Exquisite stores and ingenious dishes, how do you think about the endless emergence of Internet cele

Now there are a lot of Internet celebrity restaurants, they have exquisite stores, ingenious dishes, and a lot of additional services, at the beginning, generally such stores will have a good business, but with the service and product quality level is not the same, some stores have a lot of doors, and the profits of the stores are getting less and less, so many stores have closed down, I think the reason why these Internet celebrity restaurants will emerge in endlessly. On the one hand, they can use affiliates to make a lot of profits. On the other hand, it also shows that Internet celebrity restaurants have a certain demand, so let's explain it to you in detail.

1. They can use online celebrity stores to make a lot of profits, so there are many stores.

Now there are many Internet celebrity stores, some of which are more special, such as stores that make customers popular through special dishes, and some are stores brought by direct Internet celebrities, these stores have some common characteristics, such as they can charge franchise fees, just like the general big Internet celebrity stores may charge hundreds of thousands of franchise fees, so no matter whether their stores can make money or not, they can get large profits by charging a large number of franchise fees, so there are now many Internet celebrity stores. And they can continue to change the endorsement of Internet celebrities, so as to continue to collect franchise fees in different ways. <>

2. Internet celebrity restaurants have a certain demand, but they need to improve the quality of products and services.

Later, with everyone's dissatisfaction with products and services, there are fewer and fewer loyal customers, so the profits are getting less and less, and some stores are going out of business, so if the Internet celebrity restaurant also pays attention to the quality of products and services, so that users want to come countless times after the first time, so that the life of the Internet celebrity restaurant will be greatly extended. <>

All in all, I think the reason why there are so many online celebrity restaurants is that on the one hand, companies can use these restaurants to collect franchise fees to make a lot of profits, and on the other hand, if these online celebrity restaurants can pay attention to the quality of products and services, then they will have a higher lifespan.

Exquisite store decoration, ingenious dish design, and promotion and sharing by many diners on the Internet have become the "standard" business model of many online celebrity restaurants today. Some trend-seeking consumers like to "check in" at such restaurants, thus promoting the restaurant's "overnight popularity". For influencer restaurants, the explosion of popularity is an opportunity, and at the same time, it takes more thought to avoid a flash in the pan.

How do consumers, restaurateurs, and online platforms view this issue? The reporter of this newspaper paid a visit.

Experts pointed out that some Internet celebrity restaurants have the mentality of making quick money, and invest a lot of resources in marketing, packaging, dining environment, etc., ignoring the core elements of the catering industry such as taste and food safety. Internet celebrity restaurants can't focus on "face" and light on "lining". How long the shelf life of "red" depends on the safety and quality on the tip of the tongue.

Internet celebrity restaurants are a means of disguised marketing, and in the face of excessive competitive pressure, how to quickly attract consumers needs to be considered.

Consider from within the industry first, refer to how competing products acquire customers, but do not blindly follow. Internet celebrity restaurants are more suitable for content marketing, which is a more intuitive way to display, such as sending grass articles, visiting stores**, etc., to improve the degree of discussion. Determine the main marketing platform, and low-cost online celebrity stores often have limited budgets

Recently, a "surprise inspection found more than 100 "Internet celebrity restaurants" to "brush up on praise", which aroused heated discussions among the majority of netizens and caused a stir on the Internet. So, what do I think of this approach in restaurants? Start by looking at it from the merchant's perspective.

Moreover, this will make the market unfair, and everyone is thinking about how to brush up on praise, rather than how to make the service and dishes better. So what's going on? Let me share my thoughts with you.

One. From the merchant's point of view, first of all, from the merchant's point of view. If you brush up on good reviews, there will be no bad consequences, then some stores with insufficient ratings.

Two. From the customer's point of view, the store with high praise is actually not very good, so the experience brought to the customer is relatively poor. This evaluation system will also make people unconvinced, and thus lose the meaning of existence. <>

Three. The fairness of the market is the most important, which will affect the fairness of the market, so that the really good merchants will be covered by other businesses that have received good reviews. That good business has no choice but to follow the good reviews together, and they will fall into an involution of good reviews.

This practice of the restaurant is very excessive, and it will affect the social order and the impression of others about the restaurant, and it is also a manifestation of unfair competition. As a restaurant, you should face consumers with real reviews.

I think this restaurant's practice is really very bad, because they will deceive consumers and induce consumers to make purchases, and I think the relevant departments must investigate them.

This practice of restaurants is particularly bad, which is to create some false data, and it will also damage the rights and interests of consumers.

This practice is very bad, they are deceiving consumers, and many people come to the store to check in according to the rating.

The restaurant also does this to attract customers, but also to attract the best volume, and wants Internet celebrities to promote themselves to increase their sales.

This approach is really excessive, and although it can make a lot of customers come to eat here, after one visit, they may not come back for a second time.

This kind of practice of the restaurant is very bad, it deceives some consumers, and it will guide some people to consume.

This is normal, many restaurants will brush up on praise in order to get people's likes and attract more people to dine here, but his approach is not honest at all and is deceiving consumers.

I think this practice is very bad, and there is also a deceptive behavior in this practice, so it is best not to go to this kind of restaurant to eat.

I think it's unreal. Because the praise is fake, it will deceive many people to consume, which is very bad.

I think the appetizer is more attractive to me Mingli, because the previous dishes are also more distinctive, and they are all some cold dishes, and there are some side dishes, and the side dishes are also more delicious.

In fact, there are still a lot of dishes that can be photographed on the Internet, since he has special dishes, in addition to special dishes, you can ask him to recommend a few answers to your Tongshou, which is better. The bureau is noisy.

Hot pot, steak, scrambled eggs with tomatoes, braised pork ribs, sweet and sour carp, sweet and sour tenderloin, fish-flavored shredded pork, fish-flavored eggplant.

I think there are kung pao chicken, fish-flavored shredded pork, spicy fragrant pot, boiled pork slices and boiled meat that attract me the most.

Internet celebrity restaurant, a synonym with a curse, once a restaurant becomes an "Internet celebrity", it may be the beginning of the downhill road, and negative news such as hiring people to queue up, copycats everywhere, and declining quality have been exposed one after another.

Just like Huang Taiji, who was founded in July 2012, he initially started by selling Tianjin pancakes, and successfully broke into the public eye by relying on Internet hot topics such as "driving Mercedes-Benz to deliver pancakes", "alien lectures", "rock-paper-scissors", "beautiful proprietress and so on", and was once considered a typical representative of China's emerging Internet catering.

However, on March 11, 2019, it was reported that Huang Taiji's main company, Changxiang Litai (Beijing) Catering Management ****, was listed by the Beijing Chaoyang District People's Court as a list of dishonest executors for the reason that the payment of 830,000 yuan was not paid.

There is also Shanghai's first Internet celebrity restaurant - "Miss Zhao is not waiting", because the founder is a ** family, very good at storytelling, the restaurant opened in Changle Road in 2013, and became popular overnight, but after 2017, the former first generation of Internet celebrity restaurants disappeared from people's field of vision.

In recent years, there have been more and more online celebrity restaurants, such as Light Cheese, Yangwang Baojiao Cloth, and Wuyun Ice Cream. More and more people are joining the F&B market, but at the same time, more and more brands are leaving the market.

These brands that were once very popular but disappeared are all telling us that it is not so simple to open an Internet celebrity restaurant.

Due to the characteristics of restaurants, there are more and more people who are doing cross-border catering, especially under the influence of the Internet, many Internet people bring Internet thinking to the catering industry, just like Luckin Coffee, which has recently become popular, which is a typical example of cross-border catering on the Internet.

The threshold of catering is low, but it does not mean that the operation is simple, many people dream of getting rich overnight, but forget the most fundamental thing of catering, the product is the foundation, the restaurant characteristics are supplemented, and marketing is just a means.

The data shows that Internet celebrity restaurants rely on marketing, but the data of repurchase is very poor, and the reason is that the product power is not enough, which cannot meet the expectations of consumers, and finally leads to the loneliness of Internet celebrity restaurants.

For this point, another Internet celebrity catering brand, Roadside, is very thoughtful in terms of product power. Founded in 2016, the Internet celebrity restaurant has opened 500 stores in just 3 years, which is different from other Internet celebrity restaurants, and the side of the road is more concerned about long-term development, not only in marketing, the founder requires 10%-20% of the store's profits to do promotion, but also continues to build product power, and finally transforms from an Internet celebrity restaurant to a well-known chain restaurant.

Comparing these Internet celebrity restaurants, it can be found that the development of a restaurant is inseparable from marketing, and marketing can make the restaurant well-known, but what really determines the brand influence is the creation of product power. In the era of traffic, the idea of developing catering through marketing is not wrong, but the traffic introduced by marketing needs to be undertaken by product strength.

If you want to develop catering for a long time, you still have to rely on the creation of products, and the restaurant that relies solely on marketing will be popular for a while, and the cooling will come quickly.

The man's posture has long suspected that the ingredients of the online restaurant are not fresh, and the Internet celebrity food Internet celebrity restaurant is the same as the Internet celebrity product, and he feels that it is not so reliableIt's okay to try something new, but you don't have too high expectations, because these things are originally a product of traffic-driven. <>

These influencer products are basically inseparable from building momentum, that is, marketing. Through the promotion of the Internet big V or through some other means, anyway, it is to let you know that this product is very popular, many people are using it, many people are eating, and then you think that so many people are trying things, and you can try it yourself, and then don't you achieve their wishes? This thing is definitely not cheap, and the kind that goes is basically in the category of health care products for the elderly, what does it mean?

Even the Internet celebrity products that go by volume have no good effect, but there is no bad effect either. <>

There are a lot of Internet celebrity products that are disposable, that is, after you go once, you will never want to go to Huizhu Town, but you can make a lot of money this time, for example, this ingredient only needs to change the form, slightly innovate the appearance, taste and so on, and there is no change, and it is not even very delicious, but he can sell it for 300 yuan at a cost, and he may not have this kind of Internet celebrity store for 30 yuan, and he does not expect to do it in the long run, which is a hot sellingAfter selling for a while and selling for a few months, the heat has passed, and he won't buy it, and he won't open it if it's a big deal, and he has already made almost a profit. <>

If you think that the Internet celebrity product is not bad, it is more focused on the functional type, then you can try it, but focus on the technical type, then don't try it, the functional type means that there are some small auxiliary products in life, it can better facilitate your life, as long as there is no problem in terms of appearance, at most there is a difference in the details, there will not be much difference, but if it is a technical thing, such as the same product in real life to sell for 300 yuan,But it's similar to this function on the Internet, and the big anchors only need 100 yuan for what they bring, so you can think about whether this thing is reliable or not. <>

The things spawned by the heat are destined to not have too good quality in itself, because it is very simple that if the quality of this product is good enough, he does not need this kind of crazy momentum at all, go to traffic and marketing, the quality of this product is good enough, it will naturally be welcomed by users, and there is no worry about selling in the market, so there is no need for Internet celebrities to bring goods, and things that are brought by Internet celebritiesEither it's not good for its own quality, or it's all kinds of pits, it's not that there are no good things, but you look at luck.