What are the specific research before opening a restaurant?

There are many aspects to the specific research before opening a restaurant. For example, in terms of activities and types of people, as well as personal preferences, you need to know what kind of people, at what time, and what kind of food you like to eat.

Whether the traffic conditions are convenient. Whether it is convenient for customers to park after arriving at the store; whether the goods are easily transported; Whether it is convenient to get to the store from other areas and take the car, etc. The convenience of transportation has a great impact on the sales of the store.

It is necessary to investigate the taste of the guests, and then there is the amount of contacts, and the positioning of the customer needs to be investigated.

Before conducting a formal research on the catering market, you may wish to spend some time holding a meeting, so that the researchers can communicate with customers and planners, clarify what are the target groups for us to conduct this market research, what are the purposes and requirements of the research, and formulate research questions for the target group, what we need to know from the target group, and set goals, and do these preliminary work to have a bottom on our research, at least know what we should do and what not to do.

It's all wrong, let's see if you can get a business license, a health permit, fire protection procedures, environmental protection procedures, and the ratio of kitchen to business area. Wait a minute. After reading these, let's talk about opening a store!

What is the surrounding environment of the store? The good ring of the environment has two meanings. One meaning refers to the state of the environment around the store.

For example, some restaurants are located next to or near public toilets, and not far away are garbage heaps, stinky drains, or dust flying outside the store, or the neighbors are chemical factories with strange smells, etc., which is a bad environment for opening a restaurant.

You can go to some restaurants and do field research. Some information can be searched on the Internet. You can ask your relatives and friends what they think about food. Surveys can also be sent directly on the street.

Before opening a restaurant, you must understand the market, understand the proportion of your restaurant type in the market, the people you serve and the current situation of the catering industry in the surrounding business circle. The most important thing is to do your research on the same type of food and beverage outlets.

Before opening a restaurant, you should first consider the location of your restaurant. There is also the need to consider which vegetable vendor you have been working with for a long time, and whether their food is fresh and pesticide-free.

Refresher on some market research, including who is nearby and who the dish will be aimed at. Consideration of funding.

Positioning is very important, what kind of store to do, what kind of people to serve, whether it is a high-end restaurant, or a small and medium-sized restaurant, or a fast food snack, the positioning of a restaurant owner is too crucial.

Can I get a health permit? Is environmental protection allowed? You can't open it if you complain upstairs! Especially the new building.

What issues do you need to pay attention to when opening a restaurant?

Environment, passenger flow, eating habits, cost, input-output ratio, ingredients, seasonings, labor and a series of other factors should be considered!

How to choose a restaurant chain? There are several factors to consider when starting a business:

1. Advantages.

The biggest is not necessarily the best. Some of them are made by advertising. The first option is a unique selling point that resonates with the target user

For example, Grandma Lane, enjoy the feeling of going home for dinner, and can gain the emotional identity of users. The second choice of taste and style is popular, the general population can accept, the user base is a huge brand, the third choice VI style is strong, the decoration has personality, and the visual impact can hit the consumer for the first time, such as Grandma Lane, but this investment in decoration is also relatively high.

2. Cost considerations.

Catering entrepreneurs should make a comprehensive consideration of their own investment funds, and should clearly account for the funds they can bear at most, so as to be targeted, otherwise they will continue to invest funds in the later stage, resulting in the rupture of the capital chain. Of course, this cost should include the cost, but the joining fee accounts for only a small part of the total cost of running a restaurant, so entrepreneurs should not choose only cheap fees in order to save costs, you must know that some very cheap ones can only teach you some of the most basic, no characteristic technology, and can not provide a full range of store management training, which may save a little additional fee, but to bear the huge risk of failure, loss of store rent, store transfer fees, decoration costs, equipment costs, etc., then the gains outweigh the losses.

3. Core technology.

To determine whether a catering business is worth investing your savings, it depends on whether the company has its own core recipes and cooking methods with unique flavors. For example, Grandma Lane, the product standard is high, the base material is ready-made, and the taste is unique and has selling points.

4. Self-operated stores.

Some leather bag companies, the training base is very bright, and the dishes for the trainees to try are delicious, but there are no self-operated stores at all. Why don't you have a self-operated store? Did you dare not open it, or did you open it before, but you closed it because you lost money?

These need to be carefully analyzed. Even if there are self-operated stores, it is necessary to examine how the company's self-operated stores are operating, how is the traffic during peak periods, and if the company's own stores are crowded, do you dare to follow him?