Which country s brand is Luckin Coffee and what products does Luckin Coffee have?

China.

2017 Luckin Coffee.

Officially established, the address of the headquarters is in Beijing, in 2018, Luckin Coffee invited celebrity endorsements, and by the end of 2019, Luckin Coffee has opened franchise branches in various cities across the country, and the business is quite hot.

The emergence of Luckin Coffee has made Chinese fall in love with coffee, and has also awakened the Chinese coffee market, allowing our own coffee brand to flourish in China. Luckin Coffee has changed the pattern of China's coffee market and allowed us to have our own coffee brand. Luckin Coffee selects high-quality coffee beans in the production process.

High-level production utensils and skilled coffee masters come to teach the production, and each cup of coffee is carefully proportioned to make consumers love it.

Headquartered in Xiamen, Luckin Coffee is the largest coffee chain in China.

With the brand vision of "making every customer easily enjoy a cup of good coffee that can be drunk and worth drinking", and the brand mission of "creating a world-class coffee brand originating from China", Luckin Coffee is committed to providing customers with high-quality, cost-effective and convenient products by making full use of the new retail model of mobile Internet and big data technology, and in-depth cooperation with top merchants in various fields. Luckin Coffee's coffee beans have won the gold medal in the IIAC International Coffee Tasting Competition for two consecutive years. Click here to learn more about the Luckin Coffee partnership.

Main products: Luckin Coffee operates a range of beverages and foods, in addition to coffee and tea, Luckin Coffee cooperates with Louis Dreyfus Company in NFC juice [39], as well as light meals, nuts, snacks and other peripheral products. At the same time, Luckin Coffee has entered the intelligent unmanned retail industry, and has joined hands with the world's top merchants to provide high-quality, cost-effective and convenient services.

Luckin Coffee is a new retail chain coffee brand in China. The headquarters is located in Xiamen.

Luckin Coffee is a well-known coffee brand in China that offers a variety of coffee products in different flavors, including:

1.Rainer Iced Latte: One of Luckin Coffee's most popular products is a fresh and sweet latte made with premium Arabica coffee beans and ice cubes and concentrated milk foam.

2.Luckin Black: Made with Arabica coffee beans from all over the world, it has a rich and mellow taste, suitable for coffee lovers who like heavy flavors.

3.Rena Coffee: Represented by Sweden's famous Rena coffee, Rena Coffee uses concentrated hanging ear coffee powder, which pays attention to the quality and taste of coffee, and is a rich, mellow and delicious coffee.

4.Rena Latte: Based on selected Latin American coffees, silky milk foam and concentrated creamer are added to make the latte smoother and mellow, and it is a coffee suitable for tasting.

5.Rena American: Using freshly ground coffee powder, it brews a rich and mellow coffee in the mouth, allowing you to feel the rich aroma of coffee in every sip.

6.Rena Cappuccino: Represented by the famous Italian cappuccino, the sweet and delicious milk is perfectly blended with the rich espresso, allowing you to enjoy the rich coffee, moist milky aroma, and sweet taste sensation.

In conclusion, Luckin Coffee offers a variety of different flavors and styles of coffee to meet the tastes and needs of different people.

In addition to the above-mentioned coffee products, Luckin Coffee has also launched a raw coconut latte, which is a drink that combines coconut and coffee. The details are as follows:

Luckin Coffee's raw coconut latte uses coconut milk and coffee imported from Thailand, the ratio of coconut milk to coffee is 2:1, the taste of coconut milk is heavier, and the coffee is slightly bitter. Among them, coconut milk brings a rich coconut aroma and sweetness, which plays a very good balance in the bitterness of the coffee, and the taste is smooth, fresh and slightly sweet.

You can feel the unique flavor of coconut and coffee together in every bite.

In short, raw coconut latte is one of the drinks in the Luckin coffee family with a unique taste and good looks, suitable for customers who like the taste and smoothness of coconut.

Luckin Coffee is a Chinese brand.

Luckin Coffee is an emerging coffee chain brand in China, founded in 2017. The headquarters is located in Beijing, China. Luckin Coffee's vision is to become a leading coffee company with high quality and high brand value in China, and to promote the development of China's coffee market by providing high-quality, cost-effective products and services, so that more people can enjoy coffee culture.

Luckin Coffee is characterized by the positioning of "technology coffee" and the dual development model of "online + offline". Luckin Coffee provides services such as coffee reservations, takeaway and distribution through its own APP, mini program, official website and other online channels, and has established a series of offline stores across the country to provide coffee drinks, desserts, light meals and other services.

Luckin Coffee's coffee uses its own coffee beans, and adopts the direct ** model, directly purchasing coffee beans from the production area, ensuring the quality and taste of the coffee. Luckin Coffee also focuses on R&D and innovation, and has launched a variety of coffee drinks and desserts to meet the needs of different customers.

Brand features of Luckin Coffee

1. High-quality coffee beans: Luckin Coffee uses high-quality coffee beans from all over the world, such as Arabica coffee beans from Colombia, Brazil, Ethiopia and other places and Robusta coffee beans from Indonesia, Vietnam and other places to ensure the quality and taste of the product.

2. Blending technology: Luckin Coffee uses blending technology to mix and roast different types of coffee beans from different origins to form a unique taste and aroma of Luckin Coffee. Blending technology can make the taste of Luckin coffee richer and more complex.

3. Freshly ground and brewed: Luckin Coffee's coffee beans are ground and brewed on site after customers place orders to ensure the freshness and taste of the coffee.

4. Efficient distribution: Luckin Coffee adopts an intelligent production and distribution system, which makes the distribution efficiency of coffee more efficient, and customers can enjoy fresh coffee more conveniently.

5. Meticulous service: Luckin Coffee pays attention to details and service quality, such as providing high-quality Wi-Fi, ** and books, etc., to create a comfortable dining environment and experience, and at the same time provides mobile Mengzhongbi payment and takeaway services to meet the different needs of customers.

The above content reference: Encyclopedia - Luckin Coffee.

Recently, Luckin Coffee.

It is popular again, on the one hand, because the unmanned coffee machine Rui is the same as the purchase machine and the unmanned vending machine is cost-effective, and on the other hand, because the market value has exceeded 10 billion US dollars. So what kind of brand is Luckin Coffee?

1. Luckin Coffee is a new retail.

The coffee chain brand adopts the operation mode of unmanned retail, physical store and takeaway, sells through APP online ordering, scanning code pick-up, etc., introduces coffee machines imported from Switzerland, and uses Arabica coffee beans to provide users with American coffee.

Latte, Oribai and other products.

2. Luckin Coffee, which was born at the end of 2017, wears the label of "Internet Coffee", which has gradually adapted consumers in many cities in China to the blue and white advertisements that cannot be avoided at the elevator entrance, the endless low-cost coupons in the mobile APP, and the "Master Coffee" that ordinary people do not have the ability to discern quality.

3. At the strategic conference at the beginning of 2019, the management of Luckin disclosed part of the company's operating data in 2018 - a total of 89.68 million drinks were sold throughout the year, and the number of consumer customers was 12.54 millionIt has 2,073 stores in 22 cities across the country, first-tier cities.

Users in the core area must have a store about 5 minutes walk.

In fact, coffee is a high frequency and high gross profit.

What Luckin Coffee really needs to do is to create an intelligent retail ecosystem with huge traffic, a large number of products, and efficient operations.

Luckin is a digital business.

In the digital society, data will become a new energy for enterprises, and Analysys put forward the concept of "digital user assets" in 2017, believing that every enterprise will become a digital enterprise in the future.

According to Analysys's industry digital evaluation system, it can be simply compared to Luckin in data collection.

digitalization and data-driven high penetration), or in the management of user data assets and the realization of refined operations and precision marketing.

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As a mature Internet entrepreneurial enterprise, Luckin can be used as a textbook learning model for many enterprises in the current environment, as a digital enterprise that relies on data-driven rapid development.

Can Luckin's success be replicated? The characterization of a digital enterprise is the mature management of digital user assets, through the connection of online and offline data, the establishment of accurate user portraits, the identification of promotion and marketing channels, and the realization of user life cycle.

Manage and operate marketing reach.

For many enterprises in the process of user digital practice, in fact, there are a lot of industry shared knowledge, and there is no need for each enterprise to develop it by itself, and it is completely possible to find an industry data center to complete data collection and analysis based on user behavior.

For those technology and product innovation teams or individuals whose products are just starting out and have a small amount of data, Analysys has also launched an open and free Analysys Ark ARGO that can be deployed privately to help enterprises gain in-depth insight into user portraits and achieve data analysis.

User segmentation and closed-loop operations enable business intelligence through data intelligence.

of the step.

Summary. Luckin Coffee is Chinese. Headquartered in Xiamen, Luckin Coffee is the largest coffee chain in China.

With the brand vision of "allowing every customer to easily enjoy a cup of good coffee that can be drunk and worth drinking", and the brand mission of "creating a world-class coffee brand originating from China", we have in-depth cooperation with top merchants in various fields by making full use of the new retail model of mobile Internet and big data technology. Won the gold medal in the IIAC International Coffee Tasting Competition for two consecutive years.

Luckin Coffee is Chinese. Headquartered in Xiamen, Luckin Coffee is the largest coffee chain in China. With the brand vision of "allowing every customer to easily enjoy a cup of good coffee that can be drunk and worth drinking", and the brand mission of "creating a world-class coffee brand Yepi originating from China", we have in-depth cooperation with top merchants in various fields by making full use of the new retail model of mobile Internet network and big data technology.

Won the gold medal in the IIAC International Coffee Tasting Competition for two consecutive years.

Headquartered in Xiamen, Luckin Coffee was listed in the United States on May 17, 2019 by Qian Zhiyachuang, the former COO of UCAR. Luckin Coffee adopts the operation mode of unmanned retail, physical store and takeaway, and Liangyu sells it through APP online ordering, scanning code pick-up, etc., introducing coffee machines imported from Switzerland, and using Arabica coffee beans to make it, providing users with Meichanghe-style coffee, latte, Auruibai and other Jingxun rolling products.