How to determine the target population, how to write the target population analysis how to write the

How do you determine your exact demographic in a short period of time? How does your crowd judge?

Why find your target audience?

With the development of the Internet and the intensification of competition in the consumer market, new brands, new tracks, new channels, and new marketing methods are emerging in an endless stream. In the rapidly evolving market landscape, how to establish competitive barriers and continue to maintain growth needs to re-establish the background of the rise of new consumption in the digital era, take insight into consumer experience as the core, reshape brand value, and carefully lay out growth strategies.

Only by comprehensively and meticulously mining the changes in consumers' minds, such as consumers' age, gender, consumption habits, living conditions, interests and other information, can we provide the right direction for the next internal innovation. A high-quality consumer experience is the key to enhancing brand loyalty, and it is also an important foundation for enterprises to maintain a stable profit model. With the development of the Internet and the intensification of competition in the consumer market, every social media release, every social interaction, and every online purchase of consumers reflects their consumption habits, attitudes, and behaviors.

Collecting, analyzing, and making effective consumer experience decisions is a business necessity for enterprises, and it is a differentiated way to leverage growth.

How to analyze the target customer group?

Traditional market surveys are time-consuming, labor-intensive, costly, have a limited sample size, and have the potential for respondents to hide their true thoughts.

Social ** big data - in line with user communication and online behavior habits, no manpower is required, data can be automatically collected around the clock, data volume and analysis dimensions are richer, more objective, and more credible.

Traditional user data collection has the following challenges:

01 There are many online and offline customer experience touchpoints, and fragmented information is scattered in various departments of the enterprise, so it is impossible to use integrated data to quickly understand consumer needs and customer experience, and empower management decisions.

02 Traditional surveys have a small sample size and long implementation cycle, and the statistical results often lag behind consumer trends, making it difficult to transform them into actionable insights to empower product innovation and marketing growth.

03 The market intelligence data source is weak, it is difficult to cope with the rapidly evolving market competition pattern, and there is a lack of unified tools for competitive product benchmarking, and it is impossible to know oneself and the other.

So, how to get accurate user portraits, tags and analysis

Consumer experience insights based on real-time big data and machine learning algorithms are an effective solution for enterprise resource allocation for truly "consumer-centric" organizations. Consumer experience insights can help enterprises quickly collect and understand consumer demand, product reputation, competitive product dynamics, new product trends and consumption hotspots, and then drive professionals in marketing, R&D, customer experience, retail operations and other functional departments to seize business opportunities and respond to the rapidly changing consumer market.

1. Target group division: according to the different characteristics of the target group, divide them and market them according to their characteristics, which can avoid deviation in marketing direction or waste of resources to the greatest extent.

2. Portrait of the target group: The portrait of the target group can depict the basic information framework of the marketing target, such as age, gender, region, work status, etc. Based on this information, the psychological and behavioral characteristics of the target population can be analyzed more clearly.

3. Analysis of the target group: Through some basic information of the target group, we can analyze from the position of the target group in order to find the logic and.

Behavioral basis, identify problems and solve them.

With the development of the economy and the increasing maturity of the market, the market is more and more finely divided, so that each service has to face different needs. Enterprises should choose different target customers based on each product and service. Only by identifying a certain type of target customer in the consumer group can targeted marketing and achieve results.

Target customers, that is, the objects to which enterprises or merchants provide products and services. The target customer is the front end of the marketing work, and only by establishing a certain type of target customer in the consumer group can we effectively target the marketing business. Target customer research:

Demand motivation survey, consumers' purchase intentions, factors affecting consumers' purchase motivation, types of consumers' purchase motivations, etc.; Purchasing behavior survey, different purchasing behaviors of different consumers, consumers' purchasing patterns, social and psychological factors affecting consumers' purchasing behavior, etc.

**Target users are**actual users,**The increase in traffic and the promotion of popularity,,Depends on the degree of use of the target user,Only by accurately grasping the **user group can effectively build according to the characteristics of the user group**, today we will talk about the analysis of the target user group in detail according to the construction experience of Shanghai Xiangqi Information Technology Co., Ltd. for many years.

The company's potential customers: the main care object, focusing on the company's strength, service display, business scope. Therefore, these functions should be reflected in a prominent position, so that visitors can query this information for the first time after visiting, and attract visitors to continue to visit.

It can further guide their work, have a sense of identity with the company's culture, and edify the atmosphere of the company's culture. Potential employees mainly recognize the strength of the enterprise and increase their sense of identity with the company mainly through the information reflected by the company. Through the best recruitment information, we can understand the company's latest recruitment trends and increase the company's ways to recruit talents.

Ordinary viewers: Ordinary viewers have no special purpose, browse the main information content they want to know, including: company information, service information, business scope, etc., detailed information, higher information update rate, strong appreciation and interest, more knowledge content will become the key factor to attract them to browse again.

When they browse the web, they will go through the process of recognition and recognition of the company.

For potential and existing customers, the company's image and product and service information are the most important, but interactivity is also a useful complement. From the point of view of practicability, it should not only include detailed information introduction, multi-faceted information, but also include the following aspects: convenient and fast information and business search function, so that they can find the information they need in the first time.

For internal staff, there should be a flexible background information maintenance mechanism and distributed column module management.

Finding target customer needs: First of all, you must have a clear goal, and design specific plans and plans according to your industry and goals. To do anything, you need to have a goal, and you need to design and arrange your time and energy according to your actual situation, so that you know what to do better.

Find the needs of target customers: analyze your own product and service content, analyze more similar products and services in the market, collect more data, analyze the market, analyze customers, find the main scope of target customer groups, and save a lot of time and energy to implement.

Finding target customers needs: with the help of the power of the platform, do a good job of publicity and promotion. Whether it's looking for target customers or doing other work content, you need to leverage it.

Finding the target customer requires: Be conscientious and attentive. Whether it is looking for target customers or doing other work, you need to be serious and attentive, so that you can find a lot of important information, you can find more key points, and make your products and services sell well.

Finding target customers requires more communication skills and methods, knowing what to say and what not to say. Pay attention to business etiquette, know how to shape your workplace image, and leave a good impression on customers.

Finding target customers needs: carry out practical actions, such as preparing product and service content materials, and then go to sweep the streets, to contact strange customers, to sell and so on. These traditional ways can allow you to get more customer resources and find target customers.

Finding target customers needs: maintain enough confidence and patience, be positive and optimistic, have a good understanding of your own business, know the needs of customers, know what kind of high-quality services and products you can provide, and give yourself a period of time to find customers.

After several years of sales, it is really a very important topic to accurately find the target consumer group, and it is also the most important and the only means to increase the transaction rate. To summarize the following two ways, you can find the target group of the product:

1.Understand how your products are positioned and matched to your scope.

When you are a salesman, you must have a detailed understanding of your own products, the basic functions of the product, the design and material of the product, the emergency treatment of the product, the market share of the product, the advantages and disadvantages of the competitors of the product, the word-of-mouth feedback of the product, etc., you must be in your own hands.

According to these conditions of their own products, analyze who some consumers in the past are, and who are the consumers of competitors. Through the positioning of your own products, to better classify the customer base, for example, your product is a high-end product, then undoubtedly rich people are your target group; If your product is of a medium standard, then most of the working class will probably consider your product and so on.

Analyze the functions of your own products are suitable for which groups of people are using, and you can't say a lipstick, you have to take it to a child! Targeting the target group according to the scope of application of their own products is much more intuitive. I used to sell fire lamps, and our target group is Party A in all public places or local lamps and building materials sales dealers, ** merchants, and other groups of people are basically here to have fun.

2.Market research data analysis.

After finding the target group from the product targeting, if you want to be more accurate, then you have to start doing some market research data analysis and use data to speak. Through the analysis of the sales of products and consumer groups in the entire industry, you can quickly find out the accurate group of people.

Every product on the market needs to have a range of people, if our product is not in place, it also means that the use of the product will not be too high, therefore, we must find a precise target group of products in any product.

To find an accurate target group for a product, you must first learn to look at the product from the perspective of an ordinary person. And you can't use a vision of business interests to find such a group of people, and the people who are located in that way will not be the most accurate. It's like a massage chair product listed by a company, and this massage chair has to think from the perspective of consumers, massage chairs are generally needed by people who are physically tired, so young people generally do not need to use them.

Then we locate the old people, so the old people, most of them will not be too luxurious to buy a massage chair, then it must be set in a suitable ** to make the elderly have a heartbeat. And young people don't need it much, but if you think about it, you often go to work and sit every day, so is it also needed? So in this way, you can get a precise target group, the elderly, and a sedentary office worker.

To be sure, then you must look at the problem from the other side's point of view.

Secondly, some groups of people can be determined through a questionnaire survey method, using massage chair as an example, the questionnaire can select young people, middle-aged and elderly, and then we are counting a large number of people and accurately analyzing one of the options in the questionnaire survey, so that most of the people can determine a rough target range of the population. <>

Finally, you can appropriately combine some people who bought this product before it was pre-launched, so as to make some plans. And how to place these products in a place that some precise people can often see, and then choose a way to attract their attention.

If all three steps are done, then the product is very simple in determining a target group.

Finding the target group feels like a very simple thing, and sometimes it is confusing to operate, but in fact, there is a way.

First, new products should be found from demand.

For example, a bottle of water for one or two yuan can only solve the thirst needs of the target population, and it is relatively functional; A bottle of water worth 20 yuan can not only meet people's basic needs for thirst, but also meet the emotional needs of the target group for identity, status, and economic strength, and bring self-esteem and superiority to the target group. So, the target population of these two types of water is different, right?

For another example, a skirt may only target "women" to meet women's basic clothing needs; Then what about a princess gauze dress, the demand may become "a woman with romantic feelings"; A cotton and linen skirt, the demand may be "literary temperament, advocating natural women"; A lace low-cut skirt, the demand has become "the pursuit of **, reflect the figure of the woman"...That's why I've given so many examples to tell you that if you want to accurately target a new product, you have to start from the needs.

Second, the old products should be found from existing customers.

You need to find old products from existing customers, such as who our main customers are, why they buy our products, you can refer to the form of questionnaires.

To sum up, finding the target group is like asking yourself: "Who is our copy trying to influence?" "When you find the answer to this question, you find the target demographic.