After this crisis, is the management going to reshuffle?

After Luckin Coffee experienced the delisting turmoil, the senior management must be reshuffled, and such a major mistake needs to be rectified.

There must be a big reshuffle, after all, the management has already had an accident, and if Luckin can survive this crisis, then there will definitely be a change of management.

The management is indeed going to be reshuffled, because if you want to make this company run well, you must manage it well.

The first problem is the product, because as a chain brand, there will be many requirements in terms of products, such as whether it can be providedHomogenizationproducts. For example, Starbucks can achieve a similar level of quality in each store, but the level of other brands may vary in each store. Overall, Starbucks is still relatively good in terms of quality control, Luckin.

There are other relatively large coffee brands, and there are still some problems that must be solved in terms of quality.

Because it is a delivery method, there is still a big problem, such as the fact that there is no way to do many varieties, such as Starbucks' Furui White, which is the best time within five minutes, and after more than ten minutes, the taste is completely different in all aspects. So Luckin has no way to make Fortune White, so it can only make some very traditional.

The second problem is that as an Internet product, user stickiness will be relatively poor.

The third question is **If Luckin hadn't bought one get one free, his ** and Starbucks were close, a cup of Americano from Starbucks.

It's about 28, and the American style of Luckin's cup is 21, and in this case, if there is not a lot of activity, it is still relatively expensive.

In the field of coffee, the income of a coffee shop alone is limited. So now many companies are considering whether they can integrate the upstream and downstream of coffee. At present, the big problem in China is that it is difficult to produce good output in the upstream coffee roasting process.

Therefore, there are many companies that are considering whether they can enter the upstream link of coffee. Because coffee beans are made upstream. Baking.

The chairman of Luckin Coffee is Guo Jinyi. Guo Jinyi holds a Ph.D. in Transportation Planning and Management, Beijing Jiaotong University. Co-founder of Luckin Coffee, current chairman and CEO, legal representative, manager and executive director of Beijing St. Regis Coffee Technology.

On May 24, 2022, Luckin Coffee released its unaudited financial results for the first quarter of 2022. The company's quarterly operating profit turned positive for the first time, achieving overall profitability.

Character experience. Guo Jinyi holds a Ph.D. in Transportation Planning and Management from Beijing Jiaotong University.

From 2009 to 2011, he worked as a research assistant at the Academy of Science and Technology of the Ministry of Transport.

From 2011 to 2016, he worked in the Department of Transportation Services of the Ministry of Transport.

From 2016 to 2017, Guo Jinyi served as the assistant to the chairman of CAR.

He used to be the joint senior vice president of Luckin Coffee, and the legal representative, manager and executive director of Beijing St. Regis Coffee Technology.

Presumably, in the past two days, everyone has been swiped by 80% of the things in Luckin ****, but what Zhizhi saw was the scene of exchanging coupons for coffee, and this is the last cup of Luckin coffee you drink, what is going on? Zhizhi will take you to understand

Is the Luckin Coffee incident a good thing or a bad thing?

The company is mainly trying to help itself through the storm, not only focusing on improving service levels and quality, but also being able to continuously introduce new products to attract the attention of more consumers, which in turn can generate higher revenues. More importantly, the company is able to enhance its competitiveness and continuously optimize its layout to meet the needs of the market.

Luckin Coffee. It has indeed been in trouble for some time before, and it has not been able to get more investment in Yanjian, and even worse, it has entered bankruptcy proceedings. But through a long period of effort, the company was able to complete the debt restructuring.

and maintain its current operation, which is a win-win result. <>

Luckin Coffee continues to improveAbility to innovateand increase innovation. Despite its heavy debt, the company was able to focus on the power of innovation. This strategy is indeed extremely important and can also breathe new life into the company.

After aggressive innovation, the company's products are not only more popular, but also have a stronger appeal to imitation dates. Because of this, the company was able to take the initiative and increase its net profit margin.

Luckin Coffee is able to focus on the consumer experience and meet the needs of consumers. Consumers are the main force supporting the company's growth, and they are also an essential group. Luckin Coffee is not only aware of this problem, but also able to implement measures accordingly.

For example, the raw coconut latte it launched.

It can meet our consumer needs, so its sales are extremely high, and this is the driving effect of consumers. <>

Luckin Coffee focuses on improvementProfitabilityand the level of specialization, thereby alleviating its development dilemma. As a company that needs to restructure, it needs to achieve higher revenues in less time and solve financial problems in a timely manner, so the company has been working to improve its profitability. A more professional and standardized operation can not only achieve this purpose, but also help the company's development.

It was the company's multi-pronged approach that enabled it to weather the storm.

Luckin Coffee has adjusted its business model, so that it can survive the difficulties, and has chosen the right spokesperson, and the development of Luckin Coffee has been more exciting than before.

They must go through all the procedures again, and then develop new products, and re-create their own brand image, so that they can attract the attention of consumers.

There is a good chance of success.

First of all, let's look at Lu Zhengyao's own personal strength. He used to be the chairman of Luckin Coffee, and is currently the chairman and CEO of UCAR, and the chairman of Beijing Borgward. Graduated from University of Science and Technology Beijing.

He founded CAR in 2007 and developed it into the largest and most influential national car rental chain in China, listed in Hong Kong on September 19, 2019. In 2018, he served as the chairman of Luckin Coffee. On May 17, 2019, Ruixing Company under the leadership of Lu Zhengyao landed on the NASDAQ in the United States, successfully raised 100 million US dollars, and became the fastest company in the world from company establishment to IPO.

Friendliness shows that it has good leadership skills, in addition to the Luckin Coffee Company incident, Lu Zhengyao himself has a certain personal work strength and work experience.

Secondly, let's take a look at the team he led this time. <>

According to people familiar with the matter, the entrepreneurship is basically the original team of Ruixing Company, including Qian Zhiya, the former CEO of Luckin Coffee, Li Junxing, vice president of Luckin Coffee, Zhou Bin, vice president and other core backbones, these are also senior management who have started a business with Lu Zhengyao since the time of Shenzhou Car Rental. These people have worked with Lu Zhengyao, and they are people who have created miracles in the car rental industry together, and the unity and cooperation of his team will also be a good help for him on the road to entrepreneurship.

Secondly, let's take a look at his entrepreneurial project. This time, he is dominated by the chain fast food industry brand, advocating the development of online catering enterprises, and the current tentative enterprise scale is to open 500 chain stores across the country. Let's look at the development of the restaurant chain industry in China, developed in the rural base of Sichuan and Chongqing, opened 800 chain stores across the country, and in October 2020, a Chinese noodle chain restaurant brand completed the financing of 100 million yuan, setting the highest financing record of the year, and in March this year, the market value of the small noodle catering led by Country Garden Venture Capital is estimated to be nearly 1 billion yuan after refinancing.

The support on the Internet for the enthusiasm of the president of Luckin Coffee to start a business again has also played a good role in promoting the brand to be created.

Strong personal strength, rich work experience, perfect and efficient work team, plus network publicity and good prospects for the future development of the entrepreneurial brand will all contribute to his success.

According to the current development situation, the possibility of his success is still very high, he has now achieved a certain success in publicity and marketing, in addition, he also has a certain advantage in asset investment.

A: I'm afraid he won't succeed this time, because the entrepreneurial environment has changed a lot at this time, which increases the difficulty of entrepreneurial success.

Of course, you can, after all, you still have some experience in this area, as long as you can find a method that suits you, you can succeed.

Yes, after all, the previous experience left him with a lot of experience, and I believe he can summarize it and improve it.

Yes, because he has a very strong entrepreneurial mind, and then he can also grasp business opportunities, and at the same time, he can also bring people more cost-effective products.

Yes, he is still a very intelligent person, if he does this with his heart, it should be possible to manage those people well.

Of course, you can, because people already have experience, so they will have better confidence to complete this thing. Hopefully he will succeed.

It must be successful, and he chose the catering industry this time, and the market prospects of the catering industry are also very good.

Will Luckin Coffee go out of business? Luckin Coffee was officially established in October 2017, and within more than a year of its establishment, Luckin Coffee received two huge financings against the wind and rapidly expanded 2,000 stores, of which on December 12, 2018, Luckin Coffee announced the completion of a $200 million B round of financing, and the post-investment evaluation was $2.2 billion.

Will Luckin Coffee go bankrupt?

Will Luckin Coffee go out of business? According to the financing business plan published in the same period, in the first nine months of 2018, Luckin Coffee's cumulative sales revenue was 100 million yuan, a net loss of 100 million yuan, and a gross profit of 100 million yuan (the gross profit margin was more than 50% of Starbucks, its target objectAt Luckin Coffee's 2019 strategy presentation, Luckin Coffee's upper echelons reacted to the question of external cash burning.

Luckin said that the current loss is still under control, and the company's cash flow will be supported for 3 to 5 years, and Luckin Coffee will continue to subsidize customers in the future.

Will Luckin Coffee go bankrupt?

However, on April 1, Luckin Coffee (China) **** added chattel mortgage information. The mortgagee is Zhongguancun Science and Technology Leasing, and the amount of guaranteed claims is 45 million yuan. According to public information, Luckin's movable property high-trace collateral is coffee machines, milk crates and powder silos, and the items are located in many stores in Beijing, Shanghai, Guangzhou, Shenzhen and other places.

Regarding this behavior, some people doubted whether there was a problem with Luckin's capital chain, but Luckin did not respond.

Luckin Coffee has only experienced a change of leadership, and its business impact is not very serious.

First of all, Luckin's business problems, Luckin has experienced a fraud incident, but also by the market's strong condemnation and fines, after such a thing, Luckin's chairman is also a change of leadership, Luckin is an important reason for such a situation is that the company's development speed is too fast, too much attention to the expansion of the company's scale, but also against the law of market development, so it has also caused a great impact on themselves, and adopted the wrong development strategy. <>

Although after such a thing, Luckin is also actively adjusting its strategy, because Luckin's huge coffee consumers still exist, which will never disappear, so they will rely on this foundation to operate quickly.

Speaking of which, we also very much recognize Luckin's store opening strategy, more in some commercial places and some university parks, office locations to open stores, so that there is also a huge consumer base, but also quickly increased turnover. <>

The success of Luckin management, more is the success of the strategy, Luckin also saw the blank of our national chain coffee brand, now the speed of consumption is accelerating, we do not have more time to sit down and slowly taste life, more is also the need for fast consumption methods, Luckin this streamlined model is also in line with the consumption habits of the public. <>

At the same time, Luckin also has large-scale consumption, and there are some discount coupons on a regular basis, which also makes us consumers pay more attention to Luckin's movements. Of course, these are often not enough, Luckin also pays great attention to its own quality, are selected high-quality coffee beans, but also according to the different drinking habits of the public regularly replenish new products, and constantly harvest all kinds of consumers, in the future, Luckin will also develop better.