The influence of relative group factors on consumers home buying behavior

Intrinsic factors.

There are many internal factors that affect consumers' purchasing behavior, mainly including consumers' individual factors and psychological factors. Factors such as the purchaser's age, gender, economic income, and education level will greatly affect the purchasing behavior of consumers. This part has been analysed in "Demographic and Environmental Analysis" and "Economic Environment Analysis" in Chapter 4, Section 3.

In this article, the psychological factors that affect consumers' purchases are mainly analyzed.

Consumer psychology is the ideological consciousness of consumers in the activities of satisfying needs, which governs the purchasing behavior of consumers. The psychological factors that affect consumers' purchases are motivation, feelings, attitudes, and learning.

Extrinsic factors. Affiliation.

Participating groups are groups in which consumers are placed in two categories:

1) Major groups refer to informal groups that individuals are often affected by, such as family, close friends, colleagues, neighbors, etc.

2) Secondary groups are formal groups that individuals are not often affected by, such as trade unions, professional associations, etc.

Non-affiliated groups are groups that consumers are excluded from, but have an impact on purchases. There are two situations, one is the expectant group and the other is the disconnected group. The expectation group is the group that the individual wishes to be a member of or associate with, while the wandering group is the group that is rejected or resisted by the individual and tries to draw a clear line.

1. Economic factors The factors affecting housing prices are mainly the economic development level, economic growth status, industrial structure, employment situation, residents' income level, investment level, fiscal revenue and expenditure, and financial situation of the country, region or city. These factors affect the overall supply and demand of the real estate market, and in particular the demand.

2. Social factors The social factors that affect housing prices include population, family, urban formation history, urbanization status, social security, culture and fashion, etc. Among them, population factors include the number, density, and structure of the population (such as cultural structure, occupational structure, income level structure, etc.); Family factors refer to the number of families, the composition of the family, etc.; Culture and fashion mainly refer to cultural atmosphere, customs, and public psychological trends. 3. Administrative and political factors Administrative factors are mainly some systems, regulations, policies and administrative measures of the state or local government in finance, taxation, finance, land, housing, urban planning and construction, traffic security, social security, etc.

Fourth, the real estate intrinsic factors and surrounding environmental factors This factor mainly refers to the real estate itself and its surrounding environmental state, such as the location, area, shape, appearance of the building, orientation, structure, internal pattern, equipment configuration, construction quality, as well as the geology, geomorphology, meteorology, hydrology, environmental pollution of the environment.

If you want to choose a good house, look at the location, choose a good location, life and work are convenient, and look at the quality of the location can refer to the current and future regional planning; Second, looking at the brand, brand real estate companies often pay more attention to the quality of construction, and the reputation is also better; Third, look at the supporting facilities, the surrounding facilities and the internal facilities of the community, which determine the convenience of daily life; Looking at the property, it is the so-called buying a house for a while, and the property will last a lifetime. Personally, I chose Lantai Mansion, the territory of Huizhou, according to this, and I hope it can help.

Buying a house needs to consider:

PurposeBefore buying a house, consumers must consider and understand why they are buying a house, whether it is for self-occupation, to improve housing conditions, or as an investment? If you are self-occupied, you can choose a community with convenient transportation and living facilities or a second-hand house; If you want to improve your housing conditions, you should choose a large apartment; And if it is an investment, it should also be combined with the current economic situation.

Location properties are very personal and location is always a key factor in determining their value. Therefore, buyers must choose properties in different locations according to their own purposes, such as school district housing, downtown housing or subway line housing? If you want your children to go to school, of course, you should choose a school district house, and because of its geographical advantages, the investment value is relatively large.

Generally speaking, if it is an investment, it is recommended to choose a small apartment. If you want to improve your living conditions, of course, you have to choose a large apartment. However, small homes are one of the most popular types of homes that have recently been introduced in the residential market and are popular among young people.

When young people are in the workforce, buying a small house is a wise transitional option when they are not financially able and have a small family. However, when buying a small house, you should pay attention to the fact that the functional layout should be reasonable, and how to create a comfortable space in a small area is the key to buying a small house. In addition, in an overall real estate, many small houses are mostly distributed in the north and corner of the building, the lighting and ventilation conditions are not good, and they are relatively close to the elevator room, which is easy to interfere with, and these problems need to be paid attention to when purchasing.

In the current state of regulation of the developer, the factor of the developer is the most important. My suggestion is to choose a large developer, because its financial strength, technical ability, and anti-risk ability are relatively strong, and the later properties are also relatively reliable. Small developers are prone to the problem of broken capital chain, which will affect a series of problems such as delivery, housing quality and later properties.

In addition, before buying a house, buyers must first see whether the developer's state-owned land use certificate and other documents are complete. Don't take the deposit lightly, be sure to see the formal contract and give it after careful consideration, and ask the developer to include advertising as a contractual agreement. When consumers sign a house purchase contract, they must carefully grasp the terms of area, **, charges, as well as terms of liability for breach of contract, housing quality, property management, etc., to avoid unnecessary losses to themselves.

A lot of people think that it's a very important factor, but I think that, of these, the least important is the one. In the current economic environment, there will be no big drop or. When the buyer determines the location and the purpose of the purchase, there will not be much difference.

Correct answer to the parsley ball: b, c, e

Analysis: Answer:

BCE Analysis:

Examine the basis for the segmentation of the real estate market. The behavioral factors of the real estate market segmentation include: timing of use, pursuit of profits, and stage of purchase.

Answer]: b, c, only friends d, e

Examine the basis for the segmentation of the real estate market. The behavioral factors of the real estate market segmentation include: time of use, number of purchases, motivation for purchase, attitude towards real estate products and the pursuit of utility.