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In order to manage a marketing team well, it is necessary to understand the personality, work style, ideals, family status, hobbies, work abilities, etc. of all the subordinates under direct management. Try to get to know your subordinates in detail. The more familiar you are with each subordinate's situation, the easier it is to manage them.
It is necessary to be able to guide subordinates, put forward reasonable marketing tasks and working methods, set an example in the marketing team, perform advanced workers with great fanfare, and spur business personnel with poor performance and poor performance. At the monthly summary meeting, those subordinates are actively speaking, making suggestions, finding the direction of work, praising the top three outstanding business personnel, and sharing their wonderful stories. Privately, I had to talk to the three people who were the most outdated, and put forward deep expectations that the good drum would not have to be beaten.
It is necessary not only to give decency to the people who do poorly, but also to whip them and exert a certain amount of pressure. If there are really those who are doing nothing, they must be cleared out of the team in time. Evaluate marketers comprehensively by customers, colleagues, and superiors.
The quality and ability of a marketer cannot be judged by a person's intuition, nor can it be judged only by the performance of one or two months. The evaluation of employees should carry forward the principle of democracy, and the more people who participate in the evaluation, the more objective they are. Supervise and inspect the work behavior of subordinates.
Marketers, unlike production workers, have strict commuting hours. Marketers need to schedule when and where to travel with task completion and performance. Every time you go on a business trip, you must set the purpose and plan in advance, make an appointment with the customer in advance, and focus on completing the task, not just connecting with each other.
In the work, when encountering problems, they can be solved or reported in a timely manner, and relevant detailed records should be made. Vigorously cultivate the ability of subordinates to solve some problems in work, and cannot report everything, and seek resources and support. Find opportunities from problems, find opportunities to exclude competitors, find opportunities to improve your brand strength and sales, and even learn to take the initiative to create opportunities to carry out business work.
Managing the marketing team is not to leave it alone, but to do the work that should be done, and to combine decentralization and centralization. As a boss, you must understand your position and authority. Keep a clear head and do your job.
I hope to be able to throw bricks and stones. A new and efficient way to manage your marketing team together. Reno is a Westernized concept of foreign trade network marketing outsourcing team, different way, different effect!
Recommended reading: The impact of foreign trade network marketing in life.
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