Do you know about decoration companies, and what marketing methods do you think decoration companies

I know it very well, because I am in this industry and have my own company.

The decoration company has a deep routine, ** more.

My feeling is that the renovation company is the digging company.

Decoration companies generally focus on small profits. Decoration style atlas attracts potential customers. Only by letting customers see their own decoration renderings can they catch customers and carry out the next step of sales.

Renovation companies mainly use renderings to capture customers, and then understand the customer's needs and styles.

The guerrillas or decoration company who first entered the opening community, opened the company under the nose of the owner, and wanted to get the expected decoration plan by comparison! Then there will be a considerable number of owners who choose this type of company or decoration guerrilla!

For those decoration companies, I think most of their marketing methods are small profits and quick turnover.

Generally, it is carried out in the form of materials or on-site orders, which is also a very popular way in recent years, and decoration companies often use it. It is necessary to organize a lot of material dealers or household product dealers to rent large venues and conduct on-site activities.

Visit marketing, this is a door-to-door visit, ground push and the like, commonly known as "street sweeping". However, in the eyes of the cat, everyone will close the door and ask you to leave.

Give the whole house cleaning once" This affordability, as long as the decoration has to be cleaned last, according to the 100 square meter house, at least three or four hundred yuan. In this way, the psychology of customers is used to obtain greater profits.

I am a salesman who specializes in marketing for decoration companies, and my most common method is soliciting customers, which is the most commonly used marketing method for home improvement companies, and it is also the cheapest marketing method. Generally, a few salesmen (some even have no basic salary) are invited to send flyers directly to the community to pull customers. The usual practice is to tell the customer that "our company is free to design, ** low, the construction quality is very good, let's take a look first, we can design the plan for you for free!"

If you meet a more interested customer, you will naturally keep in touch with you, and then slowly facilitate a transaction.

This is the most influential marketing method for home improvement companies, commonly known as "word-of-mouth marketing". When there is a company's construction site in a community, the home improvement company will send a salesman to patrol the community, usually telling customers that "there are too many advertisements, it is better to actually take a look at our construction site". The success of this method is based on superb construction technology and excellent site management.

I'm engaged in construction, and every once in a while, there are decoration companies to promote their business, and sometimes they will give a little benefit to achieve their own goals, but this has to be quality-oriented.

Celebrity signings can often detonate the scene! Needless to say, it is estimated that merchants who have tried to invite celebrities to sign sales will have a deep feeling. If the celebrity signing is successful, the proportion should be relatively high.

If you have less money, you can invite a third-tier star or some popular Internet celebrities, and each city will take turns. If you have a little more money, you can invite a few stars of different ranks to be put into different cities for signing. The star effect is relatively influential.

With some posters, copywriting, jokes, and short ** tips, sometimes unexpected results can be obtained. Now that automatization is particularly popular, short ** can also get good results.

Model house promotion: It is different from the "site promotion" mentioned above. This method is generally only implemented for key real estate because it occupies the working capital of the home improvement company.

The home improvement company bought a house in the neighborhood and renovated it on its own. Renovation companies use their advantage as owners to promote to customers. Renting or cashing out the house after a period of time is more effective, but it is risky.

The marketing strategy of the renovation company is as follows:

1. Dig out the relevant rental and sales personnel through the road information to cooperate with them. The amount of information is larger, the information search is easier, the customer classification is wider, and the scope of its business can be determined according to the area and property requirements and the surrounding business conditions.

2. Solicit rent and sale. Search for relevant demand personnel through the network and cooperate with them after matching, etc. **A way of marketing, which can be adopted by salesmen.

3. Free information release through the Internet, self-update, blog, forum sticker, etc. The long-term and long-term brand promotion work is of great significance and must be done.

5. Search engines and their related bidding rankings. Pay per customer clicks on the promoted keyword with PPC. As a way to conduct business, attracting customers and accumulating customer resources is also an effective method, and it is also the most popular way for decoration companies to conduct business.

Nowadays, people will choose to find a decoration company for decoration, not only for convenience and worry, but also for the beautiful design. Nowadays, there are dazzling decoration companies on the market, and various decoration companies are using various marketing methods to grab customers, so that you will enter the trap unconsciously. So what are the marketing methods of decoration companies?

Next, let's take a look at the marketing methods of decoration companies.

First, the decoration company's marketing means - vague main material brand.

Nowadays, they all advocate environmentally friendly materials, so decoration companies take advantage of the psychology of customers and hype about the materials they use. In fact, good brands also have a lot of low-end products, so the owner should not only know the brand, but also ask about the model.

Second, the decoration company's marketing methods - deliberately omitted items.

Missing items are also a routine often used by decoration companies, and a few items will be deliberately underreported in the ** list, so that the overall decoration ** will be lowered in the price of the report to achieve the purpose of fast signing. However, there will be many problems in the later decoration process, and the owner will have to pay again for these deliberate omissions of the decoration company.

Third, the decoration company's marketing means - ** overall discount.

Decoration companies like to attract customers with low prices, such as 200,000 in the market**, he only needs 150,000. Friends who like to be greedy for cheap are easy to be fooled. Why would you be so cheap?

There will be no pie in the sky for no reason, and the pie will not hit you. So there's definitely something wrong with that, and you have to think twice before you make a decision.

1. Offline marketing.

For example, through a certain channel to get the information of the owners of the newly opened community, **marketing is the most traditional and the most effective way before, although the state is a little restricted in this regard, but the effect is still there.

The residential community makes full use of the neighborhood relationship, or the doorman and other relationships to match. This is commonly known as the running community. The community that has just been handed over still has a great demand for decoration, and there are still more customers in this relationship.

2. Put out ** advertisements and participate in the slag infiltration purchase meeting. Now there will be more ** for the home improvement industry, and various alliances will be one after another, but the effect is indeed better for short-term performance.

3. Directly join the third-party platform.

For example, join some third-party decoration platforms in the industry, Tuba Rabbit, Install a network, marmot and other decoration third-party platforms. It mainly creates a corporate image (manufacturing praise, diary praise, etc.), sends decoration cases and construction sites (if the third-party platform allows, analyzes the floor plan and publishes some typical decoration plans for the house), and cooperates with the third-party platform to do preferential activities.

re-purchase advertising from third-party platforms; Get the customer information directly, and the rest is the basic skills of online sales, ** invitation, docking designer signing.

4. Self-built installation enterprise marketing, from the first breakthrough to find customers, take the initiative.

Marketing type ** is not only the face, but also a comprehensive analysis of the Internet decoration needs of the solution, but also an important way to attract owners to leave their names, with such a **, such as to promote, to the third-party platform advertising, can convert these traffic into results. On third-party platforms, owners will choose through multiple comparisons. Then you should put you into their alternatives before the owners have even compared.

5. Let old customers share, and old customer sharing is a channel that decoration companies should pay great attention to. In fact, strictly speaking, this method should not be attributed to online marketing.