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Generally, it is difficult to compete between newly opened restaurants and established restaurants, because old restaurants have a lot of customers.
Therefore, as a newly opened restaurant, there should be these points, first, it must be of quality and good taste. Second, it is necessary to play a good advertisement and play its own signboard. The third is to do a variety of activities to attract customers.
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If we want our new restaurant to win over the old ones, we must pay attention to the following:
1. The service attitude of the restaurant is very important, we should let the waiters be more friendly when communicating with customers, so that the business of the restaurant will gradually rise.
2. The taste of the food in the restaurant is also very important, if you want to win the recognition of others, you must choose fresh ingredients, so that you can conquer the stomach of the guests and let them come to the restaurant again.
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In fact, it is very simple, now the important thing for restaurants to master some clever marketing methods, and to do things must be considered from the perspective of customers.
Here are a few things you can do to find it helpful
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If you want to operate for a long time and have a prosperous business, you need to do the following.
1.Be honest and trustworthy, and earn enough for yourself. During the operation period, the goods should be genuine, quality and quantity. You can't reduce the amount of vegetables because business is good, or buy substandard raw materials to reduce costs and increase profit margins.
2.Be distinctive and able to attract customers. The first is to retain customers, but characteristics can attract customers, so when a new store opens, it must be distinctive.
3.The service attitude should make people feel relaxed and happy, and the sanitary conditions must be good.
4.Site selection is important. In today's age of automobiles, it's important for customers to park.
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If the newly opened restaurant wants to outperform the old restaurant, you can engage in some more preferential activities, first of all, to attract customer flow, after more people come to use your new restaurant, if the quality of your restaurant is really good, there will be repeat customers.
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At this time, if you want to win over the old restaurant, then you should do some ** activities, you can promote your products through free tasting, and you can also send out some flyers to let more customers know about your restaurant, which is very good.
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The newly opened restaurant is definitely not as famous as the old restaurant, at this time, you have to open up your popularity, first of all, you can do some preferential activities to attract new customers to patronize. Then you have to be honest in business, treat every customer seriously, and do a good job of service.
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If the newly opened restaurant needs to win over the old restaurant, I think there are only three places, and it needs to taste good, as the saying goes, the aroma of wine is not afraid of deep alleys, and there will naturally be customers when there is a fragrance. Then there's hygiene, and the new restaurant will look clean and tidy. There is also the fact that in the early stage of opening the store, you can get the best discount to attract customers, and after eating a delicious meal, the business will slowly get better.
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A new type of restaurant wants to win over the old restaurant. It's actually hard. Because we know that old restaurants may have a lot of regular customers coming to eat.
The new type of restaurant may not be open long enough, and there may be fewer people going there, which makes many people feel that the taste here is not delicious. In this way, some new restaurants can launch some activities to attract some customers. When someone goes to eat, everyone will say that the food here is delicious, and then someone will come.
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I think first of all, you have to have your own characteristics, because only when you really have your own characteristics, can you stand out in the same industry, and you have to do every detail well in a down-to-earth manner, and treat every customer sincerely, so that your restaurant can win over other restaurants.
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Needless to say, you need to do activities at the beginning. Secondly, the style of store decoration and the taste of the food are also very important, which determines the stay of your customers, and finally there is one thing that is very important, that is, the service attitude. Many businesses fail here, feel that their store has no problem, but the service is not good, no matter how delicious your things here are, no matter how cheap they are, they will not come, because the mood is gone, and everything you eat is garbage.
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Don't fight the first battle, be sure to improve the quality, and then do a good job of publicity, at the beginning you can engage in some circle of friends like, affect the gift activities, as long as the taste is good, everyone will become a repeat customer, but not too high, you can launch new products in the future.
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First of all, you can't fight with others, that will die very miserably, in today's society to do catering, as long as the taste and service are done to the extreme, the price is not a problem, so we must first conquer everyone's taste buds, and then make the service to the ultimate I am afraid that customers will not come? Haidilao is a good example.
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How new F&B outlets can have a place in the competition.
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With the development of the Internet, Quanjude is also trying to introduce external capital, online takeaway, mergers and acquisitions, etc., to achieve the purpose of transformation, but they are not satisfactory, so as to know that the attractiveness of old brands to consumers is gradually decreasing.
The catering industry has been growing year after year, and the old word.
But they are gradually losing the market, what are they doing wrong?
1. Most of the reasons why catering companies fall behind are because they can't keep up with consumer demand.
With the ...... of young consumptionThe growing growth of the new generation of consumers has become the main force of the new generation of consumers, and a new round of brand rejuvenation is the ...... the old brands are facingThe biggest puzzle.
Previously, the "Top 10 Global Consumer Trends in 2019" released by a global market consulting company showed that today's consumers will be more "self-centered" when purchasing, they will trust their own choices and judgments more, and are eager to obtain more personalized products and services.
It can be seen that it is necessary to conform to the times and respect consumption.
Respect for the market is the business choice of catering people. For old brands, the rejuvenation of the brand lies in injecting fresh vitality into the brand, so as to find resonance among young consumers and form a wider radiation effect. Former blind friend.
Therefore, whether it is in terms of image, product, or atmosphere, the time-honored brand ......Catering needs to put aside the fixed thinking of waiting for customers to come to the door, expand the diversified consumer group, and cultivate potential fans in the future.
2. The products are concentrated and similar, so that consumers have the impression of "breakfast shop" and "New Year's street", which is limited to ......The development of the brand.
If the restaurant wants consumers to willingly promote the brand for free, it must create a "hot product" that leaves a lingering fragrance and has an endless aftertaste, because the "explosive product" of Shenji is a powerful weapon to create brand reputation.
After creating a "popular product", it is necessary to attach information values to the product, such as beauty, taste, wisdom, or symbol implantation, etc., to add as much information value as possible to the product beyond function.
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Hello, I opened a large restaurant last year and the year before last, and my ability is limited.
1.Site selection and product selection are very important, according to local conditions, go to market research to check the actual big data, and clarify the direction.
2.The mode of operation, the mode of profit, and the management system should be clear before opening the store, and the equity should be clear if there are partners.
3.Priority should be given to solving personnel problems, and then considering the garbled hardware part of the team problem, and the training work should be done in advance.
4.It is clear that we should take a long-term route to do a brand planning plan, and the decoration part should be moderate.
5.Appropriate contact with personnel related to fire protection, industry and commerce, and urban management.
6.Details determine success or failure, and the dishes should follow 1 main dish, 3 popular dishes, and 9 products that take slippery and round.
7.A combination of online and offline.
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Specialty restaurants attract customers.
Do a good job of publicity, such as putting billboards at the door, pasting the store's signboard food to attract passers-by, and you can also distribute leaflets in business districts, subway stations and other places, as well as timely ** activities can also bring a lot of customers to special restaurants. >>>More
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We have to find out the reason for the small number of people first. Is the dish bad? Is it more expensive than the surrounding dishes? There is still a problem with the location, and the amount is small.
Choose a street with a lot of people, and it is best not to have many restaurants nearby