Commodity Housing Market Research 100, Commodity Housing Market Research

Beijing general commercial housing market survey and analysis**.

Even when you write, there are people to guide you, you can go to customer service to help you.

Just add as a friend. Four. Nine.

Three. Zero. Nine. Two.

Five. Two. Four.

Content from user: Wang Xuemei.

The real estate market survey report template has been sorted out, welcome to read! Real Estate Market Survey Report Template Paying attention to people's livelihood and allowing the people to achieve the goal of "living in a house" is one of the central tasks of the Party Committee and the CPPCC, and it is also an important topic of concern for the CPPCC organization. In order to gain an in-depth understanding of the reasons for the large fluctuations in the real estate market in Yulin and promote the healthy and orderly development of the housing industry in Yulin, in accordance with the overall work arrangement of the Yulin CPPCC in xx years, the Environmental Resources Management Committee on the impact of the financial crisis on the city's real estate industry has collected relevant information from 7 counties and districts with relatively complete real estate markets such as Yuyang, Shenmu and Fugu, and 8 relevant departments such as municipal development and reform, real estate and statistics, as well as large-scale real estate enterprises, and conducted on-site inspections in Yulin urban area.

In order to do a good job in this inspection activity, before the inspection, some committee members and responsible comrades of relevant departments were organized to hold a symposium to solicit opinions on the inspection route, the determination of real estate enterprises, the content of the inspection, and the inspection method. After the inspection, the representative real estate enterprises in Yulin City were convened to hold a symposium to listen carefully to their opinions and suggestions. The report on the inspection of the real estate market in Yulin City is as follows:

In recent years, with the deepening of the reform of the housing system, the city's housing construction has basically formed a "three-in-one" housing system based on commercial housing, supplemented by affordable housing and low-rent housing, which has basically solved the housing problem of families with housing difficulties at different levels, and the living conditions have been greatly improved, and the real estate market has been further improved.

An investigation report generally consists of two parts: a title and a body.

a) Title. Titles can be written in two ways. One is the standardized title format, that is, "subject of the document" plus "language", and the basic format is "investigation report on ", "investigation report on ", "investigation", etc.

The other is a free-style title, which includes three types: declarative, question-based, and a combination of main and subtitle.

b) Text. The text is generally divided into three parts: the preface, the main body, and the ending.

1 Introduction. There are several ways to write it: the first is to state the cause or purpose of the investigation, the time and place, the object or scope, the process and method, and the composition of the personnel and other circumstances of the investigation itself, from which the central question or basic conclusion can be derived; The second is to write down the historical background, general development process, current situation, main achievements, outstanding problems and other basic information of the survey object, and then put forward the central question or main viewpoint; The third is to get straight to the point and directly summarize the results of the investigation, such as affirming the practice, pointing out the problem, prompting the impact, and explaining the central content.

The preface plays the role of the finishing touch, and it should be concise and concise, and the topic should be straight to the point.

2 Subject. This is the most important part of the survey report, which details the basic situation, practices, and experiences of the survey and research, as well as the specific understandings, viewpoints, and basic conclusions drawn from the analysis of the materials obtained from the survey and research.

3 Ending. There are also many ways to write at the end, which can put forward ways to solve the problem, countermeasures or suggestions for the next step to improve the work; or summarize the main ideas of the whole text to further deepen the theme; or ask questions that provoke further thought; Or look to the future, give encouragement and call to action.

I don't know what kind of one you want, is it this?

There are generally two situations:

The first is the market research done for the development of the project, mainly to understand the demand, competitors, channels, products, for the project.

provide a basis for decision-making;

The second is the non-project real estate market survey, which mainly understands the macro economy, real estate industry policies and development, market capacity, supply and demand, etc.;

Therefore, the main points are as follows:

0) Investigation method, plan, time point, and description of the scope of the investigation;

1) National macroeconomic and real estate policies (including land management, taxation, finance, planning, engineering technology, energy conservation and other policies);

2) Development of local economy and development, population, income, transportation, education, industry, agriculture and commerce;

3) local development policies (including land management, taxation, planning, engineering technology, energy conservation, and marketing policies);

4) Local real estate development (including supply and demand, vacancy volume, and housing price trend in the past five years), product characteristics, and development scale;

5) Investigation of development quality, surrounding facilities, surrounding main competitors, scale, competitive products, and transactions;

6) Investigation and analysis, analysis conclusions;

The macro environment of the region, such as population, economy, and industrial structure.

Policy environment. Market volume supply and demand.

Target customer base.

Competitive project surveys.

Analysis of their own strengths and weaknesses.

Marketing & Advice.

That's basically the main thing.

Find a professional market research company to do, Chengkai research agency.

1. The requirements for buying a house are determined according to the different needs of individuals, generally speaking: one is to have good light, the second is to have a good location, the third is to have good feng shui, the fourth is to be suitable, the fifth is to be good, the sixth is to be good in space and house type, seven is to be safe, eight is the right floor, nine is to have complete supporting facilities, and ten is to feel the right taste (this is very vague but very important). Wait a minute.

2. It depends on the region, if the monthly income in a first-tier city is not more than 10,000 yuan, if you are not a rich second generation, if your father is not "Li Gang", if you have no other economic support, you can basically not have this dream.

3. Generally 5,000-50,000 yuan.

6. 80% of the effect area, this is residential.

7. Profit ranges from 20% to 60%.

1. Generally, it is just needed or replaced.

2. Monthly income of 10,000 is like that, at least.

3. Look at which city. Under normal circumstances, more than 10,000 is beyond the scope of the Chinese people, after all, the wage level of the whole society is not so high.

4. Three bedrooms, two bedrooms.

5. Three-room bar, small three-room.

6. The suburbs may account for 70% After all, the houses in that place will be cheaper, and the traffic is quite convenient now, and the air in the suburbs is better.

7. There are big and small real estate companies. 30% profit on it.

1. Their own housing needs, investment expectation appreciation, pension for the future or for parents, conversion of funds into fixed assets, replacement needs.

Yuan bar, a down payment after a few years.

3. Different regions are different, there are about 4,000 in Zhengzhou 4, house type: that is, kitchen and bathroom bedrooms, different proportions of rooms with different functions 5, small and medium-sized apartments, about 90 square meters.

6. This is not very clear, the suburbs are generally in better economic conditions, buying luxury villas, etc. The urban area is generally the working class.

Around.

1. Self-occupied. 2. It is different from place to place. 4. Two limits, economic adaptation, commodities, etc. 5. Two limits. 6. Many people were forced to move to the suburbs. 7、？Are you talking about real estate companies as intermediaries? Or a developer?

Part 1 of the template, City Overview 3

1. Geographical location 3

II. Administrative Divisions 3

3. Traffic 4

IV. Area and Population 5

V. History, Culture, Customs and Habits 6

Part II: Analysis of the Urban Investment Environment 7

I. Macroeconomic developments 7

2. The living standards of Yangzhou residents 10

3. Urban planning and major municipal construction 13

4. Analysis of the advantages and disadvantages of the urban investment environment 18

Part III, Yangzhou Real Estate Market 20

1. The primary market situation of Yangzhou real estate market 20

II. Secondary Market Situation 31

3. Summary of the development status and characteristics of Yangzhou's real estate market 45 Part IV and the basic situation of the project 46

I. Basic information of the project 46

2. Environmental analysis of the project 47

III. Project SWOT Analysis 52

Part V. Comprehensive Development Conclusions 56

I. Project Development Strategy 56

2. Customer group positioning 59

III. Project Positioning Suggestions 60

Fourth, sales ** and revenue analysis 62

5. Analysis of land **** 70

Investment analysis 73

VII. PRELIMINARY CONCLUSIONS AND RECOMMENDATIONS 74

Real estate should fall in price now, not later.

For this, you need to find a professional or inquire about some information and data. The data is only a part, you must have a key point to discuss, perhaps the future development direction of real estate, the new concept of residence, especially for the current stage of the new people's income and consumption consciousness tendency to launch a new concept of marketing and construction.

Content from user: Fat Xiaofa.

Market research can generally be divided into four categories.

1. Exploratory investigation When the question or scope of market research is not clear and it is not possible to determine what questions should be studied, exploratory investigation (also known as informal survey) can be used to find out the problem so that a hypothesis can be formulated to determine the focus of the investigation. For example; It is difficult to determine the reason for the obvious decline in sales of a company in recent months: is it the impact of fierce competition?

Is it the impact of the decline in product quality? Or is it the influence of the sales middleman's lack of effort? There are many possible causes of the impact, and it is up to further information gathering to identify the problem and how it should be resolved.

There are three aspects of exploratory survey data**: existing data; consult the person concerned; Refer to similar examples in the past. The most cost-effective way to find problems with existing information is and takes little time.

The existing information is the existing information, such as the information published by the industry association, the letter from consumers, the annual report of other enterprises, etc. Some problems cannot be found from existing materials, so you can consult people with specialized experience, such as sellers, production managers, sales managers, etc., and the understanding of the problems will be deepened after talking. Some relevant factors can be found from past examples, but the old examples can only be used as a reference and cannot be applied indiscriminately, so as to avoid subjective errors as much as possible.

2. Descriptive investigation.

Most market surveys are descriptive. For example: market potential research, market share research, sales channel research, etc.

Descriptive research can identify relevant variables, which can describe the characteristics of the respondent and explain the "how" or "how" questions, but do not explain what is the cause and what is the effect, and explain the "why" questions. For example, in brand research, it is found that brand sales have a strong relationship with ad spending, providing further in-depth research.

Survey data must truthfully and accurately reflect objective reality. Scientific decision-making is based on accuracy, and accuracy should be based on real market research data. Only on the basis of accurate market research data, respect objective facts, and analyze realistically, can we aim at the market, grasp the market, and make correct decisions.

The accuracy of the survey data depends on the following three aspects.

1. The technical level of market researchers.

The technical level of the investigators determines the level of their use of skills in the investigation, the sensitivity of the questions, the understanding of the overall investigation plan, and the level of data screening, sorting and analysis.

2. Professionalism of market researchers.

Market research is hard work in most cases, and it's not as easy as simply flipping through a newspaper, handing out a questionnaire, or just talking to someone. In most cases, the demand for market research is generated under the condition that many factors affecting decision-making are unclear, so market researchers must have a scientific attitude and professionalism to do a good job. A shallow work attitude is not good for market research.

3 Whether the information provider is objective.

Whether the respondents are objective and say what they really think in their hearts will directly affect the accuracy of the survey results. In real life, people sometimes don't do what they say or do. And market researchers often don't take this into account.

Sometimes it can be deceptive to listen to the consumer completely, but you can't ignore it. What to do? The key to solving the problem is to understand the customer well and clearly judge whether what they are saying is what they have in mind.

The way to do this is to make maximum use of a variety of information channels, use a variety of data and information to verify each other, and make scientific judgments, so as to improve the authenticity of the investigation data. Market research is a dynamic process, although there are scientific and procedural steps, but any link needs the help of creativity, and the creative thinking of market research should run through the entire research design and implementation process. Creative researchers are always keen to capture valuable information and dig deeper.

One of the characteristics of creative research is to put forward a very creative hypothesis based on the valuable information found in the research, and then use various research methods to further prove whether this hypothesis really exists; The second characteristic of creative research is to put aside those traditional and ancestor-based ways of thinking, and adopt new means and methods of accurate and direct research.

The creativity of research is actually the most valuable feature of market research, which is the comprehensive embodiment of researchers' marketing knowledge, research technology and thinking ability, and of course, it is also the most powerful guarantee for effective market research. Creative research always comes from the researcher's grasp of the market, understanding of marketing, and mastery of research techniques.