How should the company s reputation be good?

If a company wants its products to sell well, word-of-mouth is a very important factor, and the company needs to understand these points to do a good job of word-of-mouth.

1: In word-of-mouth marketing, the product is a prerequisite for showing a good reputation.

The product is a prerequisite for showing a good reputation, at least consumers are willing to pay, if the consumer experience is poor, online word-of-mouth marketing can save the enterprise for a while, but it can't save the enterprise for a lifetime. Enterprise integrated marketing should improve products in addition to the basic construction of network word-of-mouth, which is more conducive to the long-term progress of word-of-mouth marketing.

Second: when brand word-of-mouth marketing, the service after-sales service system is perfect.

When enterprises do brand marketing, the second prerequisite for a good reputation is to improve the security system, consumers pay great attention to it no matter where they buy things, the maintenance of product quality problems, and the return and replacement of goods must be done well, and it is possible to have a good reputation if you do these well.

Three: When integrating marketing, perfect online word-of-mouth marketing follow-up.

When enterprises are doing integrated marketing, how to make customers feel that the reputation of a well-known brand is good, and how to evaluate the reputation of a well-known brand from the perspective of customers. First of all, consumers will look and search on the Internet; secondly, technical professionals will be asked; It is also very important to accumulate the content of word-of-mouth information of well-known brands.

Word-of-mouth is a conversation. Someone says something about you and you again. If you don't, the conversation will be difficult to go deeper.

Neglecting communication with customers may have the following two risks: first, the loss of word of mouth; Second, word-of-mouth is developing in a negative direction. On the other hand, if you put more time and effort into engaging in word-of-mouth campaigns with your customers, you'll get more positive word-of-mouth.

1. The product is really good.

The first premise of good word-of-mouth is that the product is really good, at least the customer can use it, if the user experience is relatively poor, online word-of-mouth marketing can save the enterprise for a while, but it can't save the enterprise for a lifetime. Enterprises should improve their products while building online word-of-mouth, which is more conducive to the long-term progress of word-of-mouth marketing.

2. Create word of mouth with service.

Service is the key to creating a good reputation, and it is also a special concern for customers. The purpose of marketing is to win the reputation of consumers through excellent service, not only to let customers who have used the product have an atomic fission-like word-of-mouth effect among the consumer group, but also to create customer loyalty for as long as possible.

3. Online word-of-mouth marketing.

For example, news advertorials, Q&A encyclopedias, and forum promotions, news advertorials represent the views of ** and professionals, encyclopedias represent the views recognized by the search platform, and Q&A and forums represent the views of general consumers. If people in several aspects recognize a certain brand of products, is it a good word-of-mouth system?

At the same time, enterprises in the official website platform, Weibo platform, WeChat platform and other network platforms to spread information that is beneficial to the enterprise, and insist on doing it, over time, consumers can inadvertently be affected by the company's brand word-of-mouth promotion clicks, see more help.

For young professionals, it is important to build a good reputation in the workplace.

1. There is a response to everything. Whether it is superior, cross-departmental, or colleague-to-colleague, there must be a response to everything. Especially for the work arranged by the superior, don't wait for the leader to ask, and take the initiative to report the progress of the phased work. Establish a "reliable" label.

Why, because in the workplace, a lot of work is still based on trust in people.

2. Solve problems with professionalism. If it is a technical position, try to use the script, data, facts, and logic to speak.

3. If you have hard office skills, it is recommended to have good PPT production ability. Work reports, work reports or major project reports are indispensable in the work of Gongsun socks, and a good PPT level can indeed add points.

4. Execl ability, master some shortcut keys, functions, etc., and get twice the result with half the effort in the work.

5. Writing ability. The nature of most jobs requires a certain amount of writing ability, and good writing or writing skills can easily make you feel like a fish in water in the workplace.