say it clearly in a few words, I can only give you a rough idea:

One, you have to understand what is worth selling to the customer, which is "what to sell". You have to figure out all the "products" of your company, such as which TV station and what program advertising space, what are the characteristics of this program, and which people are the audience of this program. In turn, these audiences are exactly what kind of manufacturers need.

For example, the children's programs of the TV station must be mainly watched by children, so what manufacturers are interested in children? That is the manufacturer of school supplies, children's health products and so on. TV stations, newspaper programs, columns have characteristics, you understand these characteristics, in order to make advertising plans to sell to customers.

Second, you need to target the customer, which is "who to sell to". You have mastered so many products of your company, then you have to analyze who is most interested in these products. You can search for "food and beverage companies" on the local web, for example, to get a business profile.

You can also do market statistics. You can also get corporate information from newspapers, radio, television and other carriers.

Only by having a lot of business information and advertising inventory can you promote advertising business.

Third, you need to be clear about what model you use to impress customers and get them to advertise, that is, "how to sell". This is different from selling side dishes that can be yelled at. After locking in customers, you need to investigate the business rationally and analyze whether they have advertising needs.

Break into the interior, get along with key employees and middle management, get information, and ask for public relations activities, so I won't talk about it here.

One thing to remind you is that after you lock down this business, you must have a suitable advertising plan to offer them and impress them with this plan. That is, the solution tells them "Why do you want to advertise this?" What are the results?

Who can this advertisement reach to? How to do it more scientifically? How much does it cost?

Wait a minute. You can see that you are a newcomer. Nothing yet, it doesn't matter, step by step, slowly learn from colleagues around you, learn from supervisors, learn from your customers, and learn from teachers who cooperate with you.

As long as you are willing to learn, you will be able to succeed in the near future!

Salesman, market development, customer development.

Find customers: You're looking for customers who need to advertise. There is **connection, looking at the yellow pages and playing**.

**Marketing, if you want to go out to visit customers, the job title is an account manager (in fact, it sounds good, it is a former business representative), and when you have a certain network channel in the future, you can also call it a channel manager. If you have just joined the company, you can try to promote it tentatively according to the needs of the industry through the unit where the classmate belongs; If you are a customer, you can pay attention to the flyers on the street, outdoor billboards, some new shopping malls or hotels on the street, because the TV is not a moment, so the general business will accept this way, there may be some hesitation because of the **, some businesses on our side will take the initiative to contact the TV station when they open, they believe in this kind of **, whether it will really bring certain benefits, hehe, and some businesses will feel that their store TV will be very face-saving, hehe, I believe that you should have no problem, come on.

Summary. Hello, advertising is to spread information.

All right. Hello, advertising is to spread information.

Advertising is an information dissemination activity, which is the act of delivering information to consumers, so it is essentially an information dissemination activity, that is, to inform the public about something. It usually refers to economic advertising, advertising for profit, usually commercial advertising, which is a means of disseminating information about goods or services to consumers or users through advertising ** in a paid way to promote goods or services. Product advertising is such economic advertising.

Advertising is different from general mass communication and publicity activities, mainly in the following ways: 1. Advertising is a communication tool, which is to transmit the information of a certain commodity to a group of users and consumers from the production or business institutions (advertisers) of the goods. 2. You need to pay for advertising.

3. The communication activities carried out by advertisements are persuasive. 4. Advertising is purposeful, planned, and continuous. 5. Advertising is not only beneficial to advertisers, but also to the target audience, it can enable users and consumers to get useful information.

An advertising company refers to an enterprise that specializes in advertising business activities, and is a common name for "advertisingagency".

Advertising companies take advertising as the core of their work, and advertisers plan advertising is the most essential function of advertising companies. Specifically, it includes conducting market research and research and analysis of products for advertisers, establishing market goals and advertising objectives for the development of enterprises, and formulating advertising plans and making selections for customers.

Advertising agencies start from their own professional fields to provide advertisers with advertising themes and advertising creativity, conception and planning to realize advertising themes.

Advertising Agency Features:

After the advertising company publishes the advertisement, it should conduct market research and research on the advertisement, scientifically measure and evaluate the advertising effect, and timely feedback the sales information and related change information of the market to the advertiser.

Advertising companies should provide advertisers with a full range of comprehensive information on product planning, product design, market positioning, marketing strategies, advertising activities and public relations, and provide customers with consulting services in all aspects, so as to realize the reasonable flow and optimal allocation of enterprise resources and promote the development of operating enterprises. <>

Categories: Business Banking.

Problem description: What do advertising agencies do? Do?

Analysis: Advertising agency internal work:

The operating structure is generally as follows.

1. Business Department. That is, the sales department, and some are called the customer department.

Internally, according to the company's business, there are two major tasks: a. pulling business, that is, advertising orders; b. Customer maintenance, that is, follow-up service.

2. Design Department. Internally, there is the execution department of business orders, with graphic design, 3D animation design. Some film and television companies also have a production department, which is engaged in post-editing production, and is also incorporated into the design department, and some are independent departments. Externally, it is to provide design products according to customer needs.

3. Planning Department. Internally, it is the pre-service department or post-service department of the business department, mainly engaged in the writing of advertising copywriting, advertising creativity, etc., and some companies have a special market research department, which can be formed separately or merged into the planning department. Externally, it is an important external brain for customers.

4. Administration Department. Mainly handle day-to-day office matters. Internally, attendance management, personnel management, etc., externally, such as taxation, public relations, etc.

5. Finance Department. Collection dunning.

Some large companies have a more detailed division of labor, but it is mainly the above part.

Some 4A companies do not have a clear business department or design and planning department, but a group work, which is good at customer development and maintenance, and also good at design or planning.

Inkjet companies are the easiest, as long as you are familiar with shortcuts, advertising agencies are very demanding in terms of composition and creativity.

There are also ** signboard production, business cards, bronze medals, lettering and stickers, banners and pennants.

As long as it can play a role in propaganda and advertising, it is counted.