How do I do customer research? How to understand the needs of your customers

Research can start from two aspects: finding pain points and measuring pain points. In both cases, it's critical to use a questionnaire with the right questions. Individuals and institutions should not design surveys with too much focus on descriptive variables, such as demographics.

More attention should be paid to variables related to the customer's psychological motivation, such as fear, desire, expectation, attitude, and satisfaction. The answers to these questions are often more revealing of the customer's real pain points.

In the workplace, any position has its own customers, even if it is an internal staff, there will be a service object that belongs to itself, which can also be collectively referred to as customers. So how do you understand the needs of customers in the workplace?

Method steps.

To understand the needs of customers, we must first understand our own job attributes, for different positions, there are different service objects, and different service objects have different needs and performances, so we must first understand our job attributes, and there will generally be detailed regulations.

Understand the needs of customers can: take the initiative to communicate and exchange with customers, sometimes many customer needs and real ideas, is obtained in the process of communication and communication, communication and exchange should pay attention to more observation and analysis.

To understand the needs of your customers, you can do some surveys.

To truly understand the needs of customers, we still need data to speak, and questionnaires will allow you to get more data, but also help you get the desired results, and judge the needs of customers based on such results.

Understand the needs of customers: through the Internet to do research, sometimes to understand the needs of customers, or need more data, offline questionnaires are still limited, may as well use the Internet form of research, will let yourself get more.

Understanding the needs of customers can help you learn more about your customers, including their preferences, their real thoughts, and of course, their needs and the needs of the market.

Understanding the needs of customers can: simulation to understand the needs of customers, as a customer, with empathy to indirectly understand the needs of customers, sometimes it is easier to feel the feelings and ideas of customers, and the developed products and services are more in line with the market.

Understanding the needs of customers can: no matter what, don't take it for granted to understand, people get along with each other, but also need to be sincere, to understand the needs of customers, to be good, to let customers know what they want, know how to work hard and so on.

Summary. Hello, what is included in the customer research, including the following: 1, the basic information of the customer itself 2, the contact person 3, the customer secondary accounting department and internal organization setting 4, the customer relationship enterprise network 5, the customer's foreign investment 6, the customer's major event record 7, the customer's main production product catalog 8, the customer's main business commodity catalog 9, the customer's real estate situation 10, the customer's main equipment situation 11, the construction in progress 12, the legal representative and the main person in charge of the enterprise.

Hello, what is included in the customer research, including the following: 1, the basic information of the customer 2, the contact person 3, the customer secondary accounting department and the internal organization of the setting 4, the customer relationship enterprise network 5, the customer's foreign investment 6, the customer's major event record 7, the customer's main production product catalog 8, the customer's main business commodity catalog 9, the customer's real estate 10, the customer's main equipment 11, the construction of the regiment 12, The legal representative and main person in charge of the enterprise.

Related extension: research is an in-depth analysis of a large number of first-hand market research data, a comprehensive and objective analysis of the overall market capacity, market size, competition pattern, import and export situation and market demand characteristics of the current industry development, as well as the production and marketing operation analysis of key enterprises in the industry, and according to the development trajectory and practical experience of each reputation industry, the future development trend of each industry is accurately analyzed. Help enterprises understand the latest development trends of various industries, grasp market opportunities, make correct investment decisions and clarify the direction of enterprise development.

The purpose of the survey is to obtain the objective collection of information and research data in the finger system and prepare for decision-making.

The method of customer research is: 1. There is no basic concept of "anxious for customers". The problems reflected by the customer have not been solved in a timely manner, resulting in a chaotic impression of the company to the customer 2, the community has been installed and repaired early to repair the owner of the house leakage, etc., the management office to take several ways to help the residents solve problems, on the one hand, the report by the school to deal with the centralized processing, one side of the sail judgment oak face report to the school construction center, on the other hand, actively contact the construction unit.

In response to the problems reported by residents, carry out repairs. 3. I realized the importance of details in work and life. Because of their "smallness", details are often despised or even overlooked, and often make people feel cumbersome and have no time to take care of them.

In the work and life of Greentown, I deeply realized that the details must not be negligent and sloppy; Whether it is every line of text, every punctuation point when drafting the official document, or the refinement of the service emphasized by the leader, and the lack of dead ends in hygiene, etc., all make me deeply realize that only by going deep into the details can we get returns from it; Details produce benefits, and details bring success. That's how to do research with customers. Hope it helps.

With the development of the economy and the increasing maturity of the market, the market is more and more finely divided, so that each service has to face different needs. Enterprises should choose different target customers based on each product and service. Only by identifying a certain type of target customer in the consumer group can targeted marketing and achieve results.

Target customers, that is, the objects to which enterprises or merchants provide products and services. The target customer is the front end of the marketing work, and only by establishing a certain type of target customer in the consumer group can we effectively target the marketing business. Target customer research:

Demand motivation survey, consumers' purchase intentions, factors affecting consumers' purchase motivation, types of consumers' purchase motivations, etc.; Purchasing behavior survey, different purchasing behaviors of different consumers, consumers' purchasing patterns, social and psychological factors affecting consumers' purchasing behavior, etc.

First of all, I think we should start with ourselves to change our thinking in order to understand the thinking and needs of our customers. Break the inertial thinking, from the product thinking from its own to the user's thinking from the customer's perspective. Learn how to put yourself in the customer's shoes, build empathy with the customer, and collect and record interviews to extract user insights.

Second, creativity and innovation are key factors in translating market and customer needs into sustainable product solutions quickly and flexibly. However, I personally think that a certain amount of training and practice is still needed to produce personal innovation. At first, I didn't think that using design thinking could have anything to do with our products and meet customer needs, but after learning, I really changed my perspective to look at the problem from another perspective and refreshed my understanding of business innovation.

The third point is that in ordinary work, you can consciously and systematically categorize, structure and screen some of your own ideas. I use a memo every day to write down my ideas and good ideas, and I take stock and summarize them once a week, so that I can use them immediately when I need them in the future.

The methods of market research mainly include observation method, experimental method, inquiry method, situation speculation, questionnaire method and other related methods, which are more commonly used some market research method observation method, this method is the most common method of market research, combined with the survey object, through direct observation and other related ways to collect valuable information and other methods to do market research: 1Choose a good object; 2.

Sufficient questionnaire information; Potato command 3by means of online surveys; 4.Choose a suitable address; 5.

Organize the data and divide the feast, carefully analyze the number of auspicious and pure; 6.A variety of survey methods are used.