Running the medical equipment business, is there a future for the salesman

Looking for a job in medical device sales, what do you think of the development prospects of this industry? Personally, I think this industry is still very good. Because more and more people are now very concerned about their health, there is a great demand for medicine, and at the same time, the national policy is strongly supportive.

So his future prospects are very optimistic and very clear. If we have the opportunity to engage in this industry, we must cherish it and work hard. In this way, we will be able to make a career and make a name for ourselves.

Yes, in fact, it is the same regardless of the industry. If we want to develop well, we must work hard and we must work hard, so do you know what are the key things? Let's take a brief look at it together.

The first is perseverance. We are bound to encounter a lot of setbacks in our work, and when we encounter these setbacks, we must correct our mentality. We must not give up, because if we give up, we will fall short, so we must persevere, and only then will we be able to achieve ultimate success.

It is neither easy nor simple on any road, but the final success must be reserved for the last adherent. <>

Secondly, learn the method. No matter what we do, there are his skills and methods, and for us to engage in similar sales work, there are naturally his skills and methods, so we must learn and master its skills and methods. In this way, it will be more conducive to our development and will help us to develop our own market.

Of course, this is only one aspect of the story. There are many other things that are also very important, but in either case, our own attitude is the key to them. So I hope that everyone can correct their attitude and show their determination, so that we can achieve real success.

Now all major hospitals need medical equipment, and the more advanced the better, so I think the current prospect of the industry of selling medical devices is still okay.

The development prospects of this industry are still relatively large, because many people often choose to buy medical devices, and now the medical industry is also developing very well, so you can have a high commission.

The development prospects are quite good, the efficiency of the use of medical devices in the future is very high, and the industry will definitely get unprecedented development.

More than 20,000 pieces of medical devices were imported in China

Benefiting from the development of the economic level and the increasing demand for health, China's medical device market has ushered in huge development opportunities. In recent years, China's medical device market has maintained steady growth. According to the data of the Blue Book of China's Medical Device Industry (2020), the market size of China's medical device industry in 2019 was about 634.1 billion yuan, a year-on-year increase.

With the technological innovation and maturity of the industrial chain of China's medical device industry, the market capacity will continue to expand, and the epidemic will play a huge role in promoting China's medical device industry. In 2020, the market size of China's medical device industry will be about 795 billion yuan.

However, there are many medical devices in China that rely on imports. In 2018, China imported 25,606 medical devices. By the end of 2020, China had imported a total of 26,713 medical device products.

Among them, 9,694 were imported, 9,053 were imported, and 7,966 were imported.

Imports of medium and high-end medical device products declined

From the perspective of mid-to-high-end medical device subdivision products, the number of in vitro diagnostic reagents imported in 2020 will be as high as 4,962, ranking first; 1,639 passive implantable devices were imported, ranking second; Dental instruments were imported 1,461 pieces, ranking third.

From the perspective of import volume, the import volume of the top ten imported high-end medical device products in 2020 will decrease compared with the previous year, and the number of reductions will be more than 100 pieces, and it is also the product with the largest reduction in domestic imports of high-end medical device products in 2020.

Localization reduces dependence on imports of mid-to-high-end products

Judging from the current development of domestic medical device products, domestic substitution has become the main reason for the decline in the import of high-end medical device products. In 2017, only 518 secondary medical device products in China had a localization rate of more than 50%, and by 2020, this number reached 881, an increase of 70%. The degree of localization of domestic medical devices is deepening.

From 2017 to 2020, the localization rate of domestic high-end medical devices such as orthopedic surgical instruments, dental instruments, passive surgical instruments, and ophthalmic instruments was outstanding, and more than 10 categories of the top ten medical device products achieved a localization rate of more than 50%. This also prompts China to reduce its dependence on the import of high-end medical devices.

——The above data refer to the Prospective Industry Research InstituteAnalysis Report on Market Demand and Investment Strategic Planning of China's Medical Device Industry

Dear, hello, for your answer: how to run a novice salesman running medical equipment? As follows:

Distribution, volume, chain. Do drug sales, whether you are a large manufacturer or a small manufacturer, whether it is a general medicine or a Chinese patent medicine, etc., or even medical devices. The first is the distribution of goods.

Only when pharmacies, clinics, and health centers have your products will consumers buy them. Running the drug business is the first to understand the drug situation of each hospital, what drugs are urgently needed, what diseases are more in that season, with those drugs do not talk about the best effect, understand the market, with the goal to find the receiver, only to understand the needs of you can better conduct business, at any time with their valid documents with you, as long as the demand side to sign the contract immediately. The drugs of chain pharmacies are provided by the headquarters, and each pharmacy is only responsible for sales, so if you want to increase sales, you need to do a lot of publicity in the places covered by the chain, and even the volume of its own products in the surrounding clinics, hospitals, and pharmacies is closely related to him.

Abstract: In recent years, the medical device sales industry is developing rapidly with a growth rate of 14-15% every year, although the medical equipment industry has a higher entry threshold than other industries, but because of the large industry market and high profits, it still attracts a large amount of capital to enter. But for the sales staff, because of the high quality of the product, the long use cycle, strict customer requirements and other problems, every time you sell the cover, you need to do a good job of preset, what to do in the end of the sales of medical equipment has become a huge problem, how to run the customer is also a big problem, so what should medical equipment do?

Is it easy to sell medical devices?

The sales of medical devices are still relatively easy to do, because the market for medical devices is relatively large and has certain development prospects.

The main job of medical device sales.

The job of medical equipment sales is to market medical devices and equipment, which is similar to the marketing nature of ordinary pharmacies. However, medical device marketing is different from general commodity marketing, medical devices in the sales process to strictly abide by the medical device outer packaging graphic signs, standardize the handling and placement of medical devices, according to the company's business characteristics and medical device transportation task requirements, in order to be safe, timely, accurate, economical principle, choose to arrange appropriate transportation methods and transportation routes, medical devices are safely transported to the designated unit.

How about the revenue from medical device sales.

The salary of fresh graduates is 3000-5000, the salary of 1-3 years is 7440, the salary of 3-5 years is 8560, the salary of 5-10 years is 10780, and the salary of more than 10 years is 31670.

How does a medical device salesman run a customer?

1. The hospital casts a net.

First set up a district, run down the hospitals, outpatient clinics, health sites, and enterprise medical centers in this area, send some promotional materials, and it is best to conduct a prize survey activity, and give the hospital leaders a few problems in medical enterprises, so that they can initially participate in answering questions and giving gifts. After sending gifts, invite them to participate in the lecture you personally hosted, of course, it is not enough for you to invite them like this, you have to find a hospital leader to get along with you, so that the local area has the right to speak and drive others to listen to your lecture.

2. Cast a net on the Internet.

Engage in all kinds of preliminary preparations, such as listing on the same city and other cities to promote, let people know about you and your company, at least a few pages.

3. Participate in the activities of other medical device companies.

Learn from experience and earn customers, first go undercover in other large companies for 2-3 months, have a good relationship with colleagues, see what projects colleagues have caused them not to talk down, what kind of medical equipment are needed, and then you make your business choice, and build a good relationship in the future, these colleagues are your salesmen.

Learn from the Career Community at a glance about 34 good habits to become a well-paid medical representative.

1. Set goals in advance and try to make a "dream version".

2. Plan everything in advance and try to visualize the goal as much as possible.

3. Punctuality.

4. Write down the ruler tomb. Don't rely too much on your brain memory.

5. Record inspiration at any time.

6. Write down important concepts and methods and paste them to remind yourself at any time.

7. Save money regularly.

8. Be thrifty.

9. Abide by integrity and do what you say.

10. Write a thank you card in a timely manner, even if it's written on a sticky note.

11. Don't talk to others in a tone of reprimand or accusation.

12. Walk 30% faster than usualWhen walking, the town is sleepy, and the toes are pushed slightly harder; Body language is healthy and powerful, not lazy or sluggish.

13. Go out and look in the mirror every day and give yourself a confident smile.

14. Self-reflection once a day.

15. Insist on exercising once a day.

16. Listen to the heartbeat for 1 minute. It refers to when you are tired, irritable, or nervous before doing important things.

17. Sit in the front row of the meeting.

18. Smile.

19. Listen attentively and do not interrupt the other person's speech.

20. When speaking, the voice is powerful. I feel as if my voice can create an infectious magnetic field.

21. Don't say the word "impossible".

22. The first reaction to everything: find a way, not an excuse.

23. When encountering setbacks, say out loud to yourself: Great!

24. Don't say negative words, don't fall into negative emotions, and deal with them immediately once they appear.

25. Empathy. Before you speak, think about the other person's feelings.

26. Use "brainstorming" from time to time.

27. Praise others consciously and sincerely more than three times a day.

28. Hold back and don't let yourself be the first reaction to defend yourself.

29. Do small tasks at any time with fragmented time (such as waiting for people, queuing, etc.).

30. Do one more "extraneous thing" every day.

31. No matter what aspect, you must do "a little bit of progress" at least once a day.

32. Go to work 15 minutes earlier every day and leave work 30 minutes later.

33. Use 5 minutes every day before leaving work to do a day's tidying up.

24. Six-point priority work system. Every minute, every second to do something productive.